This document discusses how communication technologies are enabling new forms of cooperation and connectedness on a global scale. Key themes driving this change include scalability through networks, direct communication removing intermediaries, seamless cooperation without centralized coordination, access anytime and anywhere through mobile devices, and increased transparency. These shifts are creating new paradigms where cooperation occurs without top-down control through networks that self-organize based on shared interests.
30. Hilton
• Founded in 1919
• 3897 locations, 642.000
rooms in 91 countries
• 135.000 employees
31. Booking.com
• 3000 employees
worldwide
• 30 million visitors
• 250.000 hotels in 177
countries
• 350.000 rooms per
night
• Estabished in 1996
32. Airbnb.com
• Founded 2008
• 192 countries, 26.000
cities, 200.000 listings
• 40.000 reservations per
day
• 300 employees
33. Couchsurfing.org
• 4.8 million homes, 94.000
cities in 207 countriies
• Launched in 2004 as a
volunteer organisation
• Changing to commercial
organisation
34. Google.com
• Ecosystem of 80 billion
turnover for 1,8 million
companies
• 32.000 employees
• Google shopping, local >
local sites
35. Age Rooms Hotels Countries
Couchsurfing 8 1.200.000 237
Intercontinental 60 645.000 4400 100
Accor 43 500.000 4100 90
Hilton 90 3400 79
Marriott 50 3000 67
Source: Robin Chase
51. Hidden Themes
That drive the change
• Scalability/Adaptability
• Direct Communication
• Seamless Cooperation
• Anytime, Anywhere
• Transparency
52. New paradigm
“The invisible hand”
Coopera'on)without)Coordina'on)
)
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53. Van Udenhout
• Aandacht en activiteit aanwezig!
• Wie wil je zijn?
• Wat is het verhaal van Van Udenhout?
– Geen about eigen site
– Laat anderen verhaal vertellen (bv sponsoring)
– Laat de eigen mensen zien (bv vacatures)
• Thema overal terug laten komen
– Bourgondisch, maatschappelijk, ..
• Koppelen met hobbyisten?
• Niet alleen pushen maar welke behoefte?
55. Van Udenhout
• Schaalbaar
– Klanten helpen klanten?
• Direct Communication
– Contact met monteur?
• Seamless Cooperation
– Makkelijk vragen stellen over tikjes?
• Anytime, Anywhere
– Real time zien of je auto klaar is?
• Transparency
– Reviews stimuleren?