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Event Marketing

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Marketing Works
Marketing Works

Learn when you should use event marketing and why it will pay off if you do it right.

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1 de 28
Event Driven Marketing: What’s the Payoff? Brenda Stier-Anstine Marketing Works May 27, 2010
Why Event Marketing?
Why Event Marketing? ,[object Object],[object Object],[object Object],[object Object]
Why Event Marketing? ,[object Object]
Why Event Marketing? ,[object Object],[object Object],[object Object]
Why Event Marketing? ,[object Object],[object Object]
Why Event Marketing? ,[object Object],[object Object],[object Object]
Why Event Marketing? ,[object Object],[object Object]
Why Event Marketing?
Why Event Marketing?
Time vs. Quality Time Spending “quality time” with customers not only exposes them to the brand but allows them to interact with the brand
Time vs. Quality Time Face-to-Face & E-CME Dominate in North America
Time vs. Quality Time ,[object Object],[object Object],[object Object],[object Object]
Time vs. Quality Time ,[object Object],[object Object],[object Object],[object Object]
Case Study: Neurological Associates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Neurological Associates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Time vs. Quality Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Progressive Medical ,[object Object],[object Object],[object Object]
Case Study: Progressive Medical ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-qualification Process ,[object Object],[object Object],[object Object],[object Object]
Pre-qualification Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-qualification Process ,[object Object],[object Object],[object Object]
Assessment During Event ,[object Object],[object Object],[object Object],[object Object]
Post Event Evaluations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Event Evaluations ,[object Object],[object Object],[object Object],[object Object]
Case Study: ADAM ,[object Object],[object Object]
Measurements for Success ,[object Object],[object Object]
Event Measurement Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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