How to create technology communites for the next big thing* Markus Kucborski, droidcon.de 
*The story of the largest global Android conference - droidcon.com For Ignite #5 Taipei, 27th June - http://ignitetaipei.tw/ (Ignite Talks are - and expected to educate with 20 Slides/15 seconds)

1. How to create technology
communites for the next big thing*
Markus Kucborski, droidcon.de
*The story of the largest global Android conference - droidcon.com

2. • co-founder of largest Android conference
• 20 years in Internet - Technology, Marketing & PR
• 11 years working in Corporate & mobile Operator
• CEO, Digital Customers markus@digital-customers.net

3. The challenges in setting up new things
your topic is unknown to people !
initial target group is below 0,1% !
your attention is very low !

4. The challenges in setting up new things
your are just hype ?
... or a disruptive innovation ?
why should I participate ?

5. understand the target groups you are talking to *
*from 1991 - Crossing the chasm, Geoffrey

6. leverage the early adaptors for your change

7. define your individual strategy to cross the chasm

8. conference strategies to cross chasms
connect to existing global communities
connect to like-minded adaptors
identify shared interest groups
live your vision - no selling needed !

9. April 2009 - the Android scenario
• Apple launched App Store in July 10, 2008
• Google announced Android Feb. 2009
• initially for the T-Mobile G1 only
• available February/April 2009

10. April 2009 - the idea
• get involved & set up a Android conference
• target developer & businesses
• define narrative & chasm strategy
• connect to all interest groups

11. April 2009 - droidcon commercials
• only one device available
• few developers
• no businesses
• no interest groups identified yet

12. April 2009 - droidcon chasm strategy 1
• devices will be available for Xmas 2009
• mobile Operator are first businesses
• handset manufactures are next businesses
• App development business will follow up

13. April 2009 - droidcon chasm strategy 2
• communities built up while networking
• most conference are poor in networking
• developer are no extrovert personalities
• suits & developers do not go together

14. April 2009 - droidcon chasm strategy 3
• invent conference format for developers
• optimise for networking
• bring suits & developers together
• bring money & maker together

15. Nov 2009 - 1st droidcon
• 1st conference, Berlin, Germany
• outsold all 250 tickets through community
• two major mobile Operators sponsoring
• identified interest groups visiting & curious

16. Nov 2009 - droidcon format
get to know each other BEFORE conference
• day before - pre-night drinks
• 1st day barcamp - no set agenda
• evening event - party and get together
• 2nd day classical conference - set program

17. droidcon networks itself
• speakers & visitors are early adaptors
• help setting up international droidcons
• forster the chasm strategies globally
• iterate the chasm strategy to follow change

18. 4 years , 13 events, 7 cities, 3 continents
Nov
2009
- 1st droidcon DE
Berlin, Germany
Dec
2009
- 1st droidcon UK
London, UK
April 2010
- 1st droidcon BE
Brussels, Belgium
May
2010 - 2nd droidcon DE
Berlin, Germany
Oct
2010
- 2nd droidcon UK
London, UK
Jan 2011
- 2nd droidcon BE
Brussels, Belgium
Mar
2011
- 3rd
droidcon DE
Berlin, Germany
Sep
2011
- 1st
droidcon RO
Bucharest, Rumania
Oct
2011
- 3rd
droidcon UK
London, UK
Nov
2011
- 1st
droidcon IN Bengalore, India
Nov
2011
- 1st
droidcon NL
Amsterdam, NL
Mar
2012
- 4th
droidcon DE
Berlin, Germany
May
2012
- 1st droidcon TN
Tunis, Tunesia

19. Next ....
Oct
2012
- 4th
droidcon UK
London, UK
Nov
2012
- 2nd
droidcon IN
Bengalore, India
Nov
2012
- 2nd droidcon RO
Bucharest, Rumania
Nov
2012
- 2nd
droidcon NL
Amsterdam, Netherlands

20. Droidcon 2012, Berlin - evolved format
• steady location meetup - http://c-base.org
• Weekend
• 48h Hackathon
• get together & join tour day Berlin
• pre-day party
• Day 1
• barcamp day
• official party
• Day 2
• conference day