This document discusses challenges and strategies for language programs in universities. The top five challenges are: 1) Keeping students engaged throughout their language courses, 2) Securing support and buy-in from university leadership, 3) Obtaining sufficient resources and funding, 4) Addressing logistical timetabling issues, and 5) Ensuring consistent teaching quality. Overcoming these obstacles will require partnership across different stakeholders, including governments, schools, employers, and students themselves.