SlideShare una empresa de Scribd logo

Media Relations – the right way – the only way 2011

•Descargar como PPT, PDF•
•
Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic Counselor; Rowan University-Associate Professor, Ret.

The latest successful approaches to accomplishing our media relations objectives.

Noticias y políticaEmpresariales
1 de 45
Media Relations – The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
A Conversation… ,[object Object],[object Object]
Taken from…
Other Larry Litwin PowerPoints ,[object Object],[object Object],[object Object]
 
First Amendment ,[object Object]
Questions to Consider ,[object Object],[object Object],[object Object],[object Object]
 
Electronic Release Template
What Editors and Reporters Expect of PR Practitioners
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What Editors and Reporters Expect of PR Practitioners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Coverage i n Print – including Internet – and On The Air ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establish a Media Policy ,[object Object],[object Object],[object Object],[object Object]
What’s the Difference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the Record – Off the Record ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not for Attribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For Background Only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Hold a News Conference? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points to Remember ,[object Object],[object Object],[object Object],[object Object]
Key Points continued… ,[object Object],[object Object],[object Object],[object Object]
More Key Points... ,[object Object],[object Object],[object Object],[object Object]
Even More Key Points... ,[object Object],[object Object],[object Object]
Real Life “Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways to Deal with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object]
25 Ways continued... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Summary of Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips continued... ,[object Object],[object Object],[object Object]
Top 10 Media Relations Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Mistakes continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],PR Play 9-11 (Page 280) The Public Relations Practitioner’s Playbook
“ Infodemic” ,[object Object],[object Object],[object Object],[object Object]
“ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
More tips – No. 1 ,[object Object],[object Object],[object Object],[object Object]
More tips – No. 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions to Consider ,[object Object],[object Object],[object Object],[object Object]
What Editors and Reporters Expect of PR Practitioners
 
Electronic Release Template
Questions ??? ,[object Object],[object Object],[object Object]

Recomendados

Media Relations from "The Public Relations Practitioner's Playbook"
Media Relations from "The Public Relations Practitioner's Playbook"Media Relations from "The Public Relations Practitioner's Playbook"
Media Relations from "The Public Relations Practitioner's Playbook"
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
The Impact of Public Relations on the News
The Impact of Public Relations on the NewsThe Impact of Public Relations on the News
The Impact of Public Relations on the News
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media Relations – PDF – the right way – the only way 2011 [compatibility mode]
Media Relations – PDF – the right way – the only way 2011 [compatibility mode]Media Relations – PDF – the right way – the only way 2011 [compatibility mode]
Media Relations – PDF – the right way – the only way 2011 [compatibility mode]
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media Relations for use with "The Public Relations Practitioner's Playbook" 2...
Media Relations for use with "The Public Relations Practitioner's Playbook" 2...Media Relations for use with "The Public Relations Practitioner's Playbook" 2...
Media Relations for use with "The Public Relations Practitioner's Playbook" 2...
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media training for corporate communicators
Media training for corporate communicatorsMedia training for corporate communicators
Media training for corporate communicators
Howick Little Theatre
 
370 april 27 media knowledge 2
370 april 27 media knowledge 2370 april 27 media knowledge 2
370 april 27 media knowledge 2
Ohio University
 
Media Relations Basics
Media Relations Basics Media Relations Basics
Media Relations Basics
Walter Jennings
 

Recomendados

Media Relations from "The Public Relations Practitioner's Playbook"
Media Relations from "The Public Relations Practitioner's Playbook"Media Relations from "The Public Relations Practitioner's Playbook"
Media Relations from "The Public Relations Practitioner's Playbook"
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
The Impact of Public Relations on the News
The Impact of Public Relations on the NewsThe Impact of Public Relations on the News
The Impact of Public Relations on the News
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media Relations – PDF – the right way – the only way 2011 [compatibility mode]
Media Relations – PDF – the right way – the only way 2011 [compatibility mode]Media Relations – PDF – the right way – the only way 2011 [compatibility mode]
Media Relations – PDF – the right way – the only way 2011 [compatibility mode]
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media Relations for use with "The Public Relations Practitioner's Playbook" 2...
Media Relations for use with "The Public Relations Practitioner's Playbook" 2...Media Relations for use with "The Public Relations Practitioner's Playbook" 2...
Media Relations for use with "The Public Relations Practitioner's Playbook" 2...
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609Media Training – Using Radio and TV in Public Relations 071609
Media Training – Using Radio and TV in Public Relations 071609
Strategic Counselor; Rowan University-Associate Professor, Ret.
 
Media training for corporate communicators
Media training for corporate communicatorsMedia training for corporate communicators
Media training for corporate communicators
Howick Little Theatre
 
370 april 27 media knowledge 2
370 april 27 media knowledge 2370 april 27 media knowledge 2
370 april 27 media knowledge 2
Ohio University
 
Media Relations Basics
Media Relations Basics Media Relations Basics
Media Relations Basics
Walter Jennings
 
Media Training Session for Saskatchewan's Public Service Commission.
Media Training Session for Saskatchewan's Public Service Commission.Media Training Session for Saskatchewan's Public Service Commission.
Media Training Session for Saskatchewan's Public Service Commission.
Ian Hanna
 
Public Relations Management Session 4 Tools In Media Relations
Public Relations Management Session 4 Tools In Media RelationsPublic Relations Management Session 4 Tools In Media Relations
Public Relations Management Session 4 Tools In Media Relations
Moksh Juneja
 
Media Training Module
Media Training ModuleMedia Training Module
Media Training Module
Tushar Panchal
 
Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012
Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012
Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012
Jim DeLorenzo
 
Dealing with the media
Dealing with the mediaDealing with the media
Dealing with the media
Heather Moyer
 
Media Training
Media TrainingMedia Training
Media Training
Wax Marketing, Inc.
 
Press Conference During a Crisis
Press Conference During a CrisisPress Conference During a Crisis
Press Conference During a Crisis
Mylar Media
 
Writing across media
Writing across mediaWriting across media
Writing across media
Marc Wright
 
Media Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersMedia Training 101 for CEOs and Founders
Media Training 101 for CEOs and Founders
OpenView
 
2009 media
2009 media2009 media
2009 media
Ngy Ea
 
Media Relations Tips
Media Relations TipsMedia Relations Tips
Media Relations Tips
CubReporters.org
 
Messages that Matter: Making the Most of Media Interviews
Messages that Matter: Making the Most of Media InterviewsMessages that Matter: Making the Most of Media Interviews
Messages that Matter: Making the Most of Media Interviews
Jennifer Seyler
 
Advice on Dealing with the Media
Advice on Dealing with the MediaAdvice on Dealing with the Media
Advice on Dealing with the Media
FSBAWebinar
 
Advice on Dealing with the Media
Advice on Dealing with the MediaAdvice on Dealing with the Media
Advice on Dealing with the Media
FSBAWebinar
 
Press conference
Press conference Press conference
Press conference
Saxbee Consultants
 
Media Training
Media TrainingMedia Training
Media Training
Ari Isaacman Bevacqua
 
Media relationsclass (2013)
Media relationsclass (2013)Media relationsclass (2013)
Media relationsclass (2013)
jjamason
 
Message Training Part I
Message Training Part IMessage Training Part I
Message Training Part I
skappalman
 
1.9 Why the Media Matters and How to Exploit It - Adam Kertley
1.9 Why the Media Matters and How to Exploit It - Adam Kertley1.9 Why the Media Matters and How to Exploit It - Adam Kertley
1.9 Why the Media Matters and How to Exploit It - Adam Kertley
Dogs Trust
 
2014 Workforce Alliance Inc. Annual Report_FINAL
2014 Workforce Alliance Inc. Annual Report_FINAL2014 Workforce Alliance Inc. Annual Report_FINAL
2014 Workforce Alliance Inc. Annual Report_FINAL
Kat Johnson
 
2014 Poster Designs
2014 Poster Designs2014 Poster Designs
2014 Poster Designs
Kat Johnson
 
2014 REAP Annual Report_Final
2014 REAP Annual Report_Final2014 REAP Annual Report_Final
2014 REAP Annual Report_Final
Kat Johnson
 

Más contenido relacionado

La actualidad más candente

2009 media
2009 media2009 media
2009 media
Ngy Ea
 
Advice on Dealing with the Media
Advice on Dealing with the MediaAdvice on Dealing with the Media
Advice on Dealing with the Media
FSBAWebinar
 
Advice on Dealing with the Media
Advice on Dealing with the MediaAdvice on Dealing with the Media
Advice on Dealing with the Media
FSBAWebinar
 
Media relationsclass (2013)
Media relationsclass (2013)Media relationsclass (2013)
Media relationsclass (2013)
jjamason
 
Message Training Part I
Message Training Part IMessage Training Part I
Message Training Part I
skappalman
 

La actualidad más candente (19)

Media Training Session for Saskatchewan's Public Service Commission.
Media Training Session for Saskatchewan's Public Service Commission.Media Training Session for Saskatchewan's Public Service Commission.
Media Training Session for Saskatchewan's Public Service Commission.
 
Public Relations Management Session 4 Tools In Media Relations
Public Relations Management Session 4 Tools In Media RelationsPublic Relations Management Session 4 Tools In Media Relations
Public Relations Management Session 4 Tools In Media Relations
 
Media Training Module
Media Training ModuleMedia Training Module
Media Training Module
 
Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012
Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012
Jim DeLorenzo: Public Speaking-Media Training Presentation July 2012
 
Dealing with the media
Dealing with the mediaDealing with the media
Dealing with the media
 
Media Training
Media TrainingMedia Training
Media Training
 
Press Conference During a Crisis
Press Conference During a CrisisPress Conference During a Crisis
Press Conference During a Crisis
 
Writing across media
Writing across mediaWriting across media
Writing across media
 
Media Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersMedia Training 101 for CEOs and Founders
Media Training 101 for CEOs and Founders
 
2009 media
2009 media2009 media
2009 media
 
Media Relations Tips
Media Relations TipsMedia Relations Tips
Media Relations Tips
 
Messages that Matter: Making the Most of Media Interviews
Messages that Matter: Making the Most of Media InterviewsMessages that Matter: Making the Most of Media Interviews
Messages that Matter: Making the Most of Media Interviews
 
Advice on Dealing with the Media
Advice on Dealing with the MediaAdvice on Dealing with the Media
Advice on Dealing with the Media
 
Advice on Dealing with the Media
Advice on Dealing with the MediaAdvice on Dealing with the Media
Advice on Dealing with the Media
 
Press conference
Press conference Press conference
Press conference
 
Media Training
Media TrainingMedia Training
Media Training
 
Media relationsclass (2013)
Media relationsclass (2013)Media relationsclass (2013)
Media relationsclass (2013)
 
Message Training Part I
Message Training Part IMessage Training Part I
Message Training Part I
 
1.9 Why the Media Matters and How to Exploit It - Adam Kertley
1.9 Why the Media Matters and How to Exploit It - Adam Kertley1.9 Why the Media Matters and How to Exploit It - Adam Kertley
1.9 Why the Media Matters and How to Exploit It - Adam Kertley
 

Destacado

2014 Workforce Alliance Inc. Annual Report_FINAL
2014 Workforce Alliance Inc. Annual Report_FINAL2014 Workforce Alliance Inc. Annual Report_FINAL
2014 Workforce Alliance Inc. Annual Report_FINAL
Kat Johnson
 
2014 Poster Designs
2014 Poster Designs2014 Poster Designs
2014 Poster Designs
Kat Johnson
 
2014 REAP Annual Report_Final
2014 REAP Annual Report_Final2014 REAP Annual Report_Final
2014 REAP Annual Report_Final
Kat Johnson
 
Zakaj Imajo Moski Vcasih Raje Psa Kot Zeno
Zakaj Imajo Moski Vcasih Raje Psa Kot ZenoZakaj Imajo Moski Vcasih Raje Psa Kot Zeno
Zakaj Imajo Moski Vcasih Raje Psa Kot Zeno
Mailzabava
 
Moske ~ Zenske
Moske ~ ZenskeMoske ~ Zenske
Moske ~ Zenske
Mailzabava
 
Zdravila Iz Preteklosti
Zdravila Iz PreteklostiZdravila Iz Preteklosti
Zdravila Iz Preteklosti
Mailzabava
 
Tolk si star kolkr se počutiš
Tolk si star kolkr se počutišTolk si star kolkr se počutiš
Tolk si star kolkr se počutiš
Mailzabava
 
Sladice Brez Peke
Sladice Brez PekeSladice Brez Peke
Sladice Brez Peke
Mailzabava
 

Destacado (16)

2014 Workforce Alliance Inc. Annual Report_FINAL
2014 Workforce Alliance Inc. Annual Report_FINAL2014 Workforce Alliance Inc. Annual Report_FINAL
2014 Workforce Alliance Inc. Annual Report_FINAL
 
2014 Poster Designs
2014 Poster Designs2014 Poster Designs
2014 Poster Designs
 
2014 REAP Annual Report_Final
2014 REAP Annual Report_Final2014 REAP Annual Report_Final
2014 REAP Annual Report_Final
 
Zasmeh
ZasmehZasmeh
Zasmeh
 
Dobre Ideje
Dobre IdejeDobre Ideje
Dobre Ideje
 
Zakaj Imajo Moski Vcasih Raje Psa Kot Zeno
Zakaj Imajo Moski Vcasih Raje Psa Kot ZenoZakaj Imajo Moski Vcasih Raje Psa Kot Zeno
Zakaj Imajo Moski Vcasih Raje Psa Kot Zeno
 
Moske ~ Zenske
Moske ~ ZenskeMoske ~ Zenske
Moske ~ Zenske
 
Zdravila Iz Preteklosti
Zdravila Iz PreteklostiZdravila Iz Preteklosti
Zdravila Iz Preteklosti
 
Nexsan Auto Maid Marketing Report
Nexsan Auto Maid Marketing ReportNexsan Auto Maid Marketing Report
Nexsan Auto Maid Marketing Report
 
Yoga
YogaYoga
Yoga
 
Moj Planet
Moj PlanetMoj Planet
Moj Planet
 
Tolk si star kolkr se počutiš
Tolk si star kolkr se počutišTolk si star kolkr se počutiš
Tolk si star kolkr se počutiš
 
Sladice Brez Peke
Sladice Brez PekeSladice Brez Peke
Sladice Brez Peke
 
Crga
CrgaCrga
Crga
 
Sex U Braku
Sex U BrakuSex U Braku
Sex U Braku
 
Storage I/O IPM White Paper
Storage I/O IPM White PaperStorage I/O IPM White Paper
Storage I/O IPM White Paper
 

Similar a Media Relations – the right way – the only way 2011

The New Media Landscape
The New Media LandscapeThe New Media Landscape
The New Media Landscape
APCO
 
Session 24 Power Point
Session 24 Power PointSession 24 Power Point
Session 24 Power Point
hiratufail
 
How to Guide: dealing with the media
How to Guide: dealing with the mediaHow to Guide: dealing with the media
How to Guide: dealing with the media
Magenta Associates
 
Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...
Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...
Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...
Business Development Institute
 
University Communications
University CommunicationsUniversity Communications
University Communications
donhendricks
 

Similar a Media Relations – the right way – the only way 2011 (20)

Media Relations For NSPRA 2009 – "The Impact of School Public Relations on th...
Media Relations For NSPRA 2009 – "The Impact of School Public Relations on th...Media Relations For NSPRA 2009 – "The Impact of School Public Relations on th...
Media Relations For NSPRA 2009 – "The Impact of School Public Relations on th...
 
Media Relations For PR Playbook 3rd Edition
Media Relations For PR Playbook 3rd EditionMedia Relations For PR Playbook 3rd Edition
Media Relations For PR Playbook 3rd Edition
 
Media Relations from "The Public Relations Practitioner's Playbook"
Media Relations from "The Public Relations Practitioner's Playbook"Media Relations from "The Public Relations Practitioner's Playbook"
Media Relations from "The Public Relations Practitioner's Playbook"
 
PRSA APR Media Prep
PRSA APR Media Prep PRSA APR Media Prep
PRSA APR Media Prep
 
Romancing the Media for your Business
Romancing the Media for your BusinessRomancing the Media for your Business
Romancing the Media for your Business
 
City Pr Presentation
City Pr PresentationCity Pr Presentation
City Pr Presentation
 
The New Media Landscape
The New Media LandscapeThe New Media Landscape
The New Media Landscape
 
Session 24 Power Point
Session 24 Power PointSession 24 Power Point
Session 24 Power Point
 
How to Guide: dealing with the media
How to Guide: dealing with the mediaHow to Guide: dealing with the media
How to Guide: dealing with the media
 
Union Campaign Communications 101
Union Campaign Communications 101 Union Campaign Communications 101
Union Campaign Communications 101
 
Help them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targetsHelp them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targets
 
Communicating in a Time of Crisis
Communicating in a Time of CrisisCommunicating in a Time of Crisis
Communicating in a Time of Crisis
 
Practical Public Relations & Communication Tools for Public Librarians
Practical Public Relations & Communication Tools for Public LibrariansPractical Public Relations & Communication Tools for Public Librarians
Practical Public Relations & Communication Tools for Public Librarians
 
Media Training: Opportunity Has a Secret Knock
Media Training: Opportunity Has a Secret KnockMedia Training: Opportunity Has a Secret Knock
Media Training: Opportunity Has a Secret Knock
 
Communicating the IBEW Brand
Communicating the IBEW Brand Communicating the IBEW Brand
Communicating the IBEW Brand
 
How To Get Awareness And Credibility For Your Nonprof
How To Get Awareness And Credibility For Your NonprofHow To Get Awareness And Credibility For Your Nonprof
How To Get Awareness And Credibility For Your Nonprof
 
Crisis Training
Crisis TrainingCrisis Training
Crisis Training
 
Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...
Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...
Presence and Personality - BDI 4/24 Wealth Management Social Business Leaders...
 
University Communications
University CommunicationsUniversity Communications
University Communications
 
Alex Greenwood PR Presentation - New Design
Alex Greenwood PR Presentation - New DesignAlex Greenwood PR Presentation - New Design
Alex Greenwood PR Presentation - New Design
 

Más de Strategic Counselor; Rowan University-Associate Professor, Ret.

Más de Strategic Counselor; Rowan University-Associate Professor, Ret. (20)

Wilmington U Intro to PR -- Second Half -- Word of Mouse
Wilmington U Intro to PR -- Second Half -- Word of MouseWilmington U Intro to PR -- Second Half -- Word of Mouse
Wilmington U Intro to PR -- Second Half -- Word of Mouse
 
Wilmington University Intro to Public Relations
Wilmington University Intro to Public RelationsWilmington University Intro to Public Relations
Wilmington University Intro to Public Relations
 
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic ToolsThe Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
 
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
 
The Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic ToolsThe Dynamic Dozen (plus three) Strategic Tools
The Dynamic Dozen (plus three) Strategic Tools
 
Anatomy of Advertising
Anatomy of AdvertisingAnatomy of Advertising
Anatomy of Advertising
 
Anatomy of Advertising pdf Black and White
Anatomy of Advertising pdf Black and WhiteAnatomy of Advertising pdf Black and White
Anatomy of Advertising pdf Black and White
 
Anatomy of Advertising
Anatomy of AdvertisingAnatomy of Advertising
Anatomy of Advertising
 
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
Anatomy of Strategic Communication [2012-13] from "The Public Relations Pract...
 
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only WayCrisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
 
Crisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only WayCrisis Communication: The Right Way - The Only Way
Crisis Communication: The Right Way - The Only Way
 
Getting a Seat at the Table
Getting a Seat at the TableGetting a Seat at the Table
Getting a Seat at the Table
 
Getting a Seat at the Corporate Table
Getting a Seat at the Corporate TableGetting a Seat at the Corporate Table
Getting a Seat at the Corporate Table
 
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election SuccessPublic Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
 
Public Communication Strategies for School Election Success
Public Communication Strategies for School Election SuccessPublic Communication Strategies for School Election Success
Public Communication Strategies for School Election Success
 
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
Color pdf of Anatomy of Public Relations 1/7/12 for PR Playbook 4th edition [...
 
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th editionAnatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
Anatomy of Public Relations rev on 1/7/12 for PR Playbook 4th edition
 
Anatomy of Advertising 12/4/11
Anatomy of Advertising 12/4/11Anatomy of Advertising 12/4/11
Anatomy of Advertising 12/4/11
 
Anatomy of Advertising pdf version 12/4/11
Anatomy of Advertising pdf version 12/4/11Anatomy of Advertising pdf version 12/4/11
Anatomy of Advertising pdf version 12/4/11
 
"Word of Mouse" Revised
"Word of Mouse" Revised"Word of Mouse" Revised
"Word of Mouse" Revised
 

Último

9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
hyt3577
 
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
Andy (Avraham) Blumenthal
 
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
Faga1939
 
The political system of the united kingdom
The political system of the united kingdomThe political system of the united kingdom
The political system of the united kingdom
lunadelior
 

Último (20)

China's soft power in 21st century .pptx
China's soft power in 21st century .pptxChina's soft power in 21st century .pptx
China's soft power in 21st century .pptx
 
Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko
Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopkoEmbed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko
Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko
 
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
9953056974 Call Girls In Pratap Nagar, Escorts (Delhi) NCR
 
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
{Qatar{^🚀^(+971558539980**}})Abortion Pills for Sale in Dubai. .abu dhabi, sh...
 
*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...
*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...
*Navigating Electoral Terrain: TDP's Performance under N Chandrababu Naidu's ...
 
422524114-Patriarchy-Kamla-Bhasin gg.pdf
422524114-Patriarchy-Kamla-Bhasin gg.pdf422524114-Patriarchy-Kamla-Bhasin gg.pdf
422524114-Patriarchy-Kamla-Bhasin gg.pdf
 
06052024_First India Newspaper Jaipur.pdf
06052024_First India Newspaper Jaipur.pdf06052024_First India Newspaper Jaipur.pdf
06052024_First India Newspaper Jaipur.pdf
 
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
America Is the Target; Israel Is the Front Line _ Andy Blumenthal _ The Blogs...
 
Politician uddhav thackeray biography- Full Details
Politician uddhav thackeray biography- Full DetailsPolitician uddhav thackeray biography- Full Details
Politician uddhav thackeray biography- Full Details
 
KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...
KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...
KING VISHNU BHAGWANON KA BHAGWAN PARAMATMONKA PARATOMIC PARAMANU KASARVAMANVA...
 
05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf
 
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
THE OBSTACLES THAT IMPEDE THE DEVELOPMENT OF BRAZIL IN THE CONTEMPORARY ERA A...
 
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
 
Job-Oriеntеd Courses That Will Boost Your Career in 2024
Job-Oriеntеd Courses That Will Boost Your Career in 2024Job-Oriеntеd Courses That Will Boost Your Career in 2024
Job-Oriеntеd Courses That Will Boost Your Career in 2024
 
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreieGujarat-SEBCs.pdf pfpkoopapriorjfperjreie
Gujarat-SEBCs.pdf pfpkoopapriorjfperjreie
 
Group_5_US-China Trade War to understand the trade
Group_5_US-China Trade War to understand the tradeGroup_5_US-China Trade War to understand the trade
Group_5_US-China Trade War to understand the trade
 
The political system of the united kingdom
The political system of the united kingdomThe political system of the united kingdom
The political system of the united kingdom
 
declarationleaders_sd_re_greens_theleft_5.pdf
declarationleaders_sd_re_greens_theleft_5.pdfdeclarationleaders_sd_re_greens_theleft_5.pdf
declarationleaders_sd_re_greens_theleft_5.pdf
 
04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf
 
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdhEmbed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
 

Media Relations – the right way – the only way 2011

  • 1. Media Relations – The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
  • 2.
  • 3. Taken from…
  • 4.
  • 5.  
  • 6.
  • 7.
  • 8.  
  • 10. What Editors and Reporters Expect of PR Practitioners
  • 11.
  • 12.
  • 13.
  • 14.  
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. “ The newest computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
  • 39.
  • 40.
  • 41.
  • 42. What Editors and Reporters Expect of PR Practitioners
  • 43.  
  • 45.