The document discusses trends in social applications in 2009. It begins by defining social software as software systems that allow users to interact and share data, citing popular social sites like Facebook and YouTube. It then discusses several trends in social applications including the combination of social media and cloud computing, social media and mobility, the rise of social ranking over website ranking, widgetization, and the growth of localized "web local" content. The document emphasizes how these trends are driven by people and interactions at scale enabled by new technologies.
5. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
6. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
7. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
8. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
9. “Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
30. Global Tweets
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31. Global Tweets
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33. Global Tweets #apagao
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41. Widgets
Crowd Sourcing Agreggators
Cloud Computing 3G Data Portability
Crisis Meta Data
Conversations Social Networks
Lack of Capital
Demographics Fail
Content Overload
42. ! Descoberta = Agregação + Filtros
! Social Media + Cloud Computing
! Social Media + Mobilidade
! Ranking Social vs. Website Ranking
! Widgetization
! Web Local
51. Cloud Computing
+ Social
! Escala Massiva
! Computação Gulosa
! Datasets Gigantescos
! Enriquecimento do Conteúdo
! Reconhecimento de Padrões
! Compreensão do Comportamento
52.
53.
54. Mobilidade
+ Social
! Localização
! Muitas Aplicações
! Coisas Conectadas
! Questões de Privacidade
! Sensores e Mais Sensores
! A Nuvem na Palma da Mão
! Streaming da Vida do Usuário
55.
56.
57.
58.
59.
60.
61. Ranking Social >
Website Ranking
! Whuffies
! Pessoas Dominam
! Referências Pessoais
! Reputação e Autoridade
! Sim Twitter é uma Plataforma
! Precisamos de Métricas para os Negócios
62.
63.
64.
65. Widgetization
! Marketing Widgets
! Experiência fora do Site
! Widgets como Aplicações
! Fragmentação dos Sites e Serviços
! Open Social Facebook MySpace Vista MacOS
! Sites Blogs Social Networks Desktops Mobile TV...
66.
67.
68.
69. Web Local
! Localização
! Contexto Local
! Conteúdo Local
! Barreiras Culturais
! Referências Locais
! Barreiras de Linguagem
! Calda Longa Local de Verdade
70. es afio
Web Local
D
! Localização
! Contexto Local
! Conteúdo Local
! Barreiras Culturais
! Referências Locais
! Barreiras de Linguagem
! Calda Longa Local de Verdade
71. “The pink in Korea is
different from the pink in
China or Japan.”
Kim Jung-Ju : CEO & Founder of Nexon