1. EQ: How can I use images and persuasive language to
create an advertisement for the book, The Lion, the
Witch, and the Wardrobe?
Mission: You have recently been hired by a company to
create the design for the new McDonald’s bag that
advertises the book, The Lion, the Witch, and the
Wardrobe.
Objective (What do you want your ad/bag to do?):
Audience:
Criteria (what different things should your bag
have?):
3-4 different
1. Scenes
2. Images
3. Characters

2. 1 Engaging, persuading
Tag Line: