5. SOME FACEBOOK METRICS SURPRISING? SocialCode is a full-service Facebook agency http://socialcode.com/ http://www.marketingcharts.com/direct/older-facebook-users-click-more-like-less-18989/
8. BUSINESS PARTICIPATION IN SOCIAL MEDIA http://www.marketingcharts.com/direct/b2b-marketers-have-little-social-media-engagement-13036/
9. SMASH HIT OF THE SEASON METRICS Debuted on Facebook Fans from 1.6m to 3.1m over a weekend http://www.youtube.com/watch?v=idLG6jh23yE 757,678 views “official version” http://www.bloomberg.com/news/2010-09-23/facebook-friends-for-sale-as-advertisers-seek-clicking-cliques.html
19. Social Media Widgethttp://www.socialmediaexaminer.com/cisco-social-media-product-launch/
20. METRICS 9,000 People, 128 Countries Attended Virtual Events (90x more than previous!) Top Execs Spent only 1 Hour Viewing Media – 3x usual articles, > 1000 blog posts 40 Million Online Impressions COST = 1/6 OF TRADITIONAL MEDIA LAUNCH! SAVED OVER $100,000! http://www.socialmediaexaminer.com/cisco-social-media-product-launch/
29. THE NEW MEDIA http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html Shared Media – Brand social web participation and interaction with consumers on content on sites like Facebook, Twitter and YouTube that results in content is “shared media” since it’s a result of a shared interaction. Because of the nature of social sharing and engagement on social media sites, Shared Media can propagate across an individual’s network to others, and so on and so on. Paid and Owned Media can inspire Shared Media. Shared Media can inspire Earned Media. http://www.toprankblog.com/2011/07/online-marketing-media-mix/
35. WHAT QUESTIONS SHOULD MARKETERS ASK? Where Are Your Customers Online? What Are Their Behaviors Online? What Social Information or People Do They Rely On? Who Do They Trust? What Is Your Customer’s Social Influence? Who Trusts Them? How Do Customers Use Social Tech In The Context of Your Products? Charlene Li and Jeremiah Owyang reproduced in http://ifonlyblog.wordpress.com/2010/01/21/socialgraphics-and-the-engagement-pyramid/
50. BUT Tag Locations in Posts Before: You could only "check in" to locations using the Places feature on a smart phone. Going Forward: Now you can add location to anything. Lots of people use Facebook to talk about where they are, have been or want to go. Now you can add location from anywhere, regardless of what device you are using, or whether it is a status update, photo or Wall post. Of course, you can always choose not to add location at all. Making It Easier to Share With Who You Want by Chris Cox on Tuesday, August 23, 2011 at 2:00pm https://blog.facebook.com/blog.php?post=10150251867797131
52. EXECUTING IS AN ORGANIZATIONAL ISSUE EVEN MORE THAN A MARKETING ONE TECHNOLOGY MINOR IN COMPARISON
53. WHY ORGANIZATION, NOT TECHNOLOGY??? ThereIs Organizational Resistance Managers Fearful of Direct Public Interaction Workers Have to Learn New Skills Work in (New, Different) Groups ROI Is Not Immediate A PROCESS OF ORGANIZATIONAL CHANGE
59. HOW TO ORGANIZE - FORRESTER Forrester Research Report “Organizing for Interactive Marketing” August 2010
60. HOW TO ORGANIZE - ALTIMETER http://www.web-strategist.com/blog/2010/11/09/research-most-companies-organize-in-hub-and-spoke-formation/
61. POLICIES, WRITTEN GUIDELINES ESSENTIAL
62. MANY VARIATIONS Other Examples http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly
63. SOME EXAMPLES Corporate Policy – IBM http://www.ibm.com/blogs/zz/en/guidelines.html Comment Moderation Policy –HuffPost http://www.huffingtonpost.com/p/frequently-asked-question.html#moderation Branded Community http://forums.bestbuy.com/t5/Welcome-News/Community-Guidelines/td-p/9 Cause-Oriented Community http://push.pickensplan.com/notes/Community_Guidelines
64.
65. OTHER STRATEGY CONCEPTS/ISSUES Content Marketing Inbound Marketing Mobile Marketing/Apps Social Sharing/Influence Social Commerce
