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Maximizing Internet  Search Engines Instructor: Melissa Rethlefsen Capacity Building Workshop June 18 th -19 th , 2003
Agenda ,[object Object],[object Object],[object Object],[object Object]
What are Search Engines? Databases of full-text web pages
Searching the Whole Web? Impossible!
Search Engines at Work ,[object Object],[object Object],[object Object],[object Object]
Think About Your Search… ,[object Object],[object Object],[object Object]
Learn About Your Engine All Engines Work Differently
Recommended Search Engines ,[object Object],[object Object],[object Object],[object Object]
Search More Than 1 Place All Engines Have Different Information
Try a MetaSearch Engine Multiple engines, analysis tools SurfWax, IxQuick, Vivisimo
Use Multiple Keywords Health promotion –  2,560,000   Health promotion marketing –  924,000 Health promotion social marketing –  517,000 Health promotion social marketing asthma –  15,600 Health promotion social marketing asthma adolescents – 3,780 Health –  101,000,000 Health - 101 million Health promotion -  2,560,000 Health promotion marketing -  924,000 Health promotion social marketing -  517,000 Health promotion social  marketing asthma - 15,600 Health promotion social marketing asthma adolescents - 3,780
Quotation Marks Proper Names, Distinct Phrases “Public Health Nursing” “American Journal of Health Education” "Capacity Building"
“ Learn the Lingo” Use Boolean Query Language for Better Results AND, OR, NOT
Boolean Queries… "Social Marketing" "Health Promotion" AND OR
Variant Terms and Different Spellings “High blood pressure” OR hypertension Pediatrics OR paediatrics
Exclude Words monkey pox NOT chicken
Use Advanced Searches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Install a Toolbar Google’s Toolbar for IE:  ,[object Object],[object Object],[object Object]
Try the Elusive Invisible Web
What’s Wrong With Search Engines? ,[object Object],[object Object],[object Object],[object Object]
Finding the Hidden Information ,[object Object],[object Object],[object Object],[object Object]
Go to Your Library! ,[object Object],[object Object],[object Object],[object Object]
And Most Importantly… Adapt and Change Your Strategy
Using Google: The Best of the Best
Find Information On… Most Recent Update of the CDC’s Definition of SARS
Find… Photographs of Sexually Transmitted Diseases
Find A… Pamphlet for Educating Spanish-Speakers About Pap Smears
Locate… The Google Toolbar Installation Files and Instructions
Find a Specialized Database On… Toxicological Effects of Chemicals on Humans
Find A… Photograph of Lungs Damaged from Smoking
Find a Curriculum for… Teaching Adolescents About AIDS

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Maximizing Internet Search Engines

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  1. Introduce self Make sure everyone can hear Tell them to interrupt and ask questions Go over handouts