Data Driven Cultures Final Video

1. #WOKE
By Mike Maccarone

2. WHAT DOES #WOKE MEAN?
• Merriam-Webster:
Urban Dictionary:
“Being woke means being aware…Knowing what is going on in the community.”
“Being aware of the social and political environments regarding all socio-economic
standings.”
“Having a high level of spiritual enlightenment. Seeing the truth with your minds
eye, allowing you to reach higher consciousness.”
“Getting woke is like being in the Matrix and taking the red pill.You get a sudden
understanding of what’s really going on.”
“Woke is a slang term that is easing into the mainstream from some varieties of a dialect
called AAVE. It is the past tense of ‘awake’.”

3. WHERE DO WE SEE IT?
• Top 3 Uses:
• Police Brutality
• Systematic Racism
• Industrial Prison
Complex
AAVE (African AmericanVernacular English)
- Dialect of English used mostly by urban working-class
African Americans
- Words like Bae and the Nae Nae
(Source: Bustle)

4. WORD CLOUD
February 7: National Black HIV/AIDs Awareness Day 2017
DonaldTrump’s choice for Supreme
Court satisfies Democrats (cbsnews)

5. STANDARD NETWORK ANALYSIS
RT @AdoreDelano:What is "#woke" about mocking mental health?
Go home with all of that shit. Britney is your mother.

6. ELI PARISER AND THE FILTER BUBBLE
• “The structure of our media affects the
character of our society” (Pariser 18)
• Distorts what we see as true, important, real,
etc.
• Breaks the age gap
• Breaks the racial gap
• Breaks technology gap
(backchannel)

7. CONCLUSION
• #woke is used by many different types of people.
• The purpose of using it is the same, but the messages the tweets relay vary.
• Evidence of the new way of communicating and expressing opinion.
• Can be used to join a conversation, but can also be seperated.
https://www.staywoke.org

8. WORKS CITED
• Amanda Hess.“Earning the ‘Woke’ Badge”. The NewYorkTimes.April 2016.
https://www.nytimes.com/2016/04/24/magazine/earning-the-woke-
badge.html?_r=0
• Eli Pariser.“The Filter Bubble:What the Internet is Hiding FromYou”.The
Penguin Press. NewYorl, NewYork. 2011.
• Eli Pariser.“Did Facebook’s New Big Study Kill My Filter Bubble Thesis?”. Back
Channel. May 2015. https://backchannel.com/facebook-published-a-big-new-
study-on-the-filter-bubble-here-s-what-it-says-ef31a292da95
• Maddy Foley.“What Does #Woke Mean?”. Bustle. January 2016.
https://www.bustle.com/articles/134893-what-does-woke-mean-theres-more-
to-the-slang-term-than-you-thi
• “Today in Trump: February 7, 2017.” CBS News. February 2017.
http://www.cbsnews.com/news/latest-trump-news-today-february-7-2017/