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Experience Design For The Geospatial Web Feb16 V1 Mm

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Experience Design For The Geospatial Web Feb16 V1 Mm

  1. 1. EXPERIENCE DESIGN For the Geospatial Web
  2. 2. Experience Design <ul><li>This week we'll look at experience design </li></ul><ul><li>And the future of the geospatial web and community engagement </li></ul><ul><li>Hand out Final exam </li></ul>
  3. 3. Experience Design <ul><li>Experience design is the process of designing with a focus on the user experience and cultural relevant solutions. </li></ul><ul><li>It constitutes a paradigm shift from traditional thinking </li></ul>
  4. 4. Experience Design <ul><li>Not improving functionality but looking beyond the interaction to the experience. </li></ul><ul><li>This direction was pioneered by people like: </li></ul><ul><li>Bill Buxton </li></ul><ul><li>Don Norman </li></ul>
  5. 6. Experience Design <ul><li>We are creating a context for experience when we are creating a product. Overbeeke (2001)‏ </li></ul><ul><li> </li></ul>
  6. 7. Experience Design <ul><li>In context of design the focus is around moments of engagement or touchpoints. </li></ul><ul><li>These are similar to what we see in use cases and user flows but extend beyond the computer screen. </li></ul>
  7. 8. Experience Design <ul><li>Is concerned with: </li></ul><ul><ul><li>A user's relationship with that object </li></ul></ul><ul><ul><li>The feelings around the object </li></ul></ul><ul><ul><li>Enriching the user's life </li></ul></ul>
  8. 9. Experience Design <ul><li>It's less concerned with increasing or improving functionality. </li></ul>
  9. 10. Experience Design: Why? <ul><li>If the experience produces negative emotions then the user is less likely to use the product again. </li></ul><ul><li>For Brands this can be extremely deleterious. </li></ul><ul><li>What's appealing in one culture is not necessarily appealing in another. </li></ul><ul><li>Youth are another good example. </li></ul>
  10. 11. Experience Design <ul><li>What does this have to do with Elements of user experience? </li></ul>
  11. 12. Last week <ul><li>Looked at the Strategy and Scope plane </li></ul><ul><li>This week we'll look at the last three planes in web design. </li></ul><ul><li>At the structure plane we start focusing more on the experience in a concrete way. </li></ul>
  12. 14. Stage 3: Experience Design <ul><li>Structure Plane: Interaction Design </li></ul><ul><ul><li>Defines how the system behaves in response to the user interaction. </li></ul></ul><ul><ul><li>We draw these interactions from the scope plane </li></ul></ul><ul><li>At this level we see the overlap described by Garret. </li></ul>
  13. 15. Stage 3: Experience Design <ul><li>Interaction defines functionality and system requirements. </li></ul><ul><li>As a result work within the scope plane is utilized in part to the structure plane </li></ul>
  14. 16. Stage 3: Experience Design <ul><li>Structure Plane: Information Architecture </li></ul><ul><ul><li>Content Inventory starts to define site architecture </li></ul></ul><ul><ul><li>Page definitions </li></ul></ul><ul><ul><li>Site map </li></ul></ul>
  15. 18. Stage 4: Experience Design <ul><li>Skeleton Plane: Elaborates on the information Architecture and Interaction Design through Wireframing </li></ul><ul><li>Wireframing concerns itself with the placement of content pieces without concern for the look </li></ul>
  16. 21. Stage 4: Benefits <ul><li>Without spending money on coding: flows, interactions and designs can be validated through: </li></ul><ul><ul><li>User testing </li></ul></ul><ul><ul><li>Internal reviews </li></ul></ul><ul><ul><li>Feasibility reviews (With Tech)‏ </li></ul></ul><ul><ul><li>Stakeholder reviews </li></ul></ul>
  17. 22. Stage 4: Experience Design <ul><li>Deltas: </li></ul><ul><ul><li>Not all clients get it. </li></ul></ul><ul><ul><li>It can shake the confidence that the stakeholder may have had </li></ul></ul><ul><ul><li>Results aren't always tangible ie actualized in the website </li></ul></ul><ul><ul><li>Stakeholders can interfere with the process trumping the research </li></ul></ul>
  18. 23. Stage 4: Experience Design <ul><li>Conclusion: </li></ul><ul><ul><li>Designing a site or product in this manner allows for user centric development </li></ul></ul><ul><ul><li>Greater numbers of retained, loyal customers </li></ul></ul><ul><ul><li>Increased return on your investment </li></ul></ul><ul><ul><li>Reduced training & support costs </li></ul></ul><ul><ul><li>Reinforced brand image </li></ul></ul>