An accomplished telecommunications professional, Michael Marlowe serves as the director of strategy and vice president of new markets at Chasetek in Columbus, OH. He focuses on boosting operational efficiency and expanding to new markets. Michael Marlowe must keep current on various telecommunications technologies, such as cloud computing.

1. How Cloud Computing Benefits
the Telecommunications Industry
Michael Marlowe, Columbus OH

2. Introduction
• An accomplished telecommunications professional,
Michael Marlowe serves as the director of strategy and vice
president of new markets at Chasetek in Columbus, OH. He
focuses on boosting operational efficiency and expanding
to new markets. Michael Marlowe must keep current on
various telecommunications technologies, such as cloud
computing.
Over the last several years, the telecommunications
industry has been making a push toward cloud computing.
As more entities adopt this innovative technology, they are
realizing a number of benefits for themselves and their
customers.

3. Cloud Computing
• Through cloud computing, providers of telecommunications
services can explore new avenues that will allow them to
simultaneously increase profits and minimize operational costs. The
technology provides all the virtualization capabilities that vendors
require to speed up the deployment process for new products and
applications. The adaptability of the cloud also makes it easy for
telecommunications providers to adjust their services in times of
fluctuating consumer demand.
When telecommunications providers switch to the cloud, they are
also able to enhance their client services. Working through the
cloud allows them to bring applications and solutions directly to
their network of customers. As a result, they can expedite the
process of testing and enhance their various offerings to meet
client demand.