SlideShare una empresa de Scribd logo
1 de 54
Descargar para leer sin conexión
Building trust through restricted information:
A case study of the Hotwire.com air redesign

                         IA Summit 2008




Melissa Matross
Senior Manager, User Experience
mmatross@hotwire.com
Trust
brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy




                           brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy


Quality for good price
Focus on trend  design




                           brands I trust
Excellent service
Stands behind products with a “no questions
asked” return policy


Quality for good price
Focus on trend  design



Excellent service
Makes life easier when bad things happen




                           brands I trust
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign
Building trust through restricted information: A case study of the Hotwire.com air redesign

Más contenido relacionado

Similar a Building trust through restricted information: A case study of the Hotwire.com air redesign

Bldg accnt relation
Bldg accnt relationBldg accnt relation
Bldg accnt relation
amitgurus
 
Webcast: Developing Successful Go To Market Strategies
Webcast: Developing Successful Go To Market StrategiesWebcast: Developing Successful Go To Market Strategies
Webcast: Developing Successful Go To Market Strategies
AIPMM Administration
 

Similar a Building trust through restricted information: A case study of the Hotwire.com air redesign (20)

Best Practices for Generating More Ratings & Reviews
Best Practices for Generating More Ratings & ReviewsBest Practices for Generating More Ratings & Reviews
Best Practices for Generating More Ratings & Reviews
 
Trust Drives Ecommerce Differentiations & Conversions
Trust Drives Ecommerce Differentiations & ConversionsTrust Drives Ecommerce Differentiations & Conversions
Trust Drives Ecommerce Differentiations & Conversions
 
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowThe Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
 
Getting Started With Agile
Getting Started With AgileGetting Started With Agile
Getting Started With Agile
 
Reviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page OptimizationReviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page Optimization
 
Obtaining a 360 degree view by conducting a thorough due diligence to ensure ...
Obtaining a 360 degree view by conducting a thorough due diligence to ensure ...Obtaining a 360 degree view by conducting a thorough due diligence to ensure ...
Obtaining a 360 degree view by conducting a thorough due diligence to ensure ...
 
Bldg accnt relation
Bldg accnt relationBldg accnt relation
Bldg accnt relation
 
Commercial Plumbing Services Proposal PowerPoint Presentation Slides
Commercial Plumbing Services Proposal PowerPoint Presentation SlidesCommercial Plumbing Services Proposal PowerPoint Presentation Slides
Commercial Plumbing Services Proposal PowerPoint Presentation Slides
 
Top Ten Conversion Optimization Tips for Marketing Success
Top Ten Conversion Optimization Tips for Marketing SuccessTop Ten Conversion Optimization Tips for Marketing Success
Top Ten Conversion Optimization Tips for Marketing Success
 
Webcast: Developing Successful Go To Market Strategies
Webcast: Developing Successful Go To Market StrategiesWebcast: Developing Successful Go To Market Strategies
Webcast: Developing Successful Go To Market Strategies
 
Developing a Corporate Acquisition Strategy
Developing a Corporate Acquisition StrategyDeveloping a Corporate Acquisition Strategy
Developing a Corporate Acquisition Strategy
 
Customer satisfaction , retention and loyalty
Customer satisfaction , retention and loyaltyCustomer satisfaction , retention and loyalty
Customer satisfaction , retention and loyalty
 
Annual Plumbing Maintenance Proposal PowerPoint Presentation Slides
Annual Plumbing Maintenance Proposal PowerPoint Presentation SlidesAnnual Plumbing Maintenance Proposal PowerPoint Presentation Slides
Annual Plumbing Maintenance Proposal PowerPoint Presentation Slides
 
Agile projects & Lazy Contracts
Agile projects & Lazy ContractsAgile projects & Lazy Contracts
Agile projects & Lazy Contracts
 
IFMA NM Presentation Sept 2009
IFMA NM Presentation   Sept 2009IFMA NM Presentation   Sept 2009
IFMA NM Presentation Sept 2009
 
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan Lillis
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisTop 5 Ecommerce Optimization Tests with Chris Goward & Ryan Lillis
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan Lillis
 
Sam Decker at SBS2010
Sam Decker at SBS2010Sam Decker at SBS2010
Sam Decker at SBS2010
 
Shop.org BootCamp Keynote
Shop.org BootCamp KeynoteShop.org BootCamp Keynote
Shop.org BootCamp Keynote
 
Solomon portfolio 1
Solomon portfolio 1Solomon portfolio 1
Solomon portfolio 1
 
Mike Cottmeyer - How to Get Started with Agile
Mike Cottmeyer - How to Get Started with AgileMike Cottmeyer - How to Get Started with Agile
Mike Cottmeyer - How to Get Started with Agile
 

Último

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Último (20)

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

Building trust through restricted information: A case study of the Hotwire.com air redesign