Movr is a proposed solution to reduce car ownership and parking issues in cities. It would pay car owners a monthly fee to park their cars outside the city. Owners would add a Movr tracking device to their car, and Movr would monitor parking locations and times. Revenue would come from real estate taxes on new public parking and community spaces created by freeing up parking spots. Movr aims to launch in Amsterdam in 2017 and expand to other cities by making private car ownership less necessary within urban areas.

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How to create green cities
without parked cars

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movr
The current state
We need a new source of green
growth and a more sustainable
way of urban living
Amsterdam has 103.000 permit owners. Only 20% of them use their car on a weekly
basis
Parking places are hard to find. The city is too crowded with polluting cars
Sharing as a concept has cross-generational appeal 66% of the people believe that
society would be better if people shared more

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movr
Risk of losing the permit, joy of ownership and inconvenience are the biggest
barriers
Citizens are wasting 100 hours per year in badly functional urban traffic
Alternatives to abandon your
car are not attractive
The problems we face: Citizens

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movr
Increasing costs due to traffic delays
The number of serious injuries have increased by 20%
Public Traffic transport is not a good alternative to abandon your car. Alternative
ways of transport are neither succesfull in decreasing car ownership
Urban transport is not
functional
The problems we face: City

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movr
And we enable you to travel in style without owning a car
We make it profitable to park your
car outside the city
The Solution

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movr
We calculate the monthly monetary value of
parked cars outside the city and pay the permit
owners
By adding a MOVR dongel into
the car, we control the time the
car is parked outside the city
The Product

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movr
Allocation of free spots
Allocation of every 10 new free spot
2green
community
gardens
3shared
carslots
5public
parking
areas
1 5 93 72 6 104 8
Car-owners transforming the city.
PPP

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movr
Ecosystem ECOSYSTEM
City Centre
area
Park car
Location + time Notification
Suburban Car
Space
PERSONAL
MOVR APP
Personal and city
overview
LOCAL
COVERNMENT
€
Real estate tax
€€€
Public parking spots
€€
License shared car services
Money
Data
Movement
Location + time Notification
Money
Park car
Money

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movr
Revenue Forecast : Key Statistics
3.000
2.250
0
Daily Cars
outside the city
Revenu
in € M
750
1.500
3.750

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movr
The roadmap
Q2/2016 Founding the company & team. Improve the concept design.
Q3/2016 Building the prototype. Learn and optimize. Partner negotiations.
Investment round.
Q4/2016 Building the first version. Extent team. Partner negotiations.
Q1/2017 Launch movr. Digital & PR campaign.
Q2/2017 Second investment round. Learn, optimize and measure the
concept. Growth hacking.
Q3/2017 Extent team. Scale up the concept to other cities.

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movr
The Founding movr’s
Mark Beekman
Co-founder, CMO | Commercial
leader at Binck and Graydon |
> 15 years experience in
marketing & sales
#Growthhacking, #Leadership, #Change,
#Marketingtrategy , #Digitalmarketing,
Taru Möller
Co-founder, CEO | Head of
consumer business at
TeliaSonera | > 15 years
experience in consumer
business
#Mobile, #Finance, #Strategy,
#Consumerbusiness, #Partners
Ida Stople
Co-founder, DesignThinker |
Creative leader at Dark |
Previous architect OMA | > 10
years experience in city archi-
tecture/urbanism/landscape
#Architecture, #Infrastructure, #Design,
#Innovation, #Urbanization

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movr
How to support movr
Financial support
Seed funding to allocate re-
sources to: refine the concept
and business model, building the
prototype, and engage and align
stakeholders.
Partnerships
Strategic partnership to develop
the viable model.Access to the
right people in: - Public sector. -
Electronic Car Sharing
- Traffic Apps development