'Mobile has reprogrammed our brains. How our attitude toward email has changed?' - presentation from Mail My Day 2015, 19.05.2015, Warsaw, Poland. #mobile #email #mobilemindshift

1. Mobile has reprogrammed our brains.
How our attitude toward email has changed?
Monika Mikowska
mobee dick

3. mobimoni #MailMyDay
Cyborg
A person whose physiological functioning is aided by
or dependent upon a mechanical or electronic device
Dictionary.com

4. The mobile mind shift is the expectation that
I can get what I want in my immediate context
and moments of need.
Mobile has reprogrammed your customers’ brains.
mobimoni #MailMyDay Forrester Research

6. Umbrella

7. Google Now

8. mBank
mobimoni #MailMyDay
One-tap access to app’s main feature

9. One-click unsubscription
LISTLY
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10. The more the better.
The faster the better.
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11. mobimoni #MailMyDay Apigee, “2013 mobile app behavior survey”

12. mobimoni #MailMyDay IDC and Facebook – “Always Connected” (August 2013)

13. mobimoni #MailMyDay
74%
of smartphone owners check email on their devices.
Gartner, Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices (2012)

14. mobimoni #MailMyDay
28%
of email users check email only on their mobile device.
My.com E-mail usage research (July 2014)

15. Reading email is much more common on smartphones than making calls
Adobe, ‘2013 Digital Publishing Report: Retail Apps & Buying Habits’

16. mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)

17. mobimoni #MailMyDay Scratch Wireless, Communication by Generation (December 2014)

18. mobimoni #MailMyDay
57%
Apigee, “Mobile App Behavior survey” (2013)
of smartphone users said that email is a smartphone
app they can’t go without - not even for one day.

19. mobimoni #MailMyDay
74%
of email users check emails as first thing in the morning.
My.com E-mail usage research (July 2014)

20. mobimoni #MailMyDay
56%
of email users check emails as last thing before sleep.
My.com E-mail usage research (July 2014)

21. mobimoni #MailMyDay
63%
of email users read emails as during the weekend.
Apsis “The email Barometer, Email on mobile devices” (2013)

22. mobimoni #MailMyDay
68%
My.com E-mail usage research (July 2014)
of email users want to know about new messages
in the moment they hit their mobile Inbox,
so they turn on push notifications.

23. So… we do really love mobile email, huh?

24. mobimoni #MailMyDay
45%
of email opens occured on mobile,
36% on desktop and 19% in a webmail client.
Adestra “Top 10 email clients” (March 2015)

25. mobimoni #MailMyDay
54%
Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
faster from phones than from desktop.
Average reply time from mobile: 28 minutes.
From tablets: 57 minutes, from desktops: 62 minutes.

26. mobimoni #MailMyDay
60%
Yahoo “Evolution of Conversations in the Age of Email Overload” (April 2015)
shorter from phones than from desktop.
Average length on mobile: 20 words.
From tablets: 27 words, from desktops: 60 words.

27. Mobile email etiquette,
Mashable

28. mobimoni #MailMyDay
Inbox 0?

29. mobimoni

30. mobimoni

31. mobimoni

32. mobimoni #MailMyDay
Stewart Butterfield
the founder of Slack
unread emails: 16,000

33. mobimoni #MailMyDay
Email overload

34. mobimoni #MailMyDay
Email
2015: 108.7 billion emails sent and received per day
2018: 139.4 billion emails sent and received per day
Radicati Group

35. mobimoni #MailMyDay LiveClicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015)

36. RE: RE: Very important findings on very important issue

37. RE: RE: RE: Very important findings on very important issue

38. RE: RE: RE: RE: Very important findings on very important issue

39. RE: RE: RE: RE: RE: RE: Very important findings on very important issue

40. RE: RE: RE: RE: RE: RE: RE: RE: RE:… = Corporate tapeworm

41. mobimoni #MailMyDay
1/3
McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies (2012)
of our workweek is needed to manage all emails.

42. mobimoni #MailMyDay
As the email load increases,
users reply to
a smaller fraction of their emails.
Yahoo, Evolution of Conversations in the Age of Email Overload (April 2015)

43. Inbox

44. x.ai

45. Checking work email out of hours can dramatically increase your stress level.

46. Answering work emails at night makes you bad at work the next day.

47. mobimoni #MailMyDay
62%
Pew Research Centre American Trends Panel survey (October 2014)
of smartphone owners have used their phone
to look up information about a health condition.

49. 1. Wypisujcie się z newsletterów.
2. Komunikację firmową prowadźcie przez inne kanały.
3. Usuńcie klienta poczty ze swojego ekranu głównego na telefonie.
4. Wyłączcie notyfikacje w aplikacjach pocztowych. I innych :)
5. Powstrzymajcie się przed sprawdzaniem majli wieczorami i w weekendy.
6. Włączajcie tryb samolotowy w nocy.
7. Zmieńcie treść autoresponderów.
8. Rest more! Without smartphone, obviously :)
We did get crazy.
mobimoni #MailMyDay
How to survive in the era of email overload?
1. Unsubscribe from all marketing emails.
2. For internal communication move to other apps.
3. Move the email icon to the nested group on the last page.
4. Turn off notifications in email app. And other apps :)
5. Do not check email at the evenings and during weekends.
6. Turn on airplane mode for the whole night.
7. Change your autoresponder template & delete all emails after long absence.

50. mobimoni

51. mobimoni

52. Good luck!

53. mikowska.monika
We are mobee dick. Monika Mikowska
MOBILE UX DESIGN STUDIO
mobeedick.com
The fastest way to reach me is via Messenger:

54. 1. emailmonday.com/mobile-email-usage-statistics#industry
2. pewinternet.org/2015/04/01/chapter-one-a-portrait-of-smartphone-ownership/
3. fortune.com/2015/04/28/why-cant-we-kill-email/
4. mobilemarketingwatch.com/infographic-understanding-consumer-email-behavior-43374/
5. linkedin.com/pulse/mailowy-ping-pong-człowiek-człowiekowi-mailem
6. mashable.com/2014/11/17/mobile-email-etiquette/
7. dailymail.co.uk/sciencetech/article-2619204/Step-away-phone-Using-mobile-answer-work-email-hours-dramatically-increase-
stress-levels-researchers-warn.html
8. fastcoexist.com/3025452/answering-work-emails-on-your-phone-at-night-makes-you-bad-at-work-the-next-day
9. medium.com/@invoker/why-you-should-declare-email-bankruptcy-558336dff723
Sources of inspiration and good reads:
mobimoni #MailMyDay

55. 1. Slide #16: www.flickr.com/photos/96844815@N03/12151053064/
2. Slide #24: Print screen from movie ‘How to ditch email’, Fortune.com
3. Slide #33: Businessinsider.com.au
4. Slide #34: Fortune.com
5. Slide #37: www.flickr.com/photos/82394503@N00/8488950779/
6. Slide #38: www.flickr.com/photos/32836640@N02/16731512672/
7. Slide #39: www.flickr.com/photos/32836640@N02/16427026175/
8. Slide #40: www.flickr.com/photos/32836640@N02/10307557965/
9. Slide #41: www.flickr.com/photos/32836640@N02/12459496043/
10. Slide #46: www.flickr.com/photos/47506186@N02/16874138625/
11. Slide #47: Fastcoexist.com
Photo’s sources:
mobimoni #MailMyDay