1. www.le.ac.uk/studentdevelopment
Student Development
Writing for the Web
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://www2.le.ac.uk/Members/mjm33
twitter: mjmobbs

2. www.le.ac.uk/studentdevelopment
Session 1: Writing for the web
1. Why the web?
2. What makes a good website?

3. www.le.ac.uk/studentdevelopment
Why the web?
• Quick way to release
latest research
• No publishing cost
• Wide spread
• Create contacts with
similar researchers
• Raise
educational/awareness to
general public
http://en.wikipedia.org/wiki/File:Sna_large.png

4. www.le.ac.uk/studentdevelopment
A word of warning!
• The web is full of poor quality
unsupported research.
• A professional style and
presentation is vital to make your
research stand out.
How is this
achieved?

5. www.le.ac.uk/studentdevelopment
Four Key Elements of web design
Presentation
• Impact
• First view: what is the ‘home’ page
like?
• Official/academic source?
• Clear headings/colour/text?
• Adverts
Structure
• Contents/abstract
• Clear what the site is about
• Level of knowledge required
• Headings/subheadings
• Ease of navigation
Referencing & Illustrations
• Referencing Materials online:
same rules as published work
• Student Development Guide
• Linking references: Hyperlink or
Bibliography
• How are illustrations used: Disturb
flow or thumbnails?
Writing Style
• Long pages are
difficult to read
• Short blocks of text –
Headings/pages
• Style of prose –
target audience
Main Heading
Sub Heading
• text
Sub Heading 2
• text
Main Heading
Sub Heading
Sub Heading 2

6. www.le.ac.uk/studentdevelopment
Four Key Elements of web design
Presentation
• Impact
• First view: what is the ‘home’ page
like?
• Official/academic source?
• Clear headings/colour/text?
• Adverts
Structure
• Contents/abstract
• Clear what the site is about
• Level of knowledge required
• Headings/subheadings
• Ease of navigation
Referencing & Illustrations
• Referencing Materials online:
same rules as published work
• Student Development Guide
• Linking references: Hyperlink or
Bibliography
• How are illustrations used: Disturb
flow or thumbnails?
Writing Style
• Long pages are
difficult to read
• Short blocks of text –
Headings/pages
• Style of prose –
target audience
Main Heading
Sub Heading
• text
Sub Heading 2
• text
Main Heading
Sub Heading
Sub Heading 2