Mateusz Muryjas @ MeasureCamp Bratislava 2019 - I've share some thoughts from my experience with data storytelling, visualization and reporting. In 4 easy steps you can create more useful dashboards with meaningful data - learn more how to do it with Google Data Studio.

1. How to create a perfect dashboard?
Data visualization framework using Google Data Studio.
Mateusz Muryjas Analityczny

2. cognition
the brain does not like to strain

3. Conversion rate increased from
1.2% to 1.8%

4. 1,2%
1,8%
+50%

5. 1,2% - 50,000 PLN
1,8% - 75,000 PLN
25,000 PLN / month

6. there is no one way
to create a perfect dashboard (or report)

7. there is one way
to create a bad dashboard (or report)

8. useless
make it

13. what (the f*ck)
does it mean to me?
to my company?
to my strategy?

17. 4 questions you should ask
while creating your next dashboard

18. Who will use the dashboard?
Focus on strategic or operational metrics, KPI?
Are they familiar with metrics and understand what they mean?
Meet the expectations
Data? Information? Knowledge?
Which metrics to choose and how to present them?

19. What decisions will be taken?
Decisions – in which areas of business? (marketing, sales?)
Conclusions and insights –> effects and prevention
Which datasources to choose?
Which datasources you need to meet the dashboard needs?
Which datasets are most accurate? (if >1 available)

20. 3 different people
more than three key questions
e-commerce
owner
digital marketing
manager
SEM
specialist
one data set (for example Google Analytics)
is presented in at least 3 different types

22. Google Data Studio
interactive dashboards and beautiful reports
simple tool for marketers and digital managers that allows
that inspire smarter business decisions
Why

25. datastudio.google.com
available to any user with a Google account
Google Data Studio

27. Connect
choose and connect
the right datasources
How to create a perfect dashboard?
basic steps while working with Data Studio

29. Connect
choose and connect
the right datasources
How to create a perfect dashboard?
basic steps while working with Data Studio
Visualize
create a dashboard
(start with mockup, then details)

32. Connect
choose and connect
the right datasources
How to create a perfect dashboard?
basic steps while working with Data Studio
Visualize
create a dashboard
(start with mockup, then details)
Share & evaluate
share your dashboard
evaluate, get feedback, track usage

33. http://anlit.cz/GDS-SEO
SEO dashboard - sample
Google Data Studio

38. http://slideshare.net/mmuryjas1
for more sample dashboards, examples and videos
Please visit my SlideShare

39. Final thoughts
1. Know your audience – WHO?
2. Know the expectations – WHAT?
3. Think about decisions – WHY?
4. Get the right data – HOW?
5. First, create the mockup..
6. ..than make a dashboard (report)
7. Share it with right people..
8. ..get feedback, evaluate and track usage

40. Mateusz Muryjas
Analityczny
mateusz@analityczny.it
+48 790 419 244
in: pl.linkedin.com/in/mmuryjas
fb: fb.com/analityczny.IT
Find me on:
sh: slideshare.net/mmuryjas1