VIVA Bahrain - Services Marketing Presentation

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It is a university course presentation (services marketing). We have gathered information through interviews & internet, therefore some information might not be accurate. The slides were designed (within one day) by @MustGraphics, a team of freelance graphics and webdesigners. Note: Ad on slide 18 was made just for personal usage.

Empresariales

Introduction

• Part of the STC Group, launched in March
2010.
• Targets both businesses & individuals.
• Initiatives: VIVA JUSOOR. (flow of Information)

Introduction

• Partnerships: Manchester United, VIVA
Karting Track, Royal Golf Club

Store Locations

• VIVA has around 18 stores located in
different areas in Bahrain

Service Mix

Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming
• Entertainment

Service Mix

Their service mix for individuals consists of:
• Devices
• Mobile Plans
• Broadband Plans
• Roaming Offers a collection of the newest
Smart Phones and Tablets in the
• Entertainment market

Service Mix
VIVA helps to find the most suitable plan
(website)

Market Strategy
• Customers Oriented
• Researched Bahrain Market before entering.
• Great advertisements attracted both individuals and
businesses.
• Attractive promotions.

Promotions & Pricing

VIVA offers great promotions

Promotions & Pricing

VIVA sets the most appropriate pricing method
based on research and data gathering.

Examples:
• Favorite country (upto 90%
discount)
• The Big Offer (Free calls)
•1 BD addon ( 300 sms +
free calls per week on net)

Payment Methods
To make it easier for all types of customers, VIVA created 7
ways of payment
• Quick Pay
• Online Payments
• Payment Over The Phone
• Self-Service Machines
• Direct Debit
• Retail Outlets
• SADAD Machines

Facilities & Interior Designs
• Theme Design + Promotional ads found in every outlets
• Dress Code for Representatives
• Informational screens & Devices exhibition.
• Comfortable furniture

Recruitment & Evaluation Process

• Recruitment Process consists of 7-steps.
• Employees are measured using KPI’s system

E-Services VIVA Website

• The website is not just informative, but interactive as well.

References

• Interview with an employee from VIVA
• VIVA’s website : www.viva.com.bh
• Wikipedia : performance indicators :
http://en.wikipedia.org/wiki/Performance_indicator

1. Product
2. Pricing
3. Place
4. Promotion
5. People
6. Process
7. Physical Environment

VIVA Bahrain - Services Marketing Presentation

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VIVA Bahrain - Services Marketing Presentation

3. Introduction

4. Introduction • Part of the STC Group, launched in March 2010. • Targets both businesses & individuals. • Initiatives: VIVA JUSOOR. (flow of Information)

5. Introduction • Partnerships: Manchester United, VIVA Karting Track, Royal Golf Club

6. Introduction

8. Store Locations • VIVA has around 18 stores located in different areas in Bahrain

10. Service Mix Their service mix for individuals consists of: • Devices • Mobile Plans • Broadband Plans • Roaming • Entertainment

11. Service Mix Their service mix for individuals consists of: • Devices • Mobile Plans • Broadband Plans • Roaming Offers a collection of the newest Smart Phones and Tablets in the • Entertainment market

12. Service Mix Their service mix for individuals consists of: • Devices • Mobile Plans • Broadband Plans • Roaming • Entertainment

13. Service Mix VIVA helps to find the most suitable plan (website)

14. Service Mix Their service mix for individuals consists of: • Devices • Mobile Plans • Broadband Plans • Roaming • Entertainment

15. Service Mix Their service mix for individuals consists of: • Devices • Mobile Plans • Broadband Plans • Roaming • Entertainment

16. Service Mix Their service mix for individuals consists of: • Devices • Mobile Plans • Broadband Plans • Roaming • Entertainment

17.

18. Market Strategy • Customers Oriented • Researched Bahrain Market before entering. • Great advertisements attracted both individuals and businesses. • Attractive promotions.

19.

20. Promotions & Pricing VIVA offers great promotions

21. Promotions & Pricing VIVA sets the most appropriate pricing method based on research and data gathering. Examples: • Favorite country (upto 90% discount) • The Big Offer (Free calls) •1 BD addon ( 300 sms + free calls per week on net)

22.

23. Payment Methods To make it easier for all types of customers, VIVA created 7 ways of payment • Quick Pay • Online Payments • Payment Over The Phone • Self-Service Machines • Direct Debit • Retail Outlets • SADAD Machines

24.

25. Facilities & Interior Designs • Theme Design + Promotional ads found in every outlets • Dress Code for Representatives • Informational screens & Devices exhibition. • Comfortable furniture

26.

27. Recruitment & Evaluation Process • Recruitment Process consists of 7-steps. • Employees are measured using KPI’s system

28.

29. E-Services VIVA Website • The website is not just informative, but interactive as well.

30.

31. References • Interview with an employee from VIVA • VIVA’s website : www.viva.com.bh • Wikipedia : performance indicators : http://en.wikipedia.org/wiki/Performance_indicator

32. 1. Product 2. Pricing 3. Place 4. Promotion 5. People 6. Process 7. Physical Environment

VIVA Bahrain - Services Marketing Presentation

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