In the presentation you will go through seo of online shopping store which is in progress and is done on regular basis.7 wings is an ecommerce online shopping website which has good brands under it and is itself a brand name..

1. 7wings-Online Shopping website
7wings is a online
shopping website based
on the platform
SEO(Search Engine
Optimization).

2. 7Wings online shopping Website
7wings is as online shopping website which is made in
interest of public to sell and buy Products. (Particularly clothes)
Men and women both . The brands this website will update and sell
are Blackberry , Adidas , Puma , Reebok , Nike, Van Heusen
, Madame, and 7wings as well.7wings is a brand product itself
which will be selling designer and stylish clothes online . The
website will also have a feature to sell products which can be
second hand accessories in good Condition . The online shopping
Store -7wings is secure as the mode of payment will be properly
taken care of . The company will use a gateway payment system to
ensure secure transactions.7wings store will be online by the end of
March 30 and will be available to Indian customers during the
starting period of sales . The web store will be in international
market by the end of this year so to make sure that sale is proper.

3. The 7wings is new to the web world and has
already made the market on Google , Bing and yahoo . The
best and favorites companies on Internet World. The price
of the product will be kept in ranges starting from 500 and
above and will go up to 50000 as per the requirement of
customers . The new online web store has kept a new
feature to submit a query on the product the customers
need . The ecommerce shopping website is made in
competition of Jabong and myntra which are among good
web stores..The shipping will be kept free which is of
another advantage for customers to buy the product from
this webstore .

4. SEO Process

5. The project is made by the team of students
from SSD Girls college and SEO is being done by the team
from same college under guidance of developers and SEO
Trainer . The project will be run on the Linux server which is
the most secure service on Internet specially when it comes to
online shopping. The first 50 buyers will be given some
additional features . Every customer will have his/her own
Cart where they can add products to buy and a different cart
to sell the products they have used on lesser price.

6. SEO techniques -
SEO gives you little knowledge of what developers need to do
develop, how to develop and how to sell website or software they have
made . SEO is a unique process , which is divided into parts like White-hat
SEO and Black-hat SEO . White-hat SEO gives you life time quality useful
traffic good visitors .
• -> White Hat SEO/Ethical SEO - In search engine optimization (SEO)
terminology, White Hat SEO refers to the usage of SEO
strategies, techniques and tactics that focus on a human audience
opposed to search engines and completely follows (Search Engine) rules
and policies. White Hat SEO is more frequently used by those who intend
to make a long-term investment on their Web site. Also called Ethical
SEO.
• -> Black Hat SEO/Unethical SEO/Spamdexing - In search engine
optimization SEO terminology, Black Hat SEO refers to the use of
aggressive SEO strategies, techniques and tactics that focus only on search
engines and not a human audience, and usually does not obey search
engines rules. Some examples of Black Hat SEO techniques include
keyword stuffing, invisible text and dorway pages.

7. WORKING OF SEARCH ENGINE
A web search engine is software code that is designed
to search for information on the WWW(World Wide Web).
The search results are generally presented in a line of results
often referred to as Search Engine Result Pages (SERP's). The
information may be a specialist in web
pages, images, information and other types of files. Some
search engines also mine available in databases or open
directories. Unlike web directories, which are maintained only
by human editors, search engines also maintain real-time
information by running an algorithm on a web crawler.
A search engine operates in the following order:
• Web crawling
• Indexing
• Searching

8. Working of a Search Engine

9. What a search test can do, and what it can't
A search engine can index pages and text which others have
placed on the internet, just like a big index at the back of a book.
Search engines can:
Provide information and lead to pages that assist with the
above goals Confirm "who's reported to have said what" according
to sources (useful for neutral citing) Often provide full cited copies
of source documents Confirm roughly how popularly referenced an
expression is.
Note, however, that Google searches may report vastly more hits
than actually exist, especially for exact quoted expressions.
Search more specifically within certain websites, or for
combined and alternative phrases (or excluding certain words and
phrases that would otherwise confuse the results).

10. Keywords - Keywords are the most important SEO element
for every search engine, they are what search strings are
matched against. Choosing the right keywords to optimize
for is thus the first and most crucial step to a successful SEO
campaign.
keywords are be of two types :
-> Short-tail keywords
-> Long-tail keywords
1. Long-tail keywords - “A long tail keyword is a
combination of 3-6 words that are specific and relevant to
the products you sell. In simple terms, any generic keyword
that has product features, Model number, SKU no. price
range, etc. can be taken as a long tail keyword.”
Targeting long tail keyword is one of the mantras to
increase search traffic and improve conversion rate .

12. Our blogs that we write about our website
7wings(online shopping website). Display on
internet. As like following.--

14. We submit blogs regarding our
website i.e. 7wings on following websites
, these websites have a very good Page rank
on Google so that’s why to make socialize our
website , we do this . These website are –
1. Stumbleupon – Social bookmarking site(P.R. 8)
2. Squiddo- Social bookmarking site(P.R. 8)
3. Alplist- Social bookmarking site.
4. Akonter- Social bookmarking site.