managing social media

MNREM Broadband for Business
Webinar Series
Minnesota Renewable Energy Marketplace
As part of the Minnesota Rural Intelligent
Communities (MIRC) Project

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

This webinar series is sponsored by MIRC – Minnesota Intelligent
Rural Communities in partnership with the MNREM - Minnesota
Renewable Marketplace and the Blandin Foundation. MNREM is
a project partner in the Minnesota Intelligent Rural Communities
initiative. MIRC is a coalition of 19 statewide partners and 11
demonstration communities funded in large part through an
American Recovery and Reinvestment Act grant. The work of the
coalition focuses on bringing the full promise of broadband
technologies to rural Minnesota communities, businesses and
people. Blandin Foundation serves as the project administrator.
More about MIRC is available www.blandinfoundation.org


Managing Social Media Tools:
Only as good as your last tweet
Ann Treacy
broadband.mnrem.com


Agenda
• Understanding Interactions (Edges)
• Create a Calendar & Plan
• Using the Tools
• Hootsuite
• Building a Balance
• Common Sense


Social Media is social –
interaction is good, popularity is
good.
You decide which you want.


Lifespan of Info
• Facebook Post – 3 hours
• Twitter – 2 hours
• LinkedIn – a week
• Google+ – unknown

• Exception - events


When to post?
• Optimal time of the day to get ReTweets is
5:00PM
• Content posted later in the day gets more likes
and shares.
• Peak posting time for likes and share is 8:00PM
• Peak share time is 6:00PM
• Saturday and Sunday have the like percentage
• 33% of Facebook postings are mobile
BUT….
http://www.inboundmarketingagents.com

How often should you post?
• Facebook Post – 1-2 times a day
• Twitter – 5-10 times a day
• LinkedIn – weekly
• Google+ – 5 times a day BUT….


Value is in quality, not quantity!


What is Edgerank?
• Affinity: built by repeat
interactions with a
Brand's Edges.
• Weight: comments have
a higher value than
Likes.
• Time Decay: the older it
is the less valuable it is. http://whatisedgerank.com


Create a Calendar


Create a Plan
• Use the blog as the Tweet
base for content
• Amplify via Social
Media LI Blog FB

• Tools are available
G+


Use the Tools


WordPress.com
• Setup Publicize
Settings
• Use #hashtag to
catalog post
• WordPress.org?
– http://leenk.me


Facebook Scheduler


Twitter Apps


HootSuite
Manage all of your social networks


Setup Social Networks


The Dashboard Social Media Channels

Place
To
Interact


Queuing a Post


Other
features…


Hootsuite
Pros Cons
• Easy to do in advance • Doesn’t score as well with
• Easy to manage multiple Edgerank
personalities • Queued posts can be
• Easy to analyze wrong!
• Easy to share • Not there for immediate
responsibilities interaction


Build a Balance
• Schedule some posts (based on blog articles
for example)
• Be spontaneous – serendipity works!
• Share, Retweet, Repost, Pin
• Reply and post on other walls
• Do what works for you!! Scheduled
Spontaneous


Tips
• Recognize that each media is different
• Consistency throughout is good; verbatim
messages isn’t
• Track success – to replicate and focus
• Go mobile – Tweet from the DMV


QUESTIONS?
If you have an interest in further training on in your
area, please let us know.
Session will be posted online:
http://www.mnrem.com/blog/


managing social media

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