2. Activity!
Draw a picture of a scientist and describe the image.
Is your scientist wearing a white coat? Yes No. Describe.
Is your scientist inside or outside? Describe the location and
background.
Is your scientist wearing an eye glass? Yes No
What is the gender?
What ethnicity, background, country your scientist is from?
What kind of research does this scientists do?
Describe hair style, outfit, etc. the scientist is wearing.
26. Timothy Geithner Robert Gates Eric Holder
Department of Department of Department of
Treasury Defense Justice
Ken Salazar Tom Vilsack Hilda Solis
Department of Department of Department of
the Interior Agriculture Labor
Shaun Donovan Ray LaHood Steven Chu
Department of Department of Department of
Housing and Urban Transportation Energy
Development
Arne Duncan Janet Napolitano Janet Napolitano
Department of Department of Department of
Education Homeland Security Homeland Security
30. Which current justice said the following:
"In a big family, the first child is kind of like the first pancake. If
it's not perfect, that's okay, there are a lot more coming along?”
Chief Justice Sonia Sotomayor
John Roberts
Samuel Alito
31. Which current Justice…
1. Sonia Sotomayor
2. Antonin Scalia
3. Ruth Bader Ginsburg
4. Antony Kennedy
32. The trouble…is that we have taken our
democracy for granted; we have
thought and acted as if our forefathers
had founded it once and for all. We
have forgotten that it has to be
enacted anew in every generation.
John Dewey
35. Race and Gender is important
for your selection of
presidential election.
1. Yes
2. No
3. It depends
36. This engraved depiction of New Jersey women voting around
1800 was created by noted illustrator Howard Pyle in 1880 to
make women aware of the earlier voting rights they had lost.
37.
38.
39. Which country reserves quarter of
parliamentary seats reserved for
women?
1. Afghanistan
2. China
3. Cuba
4. India
5. Spain
6. Turkey
40. DID YOU KNOW? A quarter of all Afgani parliamentary
seats are reserved for women
http://www.associatedcontent.com/article/2413492/w
omen_parliamentarians_of_afghanistanseats.html
41. Deconstructing an Ad:
Pepsi Commercial -Shakira
http://www.youtube.com/watch?v=HqK7fOA56bc&sear
ch=pepsi%20shakira
Please watch, identify and respond
what this ad intends to sell.
a) Pepsi b) God c) Beauty d) Youth e) all
who is their target audience?
a) you b) hispanic c) global d) young people
42. What are they selling
1. Youth
2. Beauty
3. Pepsi
4. God
5. All
50. Oh I come from a land, from a faraway place
Where the caravan camels roam
Where it's flat and immense
And the heat is intense
It's barbaric, but hey, it's home
{ Original first verse (1992-93):
Oh I come from a land, from a faraway place
Where the caravan camels roam
Where they cut off your ear
If they don't like your face It's barbaric, but hey, it's home }
51. A democratic civilization will save
itself only if it makes the language
of the image into a stimulus for
critical reflection, not an invitation
to hypnosis.
Umberto Eco (l979)
54. Teacher’s Role
Education must begin with the
solution of the teacher-student
contradiction, by reconciling the poles
of the contradiction so that both are
simultaneously teachers and students.
Paulo Freire
67. How do you rate this presentation?
1. A
2. B
3. C
68. Multiple Literacies:
Academic Literacy
Campus literacy
Information literacy
Technology Literacy
Media Literacy
William Paterson University 68 8/22/2010
69. Vocabulary Average for 14-Year-Old
Number of Vocabulary
30,000
25,000
25,000
Vocabulary average of a 14-year-old
20,000
15,000 dropped from
10,000
Vocabulary
10,000
25,000 words in 1950s to only
5,000
Rate
0 10,000 words in 1999.
1950 1999
Vocabulary 25,000 10,000
Rate
Year
“Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25
8/22/2010 William Paterson University 69
73. Number of Vocabulary Vocabulary Average for 14-Year-Old
30,000
25,000
Vocabulary average of a 14-year-old
25,000
20,000
15,000 dropped from
10,000
Vocabulary
25,000 words in 1950s to only
10,000
Rate
5,000
0 10,000 words in 1999.
1950 1999
Vocabulary 25,000 10,000
Rate
Year
“Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25
8/22/2010 William Paterson University 73
74. It is no longer enough to simply read and write. Students
must also become literate in the understanding of
visual images. Our children must learn how to spot a
stereotype, isolate a social cliché and distinguish facts
from propaganda, analysis from banter, important
news from coverage.
Ernest Boyer
William Paterson University 74 8/22/2010
75. Media Education is both essential to the
exercising of our democratic rights
and a necessary safeguard against the
worst excesses of media manipulation
for political purposes.
Len Masterman
William Paterson University 75 8/22/2010
76. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd
waht I was rdanieg. The phaonmneal pweor of the hmuan
mnid Aoccdrnig to a rscheearch at Cmabrigde
Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a
wrod are, the olny iprmoatnt tihng is taht the frist and lsat
ltteer be in the rghit pclae.
The rset can be a taotl mses and you can sitll raed it
wouthit a porbelm. Tihs is bcuseae the huamn mnid deos
not raed ervey lteter by istlef, but the wrod as a wlohe.
Amzanig huh? yaeh and I awlyas thought slpeling was
ipmorantt.
William Paterson University 76 8/22/2010
79. Media Literacy Quiz
from
http://www.griid.org/pdfs/medialit-exercise-
01.pdf
http://www.griid.org/pdfs/medialit-exercise-
04.pdf
William Paterson University 79 8/22/2010
83. AYT? Are you there?
SUP? What's up?
Notin U? Nothing how about you?
G/G Gotto go
POS Parent over shoulder
William Paterson University 83 8/22/2010
84. Main Questions
• Who produces it? Originator, creator, or
author
• Who are the stories intended for? Target
Audience
• What is missing?
• Whose point of view is being presented?
William Paterson University 84 8/22/2010
86. Mickey Mouse
Monopoly
http://www.mediaed.org/videos/Comme
rcialismPoliticsAndMedia/MickeyMouse
Monopoly
William Paterson University 86 8/22/2010
87. Yeh- Shen: A Cinderella
Story From China
William Paterson University 87 8/22/2010
88. Construction of
Meaning
Context/ Sign
place
Time/ era
Meaning
Experience Construction
William Paterson University 88 8/22/2010
89. The discipline studying everything
which can be used in order to lie, ….
Semiotics is concerned with
everything that can be taken as a
sign. A sign is everything which can
be taken as significantly substituting
for something else.
Umberto Eco
William Paterson University 89 8/22/2010
90. Statistics
In political Washington, Statistics are weapons of
war. That’s why they get manipulated, massaged, and
twisted until any connection to reality is strictly
coincidental.
Peter Carlson
William Paterson University 90 8/22/2010
91. The Truth
but not the Whole
Truth
8/22/2010 William Paterson University 91
92. 100
90
80
70
60 East
50 West 100
40 North 80
60
East
30 40
West
North
20 20
0
10 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
William Paterson University 92 8/22/2010
94. V for Victory
Winston Churchill
gives the victory sign
at a political rally,
Liverpool, 1951
William Paterson University 94 8/22/2010
95. The "V" for victory that Winston Churchill used (with
the palm facing outward, same as the American sign
for "peace"), when the palm is reversed, it means
something else...
If a person used two fingers to order two beers in a
British pub.. it has insulting connotations…
William Paterson University 95 8/22/2010
96. #2
the two fingers in a 1st grade math class may
refer to the number "two"
William Paterson University 96 8/22/2010
97. OK (okay) vs. 0K (zero
kilobyte)
William Paterson University 97 8/22/2010
98. This sign might mean
"OK" in the United States
"money" in Japan
"sex" in Mexico
"homosexual" in Ethiopia
an obscenity in Brazil
“Zero” in Southern France
William Paterson University 98 8/22/2010
99. James Mangan, 1981
Learning through pictures
Yogi Bear
Tsimshian Bear
William Paterson University 99 8/22/2010
100. Marguerite de Valois
Queen Margot
1553-1615
William Paterson University 100 8/22/2010
101. Advantages of
semioticsmessage into its
Allows us to break down a
component parts and examine them separately and
in relationship to one another.
Allows us to look for patterns across different
forms of communication.
Helps us understand how our cultural and social
conventions relate to the communication we create
and consume.
Helps us get beyond “the obvious,” which may not
be all that obvious after all.
William Paterson University 101 8/22/2010
102. com•mu•ta•tion
Pronunciation: (kom"yu-tA'shun),
1. the act of substituting one thing for another;
substitution; exchange.
2. the substitution of one kind of payment for
another.
3. Also called commuta'tion test". Ling.the
technique, esp. in phonological analysis, of
substituting one linguistic item for another while
keeping the surrounding elements constant, used
as a means of determining the constituent units in
a sequence and their contrasts with other units.
William Paterson University 102 8/22/2010