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Research and
 Technology
 Melda N. Yildiz, Ed.D.
  myildiz@kean.edu
Activity!
Draw a picture of a scientist and describe the image.
   Is your scientist wearing a white coat? Yes No. Describe.
   Is your scientist inside or outside? Describe the location and
   background.
   Is your scientist wearing an eye glass? Yes No
   What is the gender?
   What ethnicity, background, country your scientist is from?
   What kind of research does this scientists do?
   Describe hair style, outfit, etc. the scientist is wearing.
American (3)

Malaysia (2)

Italian (2)

English

Chinese

German

Scotish

Indian

Japanese

Persian
Scientists

http://voicethread.com/?#q+scientist.b212058



http://voicethread.com/?#q+scientist.b688670.i3640832

http://voicethread.com/?#q+scientist.b896440
欢迎 Welcome! Hoşgeldiniz! Bienvenido!

             I am a Scientist

          Melda N. Yildiz, Ed.D.

           myildiz@kean.edu

        http://mny.wikispaces.com
http://ws150-
51.wikispaces.com/file/view/scientist+picture.bmp
Source: http://xkcd.com/256
Greenland
0.8 vs. Africa
11.2
Is it?
1.   A- Front

2. B- Back

3. C- Side

4. D-Window

5. E- Middle
http://tea
cher.scho
 lastic.co
m/ROSA/i
nterview.
   htm
Timothy Geithner    Robert Gates        Eric Holder




Department of       Department of       Department of
Treasury            Defense             Justice

Ken Salazar         Tom Vilsack         Hilda Solis




Department of       Department of       Department of
the Interior        Agriculture         Labor

Shaun Donovan       Ray LaHood          Steven Chu




Department of       Department of       Department of
Housing and Urban   Transportation      Energy
Development

Arne Duncan         Janet Napolitano    Janet Napolitano




Department of       Department of       Department of
Education           Homeland Security   Homeland Security
John Roberts




               Sonia
               Sotomayor




Samuel Alito
Which current justice said the following:

"In a big family, the first child is kind of like the first pancake. If
it's not perfect, that's okay, there are a lot more coming along?”




Chief Justice                  Sonia Sotomayor
John Roberts




                Samuel Alito
Which current Justice…
 1.   Sonia Sotomayor

 2. Antonin Scalia

 3. Ruth Bader Ginsburg

 4. Antony Kennedy
The trouble…is that we have taken our
    democracy for granted; we have
thought and acted as if our forefathers
  had founded it once and for all. We
    have forgotten that it has to be
   enacted anew in every generation.

John Dewey
Election Systems across
  Cultures throughout
        History
Race and Gender is important
     for your selection of
     presidential election.
   1. Yes

   2. No

   3. It depends
This engraved depiction of New Jersey women voting around
1800 was created by noted illustrator Howard Pyle in 1880 to
make women aware of the earlier voting rights they had lost.
Which country reserves quarter of
      parliamentary seats reserved for
                 women?
1.   Afghanistan

2. China

3. Cuba

4. India

5. Spain

6. Turkey
DID YOU KNOW? A quarter of all Afgani parliamentary
seats are reserved for women



http://www.associatedcontent.com/article/2413492/w
omen_parliamentarians_of_afghanistanseats.html
Deconstructing an Ad:
Pepsi Commercial -Shakira
   http://www.youtube.com/watch?v=HqK7fOA56bc&sear
   ch=pepsi%20shakira
   Please watch, identify and respond
what this ad intends to sell.
   a) Pepsi b) God c) Beauty d) Youth e) all


who is their target audience?
   a) you b) hispanic c) global d) young people
What are they selling
1.   Youth

2. Beauty

3. Pepsi

4. God

5. All
What do they have
in common?
Paula Abdul
Selma Hayek
Casey Kasem
Spencer Abraham
Ralph Nader
Christa McAuliffe
Spencer Abraham
Ralph Nader
Doug Flutie
They are Arab-Americans
http://www.aaiusa.org/famous_arab_americans.htm

http://www.aaiusa.org/PDF/Cas.Broch.(AAIF-V).pdf




Test your knowledge- http://www.aaiusa.org/resources/421/test-your-
    knowledge
Oh I come from a land, from a faraway place
Where the caravan camels roam
Where it's flat and immense
And the heat is intense
It's barbaric, but hey, it's home
{ Original first verse (1992-93):
Oh I come from a land, from a faraway place
Where the caravan camels roam
Where they cut off your ear
If they don't like your face It's barbaric, but hey, it's home }
A democratic civilization will save
  itself only if it makes the language
  of the image into a stimulus for
  critical reflection, not an invitation
  to hypnosis.
                    Umberto Eco (l979)
Social Software
Teacher’s Role
Education must begin with the
solution of the teacher-student
contradiction, by reconciling the poles
of the contradiction so that both are
simultaneously teachers and students.
                       Paulo Freire
Multiple identities
The presentation was beneficial to my
understanding of the Millennials and their needs.


1.   True

2.   False

3.   Abstain
TURKEY the country
NOT the bird

 Asenaand Melda YILDIZ
    January 20, 2005
Turkey




Melda N. Yildiz   58            8/22/2010
Go
                       map




Melda N. Yildiz   59    8/22/2010
Go
    map




Melda N. Yildiz   60   8/22/2010
Melda N. Yildiz   61   8/22/2010
Melda N. Yildiz   62   8/22/2010
Melda N. Yildiz   63   8/22/2010
Melda N. Yildiz   64   8/22/2010
Almost same
      size as Texas




Melda N. Yildiz       65   8/22/2010
=33 New
                        Jersey
Melda N. Yildiz   66         8/22/2010
How do you rate this presentation?




1. A
2. B
3. C
Multiple Literacies:
                              Academic Literacy
       Campus literacy

       Information literacy

       Technology Literacy

       Media Literacy




William Paterson University            68            8/22/2010
Vocabulary Average for 14-Year-Old
Number of Vocabulary

                          30,000
                                    25,000
                          25,000
                       Vocabulary average of a 14-year-old
                        20,000
                        15,000     dropped from
                                       10,000
                                                Vocabulary
                        10,000
                          25,000 words in 1950s to only
                         5,000
                                                Rate

                             0 10,000 words in 1999.
                                1950    1999
                       Vocabulary   25,000           10,000
                       Rate
                                             Year


                         “Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25


                        8/22/2010   William Paterson University          69
William Paterson University   70   8/22/2010
William Paterson University   71   8/22/2010
William Paterson University   72   8/22/2010
Number of Vocabulary      Vocabulary Average for 14-Year-Old

                          30,000
                                     25,000
                        Vocabulary average of a 14-year-old
                         25,000
                         20,000
                         15,000      dropped from
                                         10,000
                                                  Vocabulary
                             25,000 words in 1950s to only
                         10,000
                                                  Rate
                          5,000
                              0  10,000 words in 1999.
                                     1950               1999
                       Vocabulary    25,000            10,000
                       Rate
                                               Year

                          “Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25


                         8/22/2010    William Paterson University         73
It is no longer enough to simply read and write. Students
        must also become literate in the understanding of
        visual images. Our children must learn how to spot a
        stereotype, isolate a social cliché and distinguish facts
        from propaganda, analysis from banter, important
        news from coverage.

                                         Ernest Boyer




William Paterson University       74                            8/22/2010
Media Education is both essential to the
       exercising of our democratic rights
       and a necessary safeguard against the
       worst excesses of media manipulation
       for political purposes.
                                   Len Masterman


William Paterson University   75               8/22/2010
 I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd
  waht I was rdanieg. The phaonmneal pweor of the hmuan
  mnid Aoccdrnig to a rscheearch at Cmabrigde
  Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a
  wrod are, the olny iprmoatnt tihng is taht the frist and lsat
  ltteer be in the rghit pclae.
 The rset can be a taotl mses and you can sitll raed it
  wouthit a porbelm. Tihs is bcuseae the huamn mnid deos
  not raed ervey lteter by istlef, but the wrod as a wlohe.
  Amzanig huh? yaeh and I awlyas thought slpeling was
  ipmorantt.




William Paterson University     76                          8/22/2010
William Paterson University   77   8/22/2010
William Paterson University   78   8/22/2010
Media Literacy Quiz
                       from
     http://www.griid.org/pdfs/medialit-exercise-
      01.pdf
     http://www.griid.org/pdfs/medialit-exercise-
      04.pdf




William Paterson University   79                     8/22/2010
William Paterson University   80   8/22/2010
William Paterson University   81   8/22/2010
William Paterson University   82   8/22/2010
 AYT?                        Are you there?

       SUP?                        What's up?

       Notin U?                    Nothing how about you?

       G/G                         Gotto go

       POS                         Parent over shoulder




William Paterson University   83                              8/22/2010
Main Questions
       • Who produces it? Originator, creator, or
         author
       • Who are the stories intended for? Target
         Audience
       • What is missing?
       • Whose point of view is being presented?



William Paterson University         84         8/22/2010
Circle of Life




William Paterson University         85         8/22/2010
Mickey Mouse
                               Monopoly
     http://www.mediaed.org/videos/Comme
      rcialismPoliticsAndMedia/MickeyMouse
      Monopoly




William Paterson University        86        8/22/2010
Yeh- Shen: A Cinderella
                                Story From China




William Paterson University    87                   8/22/2010
Construction of
                            Meaning
  Context/                    Sign
  place
                               Time/ era

                                        Meaning
         Experience                    Construction


William Paterson University      88                   8/22/2010
The discipline studying everything
      which can be used in order to lie, ….
      Semiotics is concerned with
      everything that can be taken as a
      sign. A sign is everything which can
      be taken as significantly substituting
      for something else.
                             Umberto Eco

William Paterson University   89          8/22/2010
Statistics
       In political Washington, Statistics are weapons of
        war. That’s why they get manipulated, massaged, and
        twisted until any connection to reality is strictly
        coincidental.

      Peter Carlson




William Paterson University       90                     8/22/2010
The Truth
but not the Whole
      Truth




 8/22/2010   William Paterson University   91
100
      90
      80
      70
      60                                     East
      50                                     West    100
      40                                     North    80
                                                      60
                                                                                                   East
      30                                              40
                                                                                                   West
                                                                                                   North
      20                                              20
                                                       0
      10                                                   1st Qtr   2nd Qtr   3rd Qtr   4th Qtr
       0
           1st Qtr 2nd Qtr 3rd Qtr 4th Qtr



William Paterson University                                 92                                      8/22/2010
The V Sign




William Paterson University       93       8/22/2010
V for Victory



                                         Winston Churchill
                                         gives the victory sign
                                         at a political rally,
                                         Liverpool, 1951


William Paterson University         94                            8/22/2010
The "V" for victory that Winston Churchill used (with
             the palm facing outward, same as the American sign
             for "peace"), when the palm is reversed, it means
             something else...
             If a person used two fingers to order two beers in a
             British pub.. it has insulting connotations…

William Paterson University          95                          8/22/2010
#2
             the two fingers in a 1st grade math class may
             refer to the number "two"




William Paterson University          96                      8/22/2010
OK (okay) vs. 0K (zero
                 kilobyte)




William Paterson University   97    8/22/2010
This sign might mean
       "OK" in the United States

       "money" in Japan

       "sex" in Mexico

       "homosexual" in Ethiopia

       an obscenity in Brazil

       “Zero” in Southern France



William Paterson University      98   8/22/2010
James Mangan, 1981
                              Learning through pictures




    Yogi Bear




                                                          Tsimshian Bear


William Paterson University               99                          8/22/2010
Marguerite de Valois
                                Queen Margot
                                   1553-1615




William Paterson University              100         8/22/2010
Advantages of
           semioticsmessage into its
 Allows us to break down a
      component parts and examine them separately and
      in relationship to one another.
 Allows us to look for patterns across different
  forms of communication.
 Helps us understand how our cultural and social
  conventions relate to the communication we create
  and consume.
 Helps us get beyond “the obvious,” which may not
  be all that obvious after all.

William Paterson University   101                   8/22/2010
com•mu•ta•tion
 
       Pronunciation: (kom"yu-tA'shun),
  1. the act of substituting one thing for another;
   substitution; exchange.
   2. the substitution of one kind of payment for
   another.
   3. Also called commuta'tion test". Ling.the
   technique, esp. in phonological analysis, of
   substituting one linguistic item for another while
   keeping the surrounding elements constant, used
   as a means of determining the constituent units in
   a sequence and their contrasts with other units.

William Paterson University   102                8/22/2010
Corporate Flag
William Paterson University   104   8/22/2010
William Paterson University   105   8/22/2010
William Paterson University   106   8/22/2010
William Paterson University   107   8/22/2010

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Research and Technology Scientist Drawing Activity

  • 1. Research and Technology Melda N. Yildiz, Ed.D. myildiz@kean.edu
  • 2. Activity! Draw a picture of a scientist and describe the image. Is your scientist wearing a white coat? Yes No. Describe. Is your scientist inside or outside? Describe the location and background. Is your scientist wearing an eye glass? Yes No What is the gender? What ethnicity, background, country your scientist is from? What kind of research does this scientists do? Describe hair style, outfit, etc. the scientist is wearing.
  • 3.
  • 4. American (3) Malaysia (2) Italian (2) English Chinese German Scotish Indian Japanese Persian
  • 6. 欢迎 Welcome! Hoşgeldiniz! Bienvenido! I am a Scientist Melda N. Yildiz, Ed.D. myildiz@kean.edu http://mny.wikispaces.com
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Is it? 1. A- Front 2. B- Back 3. C- Side 4. D-Window 5. E- Middle
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26. Timothy Geithner Robert Gates Eric Holder Department of Department of Department of Treasury Defense Justice Ken Salazar Tom Vilsack Hilda Solis Department of Department of Department of the Interior Agriculture Labor Shaun Donovan Ray LaHood Steven Chu Department of Department of Department of Housing and Urban Transportation Energy Development Arne Duncan Janet Napolitano Janet Napolitano Department of Department of Department of Education Homeland Security Homeland Security
  • 27.
  • 28.
  • 29. John Roberts Sonia Sotomayor Samuel Alito
  • 30. Which current justice said the following: "In a big family, the first child is kind of like the first pancake. If it's not perfect, that's okay, there are a lot more coming along?” Chief Justice Sonia Sotomayor John Roberts Samuel Alito
  • 31. Which current Justice… 1. Sonia Sotomayor 2. Antonin Scalia 3. Ruth Bader Ginsburg 4. Antony Kennedy
  • 32. The trouble…is that we have taken our democracy for granted; we have thought and acted as if our forefathers had founded it once and for all. We have forgotten that it has to be enacted anew in every generation. John Dewey
  • 33. Election Systems across Cultures throughout History
  • 34.
  • 35. Race and Gender is important for your selection of presidential election. 1. Yes 2. No 3. It depends
  • 36. This engraved depiction of New Jersey women voting around 1800 was created by noted illustrator Howard Pyle in 1880 to make women aware of the earlier voting rights they had lost.
  • 37.
  • 38.
  • 39. Which country reserves quarter of parliamentary seats reserved for women? 1. Afghanistan 2. China 3. Cuba 4. India 5. Spain 6. Turkey
  • 40. DID YOU KNOW? A quarter of all Afgani parliamentary seats are reserved for women http://www.associatedcontent.com/article/2413492/w omen_parliamentarians_of_afghanistanseats.html
  • 41. Deconstructing an Ad: Pepsi Commercial -Shakira http://www.youtube.com/watch?v=HqK7fOA56bc&sear ch=pepsi%20shakira Please watch, identify and respond what this ad intends to sell. a) Pepsi b) God c) Beauty d) Youth e) all who is their target audience? a) you b) hispanic c) global d) young people
  • 42. What are they selling 1. Youth 2. Beauty 3. Pepsi 4. God 5. All
  • 43.
  • 44.
  • 45.
  • 46. What do they have in common?
  • 47.
  • 48. Paula Abdul Selma Hayek Casey Kasem Spencer Abraham Ralph Nader Christa McAuliffe Spencer Abraham Ralph Nader Doug Flutie
  • 50. Oh I come from a land, from a faraway place Where the caravan camels roam Where it's flat and immense And the heat is intense It's barbaric, but hey, it's home { Original first verse (1992-93): Oh I come from a land, from a faraway place Where the caravan camels roam Where they cut off your ear If they don't like your face It's barbaric, but hey, it's home }
  • 51. A democratic civilization will save itself only if it makes the language of the image into a stimulus for critical reflection, not an invitation to hypnosis. Umberto Eco (l979)
  • 53.
  • 54. Teacher’s Role Education must begin with the solution of the teacher-student contradiction, by reconciling the poles of the contradiction so that both are simultaneously teachers and students. Paulo Freire
  • 56. The presentation was beneficial to my understanding of the Millennials and their needs. 1. True 2. False 3. Abstain
  • 57. TURKEY the country NOT the bird Asenaand Melda YILDIZ January 20, 2005
  • 58. Turkey Melda N. Yildiz 58 8/22/2010
  • 59. Go map Melda N. Yildiz 59 8/22/2010
  • 60. Go map Melda N. Yildiz 60 8/22/2010
  • 61. Melda N. Yildiz 61 8/22/2010
  • 62. Melda N. Yildiz 62 8/22/2010
  • 63. Melda N. Yildiz 63 8/22/2010
  • 64. Melda N. Yildiz 64 8/22/2010
  • 65. Almost same size as Texas Melda N. Yildiz 65 8/22/2010
  • 66. =33 New Jersey Melda N. Yildiz 66 8/22/2010
  • 67. How do you rate this presentation? 1. A 2. B 3. C
  • 68. Multiple Literacies: Academic Literacy  Campus literacy  Information literacy  Technology Literacy  Media Literacy William Paterson University 68 8/22/2010
  • 69. Vocabulary Average for 14-Year-Old Number of Vocabulary 30,000 25,000 25,000 Vocabulary average of a 14-year-old 20,000 15,000 dropped from 10,000 Vocabulary 10,000 25,000 words in 1950s to only 5,000 Rate 0 10,000 words in 1999. 1950 1999 Vocabulary 25,000 10,000 Rate Year “Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25 8/22/2010 William Paterson University 69
  • 73. Number of Vocabulary Vocabulary Average for 14-Year-Old 30,000 25,000 Vocabulary average of a 14-year-old 25,000 20,000 15,000 dropped from 10,000 Vocabulary 25,000 words in 1950s to only 10,000 Rate 5,000 0 10,000 words in 1999. 1950 1999 Vocabulary 25,000 10,000 Rate Year “Numbers.” Time Magazine 155, no 6 (Feb 14, 2000); 25 8/22/2010 William Paterson University 73
  • 74. It is no longer enough to simply read and write. Students must also become literate in the understanding of visual images. Our children must learn how to spot a stereotype, isolate a social cliché and distinguish facts from propaganda, analysis from banter, important news from coverage. Ernest Boyer William Paterson University 74 8/22/2010
  • 75. Media Education is both essential to the exercising of our democratic rights and a necessary safeguard against the worst excesses of media manipulation for political purposes. Len Masterman William Paterson University 75 8/22/2010
  • 76.  I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae.  The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas thought slpeling was ipmorantt. William Paterson University 76 8/22/2010
  • 79. Media Literacy Quiz from  http://www.griid.org/pdfs/medialit-exercise- 01.pdf  http://www.griid.org/pdfs/medialit-exercise- 04.pdf William Paterson University 79 8/22/2010
  • 83.  AYT?  Are you there?  SUP?  What's up?  Notin U?  Nothing how about you?  G/G  Gotto go  POS  Parent over shoulder William Paterson University 83 8/22/2010
  • 84. Main Questions • Who produces it? Originator, creator, or author • Who are the stories intended for? Target Audience • What is missing? • Whose point of view is being presented? William Paterson University 84 8/22/2010
  • 85. Circle of Life William Paterson University 85 8/22/2010
  • 86. Mickey Mouse Monopoly  http://www.mediaed.org/videos/Comme rcialismPoliticsAndMedia/MickeyMouse Monopoly William Paterson University 86 8/22/2010
  • 87. Yeh- Shen: A Cinderella Story From China William Paterson University 87 8/22/2010
  • 88. Construction of Meaning Context/ Sign place Time/ era Meaning Experience Construction William Paterson University 88 8/22/2010
  • 89. The discipline studying everything which can be used in order to lie, …. Semiotics is concerned with everything that can be taken as a sign. A sign is everything which can be taken as significantly substituting for something else. Umberto Eco William Paterson University 89 8/22/2010
  • 90. Statistics  In political Washington, Statistics are weapons of war. That’s why they get manipulated, massaged, and twisted until any connection to reality is strictly coincidental. Peter Carlson William Paterson University 90 8/22/2010
  • 91. The Truth but not the Whole Truth 8/22/2010 William Paterson University 91
  • 92. 100 90 80 70 60 East 50 West 100 40 North 80 60 East 30 40 West North 20 20 0 10 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr William Paterson University 92 8/22/2010
  • 93. The V Sign William Paterson University 93 8/22/2010
  • 94. V for Victory Winston Churchill gives the victory sign at a political rally, Liverpool, 1951 William Paterson University 94 8/22/2010
  • 95. The "V" for victory that Winston Churchill used (with the palm facing outward, same as the American sign for "peace"), when the palm is reversed, it means something else... If a person used two fingers to order two beers in a British pub.. it has insulting connotations… William Paterson University 95 8/22/2010
  • 96. #2 the two fingers in a 1st grade math class may refer to the number "two" William Paterson University 96 8/22/2010
  • 97. OK (okay) vs. 0K (zero kilobyte) William Paterson University 97 8/22/2010
  • 98. This sign might mean  "OK" in the United States  "money" in Japan  "sex" in Mexico  "homosexual" in Ethiopia  an obscenity in Brazil  “Zero” in Southern France William Paterson University 98 8/22/2010
  • 99. James Mangan, 1981 Learning through pictures Yogi Bear Tsimshian Bear William Paterson University 99 8/22/2010
  • 100. Marguerite de Valois Queen Margot 1553-1615 William Paterson University 100 8/22/2010
  • 101. Advantages of semioticsmessage into its  Allows us to break down a component parts and examine them separately and in relationship to one another.  Allows us to look for patterns across different forms of communication.  Helps us understand how our cultural and social conventions relate to the communication we create and consume.  Helps us get beyond “the obvious,” which may not be all that obvious after all. William Paterson University 101 8/22/2010
  • 102. com•mu•ta•tion  Pronunciation: (kom"yu-tA'shun),  1. the act of substituting one thing for another; substitution; exchange. 2. the substitution of one kind of payment for another. 3. Also called commuta'tion test". Ling.the technique, esp. in phonological analysis, of substituting one linguistic item for another while keeping the surrounding elements constant, used as a means of determining the constituent units in a sequence and their contrasts with other units. William Paterson University 102 8/22/2010
  • 104. William Paterson University 104 8/22/2010
  • 105. William Paterson University 105 8/22/2010
  • 106. William Paterson University 106 8/22/2010
  • 107. William Paterson University 107 8/22/2010

Notas del editor

  1. Source: http://xkcd.com/256