In this new race, economic competition among nations will be less on physical assets and more on knowledge assets. Pakistan must take urgent and substantive steps to build its ecosystem and knowledge culture to leapfrog ahead. What needs to be done? In my course on Marketing Strategies for Emerging Economies, Summer 2019 students of the Institute of Business Management, Karachi, Pakistan were asked to come up with recommendations. This is an example of some of the best work submitted.

1. PAKISTAN’S ECONOMY
AND INNOVATION
ANALYSIS OF PAKISTAN’S MARKETVS GLOBAL
KNOWLEDGE BASED ECONOMIES
PREPARED BY: AMNA KHAN
COURSE INTRUCTOR: MOAZZAM HUSAIN
DATE: 28TH SEPTEMBER 2019
INSTITUE OF BUSINESS MANAGEMENT

2. Copyright©2017TheNielsenCompany.Confidentialandproprietary.
AGENDA
2
LACK OF TECHNOLOGY – PAKISTAN’S ECONOMY
GROWTH VS GLOBAL ECONOMIES
INNOVATION AND COLLABORATION
INVESTMENT

3. Copyright©2017TheNielsenCompany.Confidentialandproprietary.
STEPSTO UNDERTAKE IN ORDERTO REACH
GLOBAL STANDARDS
KEY FACTORS
1. Extensive Training Sessions
2. Promote Entrepreneurs and their
Business Plans.
3. Encourage Creativity
4. Invest in Infrastructure
5. Research & Development
3

4. Copyright©2017TheNielsenCompany.Confidentialandproprietary.
WORLD’STOP RANKED ECONOMIES
COMPARISON OF
DISTINCT MARKETS
DUMMY DATA 9
1. UNITED STATES OF AMERICA
2. CHINA
3. JAPAN
4. GERMANY
5. UNITED KINGDOM
6. INDIA
7. FRANCE
8. BRAZIL
9. ITALY
10. CANADA
THESE ECONOMIES HAVE PRGRESSED BECAUSE
THEIR GDP IS HIGH ANDTHEYARE INVESTING IN
TECHNOLOGICALADVANCEMENTAND EXTERTISE.
THEYAREWORKING ONTECHCENTERS IN
DIFFERENT PARTSOFTHE COUNTRIESTO HELP
PEOPLE BEAWARE OFTHE EMERGINGTRENDS.

5. INVESTMENT OPTIONS
KEY INSIGHTS
PAKISTAN SHOULD INVEST IN THE FOLLOWING AREAS:
• RESEARCH & DEVELOPMENT
• TRAINING & LEARNING SESSIONS
• TECHNICAL EXPERTISE AND EDUCATION
• TECHNOLOGY BASED CENTERS
• INVESTMENT IN INFRASTRUSTURE
• HELPING ENTREPRENEURS ESTBALISH THEIR BUSINESSES
• PROVISION OF SPACE FOR THE PEOPLE WHO HAVE TECHNOLOGICAL KNOW
HOW
• FUNDS AND SPONSORSHIPS IN EVENTS WHICH PROMOTE SUCH ACTIVTIES
• COLLABORATION WITH EDUCATIONAL INSTITUTIONS

6. SWISS ECONOMY
5
5
5
5
5
PARK BASEL PARK INNOVAARE PARK ZURICH PARK NETWORK WEST PARK BIENNE/BIEL
INNOVATION CENTERS
INNOVATION CENTERS
SWISS ECONOMY HAS INNOVATION
PARKSTO KEEP INNOVATION AND
CREATIVITY ATOP PRIORITY

7. GERMAN ECONOMY
• SERVICE
• PUBLIC
• ADMINISTRATIVEMANUFACTURING
FRAUNHOFER GESELLSCHAFT
GERMANGOVERNMENTAND
ECONOMY IS ALSOWORKINGON
TECHNOLOGICAL ADVNACEMENT,
CREATIVITYAND INNOVATION.THIS
ISTHE REASONWHYTHEY ARE
PROGRESSINGANDTHEIR
ECONOMY IS RISINGAT AVERY FAST
PACE.

8. ISSUES AND CHALLENGES FACED BY
PAKISTAN
■ INADEQUATE KNOWLEDGE
■ INADEQUATETRAINING
■ INADEQUATETECHNICAL EXPERTISE
■ LESS SUPPORT FROM GOVERNMENT
■ NO LABS/BUSINESS SPACESWHERE PEOPLECAN EXPERIMENT/TESTTHEIR
PRODUCTS
■ OUR GDP ISALSO QUITE LESS IN COMPARISONTO OTHER DEVELOPED
ECONOMIES

9. HOW CANWE ENHANCETHETECHNOLOGICAL
SCOPE OF PAKISTANI ECONOMY?
TECHNOLOGICAL
KNOW HOW
GOVERNMENT
SUPPORT
GROWTH &
OPPORTUNITIES

10. ROLE OF EDUCATIONAL
INSTITUTIONS
■ EDUCATIONAL INSTITUTIONS SHOULDCOLLABORATEWITHTHE STARTUP
COMPANIESORTECH-BASEDORGANIZATIONS IN ORDERTO HELP STUDENTS
BUILDTECHNICAL SKILLSAT AN EARLYAGE
■ THISWOULD POLISHTHEIR ENTREPRENEURIAL SKILLS
■ THEYWILL BE GENERATE EXTRAVANGANT BUSINESS IDEASAND PLANS
■ SPACE FOR INNOVATIONAND CREATIVITYWOULD HELPTHEMTAKE A STEP
FURTHER INTHEIR CAREER

11. ROLE OF FINANCIAL INSTITUTIONS
■ FINANCIAL INSTITUTIONS SHOULD PROVIDE EASY INSTALMENTSTO STARTUPS
AND SMALLTO MEDIUM ENTERPRISES IN ORDERTO HELPTHEM ESTABLISH
THEIR BUSINESSES.
■ THISWOULDALSO BEVERY CONVENIENT FOR COMPANIESWHOWANTTO RENT
OUT INNOVATION CENTERS/LABSTOTHESE ENTERPRISES.
■ ULTIMATELYTHE ECONOMYWILL GROWANDTHEYWILL BENEFIT INTHE FUTURE.
■ PROVIDE LOANS
■ SCHOLARSHIP OPPORTINITIES

12. ROLE OFTHE PUBLIC SECTOR OR
GOVERNMENT
■ GOVERNMENT SHOULD EXTENDTHEIR SUPPORTTO COMPANIESWHO HAVE
TECHNOLOGY BASED PLANS.
■ THESE PLANSWOULDATTRACT FOREIGN INVESTORS.
■ THEYWILL INVEST IN OUR COUNTRYAND ALSO HELP US ENGAGE IN
TECHNOLOGICAL BUSINESS IDEASAND PLANS IN FOREIGN COUNTRIESWHICH IN
RETURNWILL BENEFIT US LEARN NEWTECHNIQUES.
■ TAX RATES SHOULD BE CONTROLLED.
■ POLICIES, RULES, LAWSAND REGULATIONS SHOULD BEALIGNEDWITHTHE
GOALS OFTRANSFORMING PAKISTAN INTO A KNOWLEDGE BASED ECONOMY.

13. AREAS OF IMPROVEMENT/SUCCESS
FACTORS
■ TECHNICAL EXTERTISE
■ MEDICALTECHNOLOGIES
■ LIFE & HEALTH SCIENCES
■ MOBILITY &TRANSPORTATION
■ DIGITALIZATION
■ ENVIRONMENT & ENGINEERING

14. SOLUTIONS
■ EXPLORE INSTITUTIONALVOIDS/OPPORTUNITIES INTHE MARKET
■ ESTABLISHTECHNOLOGY INNOVATIONCENTERS (TIC’s)
■ INVEST IN INNOVATIVEAND CRFEATIVE PLANS
■ SUPPORT ENTREPRENEURS
■ SEND PEOPLEABROAD FORTRAINING
■ RESEARCH AND DEVELOPMENT
■ FINANCIAL SUPPORTTO SME’s

15. THANK
YOU!
RESUME