1. Health Monitoring As A Service
USERS:
Simple, Real Time Management of
Monitored Vital Signs.
HELATH CARE PROVIDERS:
Enhance Patient Relationship. New
Revenue Stream
1
© Copyright, Mobifly & Healthmob 2013, All rights reserved
India
USA

2. Objective
This presentation describes how health care providers (HCP) can offer Monitoring As a Service to
patients using mobile phones (mHealth).
2
TOPICS
 mHealth
 Market Evolution
 mHealth Users
 Our Solution
 Mobile Monitoring Platform
 Benefits
 Operating Model
 Product and Strategy
 Revenue Model
 Roll Out Plan

3. mHealth
Mobile technology allows consumers to receive information at lightning speed and gives
consumers health and wellness apps that can help improve quality of life and health care they
receive.
Despite the proliferation in health monitoring websites and apps, there are few that collect
biometric information wirelessly, and even fewer that consolidate these data in multi-sensor
platform that collects and analyses the data, enabling clients to track health information across
multiple devices without the hassle of manual data entry.
We built a mobile health monitoring platform, which will transform the lives of patients and
improve quality of healthcare and increases productivity of healthcare providers.
Mobile Monitoring will “change the way we track our vital signs” forever.
Measure. Store. Share. Document.
3

4. Traditional BP
Monitor
Digital BP
Monitor
Wirelessly
Connected BP
Monitor
Market Evolution
4

5. Who are the users?
5
1. People not afraid of technology who use smart phones to enhance their lives.
2. People who are not penny wise and pound foolish and understand that investing in their own health is
the most lucrative investment they can make.
3. People who value their time and understand how technology may help them to reduce time spent on
trips to a doctor's office.
4. Self conscious individuals who understand that staying healthy is a key to productive and successful life.
"By 2015, 500 million of an estimated 1.4 billion smart phone users worldwide
will use an m-Health app.”

6. 6
BrainBox Network©
Use Case
Collecting home-monitored data using
Bluetooth® health management
devices for remote health monitoring.
Providing visiting care through
Bluetooth® health management
devices and mobile technology

7. STORE
BrainBox Network©
MEASURE
SHARE
"By 2015, 500 million of an estimated 1.4 billion smart phone users worldwide
will use an m-Health app.
Our Solution
1. Heart Rate Meter
2. Blood Glucose Meter
3. Blood Pressure Meter
4. Weight
5. Pulse Oximetry
6. ECG
7. Urine Analysis
8. Pedometers
1. Android Phones
(Samsung,HTC,Micromax,Karbonn,etc)
2. IPhone
1. Telemetry - Care Provider Dashboard
2. User’s Dashboard
7

8. Bridge
Bluetooth Ready Devices Legacy Devices
Cloud
Mobile Monitoring Platform
Measure Store Analyze and Share
Health @ home
BT
Adapter
FDA and CE Compliance Devices
Cable
PC ready
devices
8
Mobile
Monitoring
Server

9. Benefits
User Benefits
 Mobile, wireless and automatic recording of information, enabling freedom from manual
data entry.
 Real-time monitoring of key vital signs via user–friendly apps and web interfaces.
 Secure, HIPAA-compliant, mobile multi-sensor platform.
 Data is easy to record, translate, and save to multiple destinations.
 Increase visibility into state of health, anytime, anywhere.
Health Care Provider Benefits
 New Revenue Streams.
 Brand Extension.
 Increased Customer Loyalty.
9

10. Operating Model
Mobile Apps
for Users
Provide
Monitoring
Sensors
Web
Dashboard
for User and
Care Givers
Support and
Service
Recent survey by Cisco survey finds that 76% of patients would choose telehealth over human
contact highlights the growing consumer trust in telehealth
HCPUsers
10
Recommend
to Users
Monitor
Vitals
Remotely
Advice to
User
Take Your
Readings
Monitor Your
Health
Share
Readings
with Doctor

11.  Decades of cumulative experience in performance,
healthcare, engineering, and technology development
 World class software and hardware development team
Revolutionary Technology
1
Unique Business Model
2
Broad-based Experience
3
 Monitoring-as-a-Service model, based on flexible,
configurable, subscription-based monitoring services
platform
 Driven by partnerships, revenue sharing, and
subscription revenue
 Proprietary chipset technology that enables mobility and
wireless connectivity in legacy sensor devices
 Robust analytics algorithms and software
Product and Strategy
11

12. Revenue Model
Monitoring as a Service (MaaS) based on flexible, configurable, subscription-based monitoring services.
‘mobifly’  provide white label solution to Health Care Provider, at Zero Upfront Cost. No Commitment
HCP recommend / advice service to users, and charge fee. Revenue Sharing with mobifly (40%).
HCP  sell Wireless Monitor to users.
 Private Hospitals / Clinics
 Nursing Home
 Gyms / Fitness Centers
 Public / NGO HealthCare Program
HCP
1. Monitoring Service: Service Subscription fee
charged by HCP starting from Rs 999 / pm.
2. Wireless Monitor : Automatic recording of
reading in mobile directly from sensors.
(Optional)
3. Mobile Application: Free with Service/
Monitoring Device.
Cost To User
12
RECOMMEND DEVICE
PROVIDE TELEMETRYREVENUE
FEES
No Cost.
Only Earning.

13. 13
Mobile App

14. 14
Patient Portal

15. 15
Wireless Sensors
Vital Compliant Cost(USD) Notes
BP FDA/CE
300
• Clinical Quality Device can measure BP and BG
both. Most suitable for Pont of Care.
• BP and BG can be recorded manually after
measuring from normal sensors.
BG FDA/CE
HR FDA/CE 150 • Chest Band.
• Can do continuous monitoring for hours.
• Can work as holter monitor.
Pedometer FDA/CE NA • Wrist Band. Most suitable for athletes.
BMI FDA/CE NA • Regular Body Mas Index monitoring. Most
suitable for Pont of Care.
ECG NA NA • Credit Card Size Device three electrode ECG for
home use or point of care.
• Can do continuous monitoring for hours.
Temperature NA NA
Eye NA NA
Urine NA NA

16. Join Us
16
Please join us in this innovative mHealth Program to improve Health Ecosystem of
India.
The National Telecom Policy 2011 views the mobile phone as an instrument of empowerment.

17. 17
mHealth Devices in Market

18. Thanks
Thank you for reading this presentation. You influence the future development of mobifly – we are new, fresh
and innovative and want to prove this to you by listening to what you have to say. We welcome your
feedback, and read every single email and comment you send us.
Contact:
Mobifly
Sector-30 Gurgaon, Haryana.
www.mobifly.in
www.healthmob.net
Healthmob Inc.
Cambridge, MA 02142
USA
email: hello@mobifly.in
linkedin: http://tinyurl.com/mobifly
skype: techbyte101
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