steps to know how to develop a marketing message to reach your targeted audience

1. Public Relations and Marketing for Small Businesses Alison Gaulden, MyPRCoach.com 1 Presented by Alison Gaulden, MBAPresident/Chief Motivator My PR Coach, a Service of Agile Campaign Strategies

2. Research Understand the situation and how PR/Marketing can address Define Audience Learn where they communicate Reach them with Public Relations and Marketing Techniques Alison Gaulden, MyPRCoach.com 2

3. Audience Adoption Process of Adoption Awareness Interest Evaluation (WIIFM) Trial Adoption Repeat Alison Gaulden, MyPRCoach.com 3

4. Message Concise Credible Contrasting Memorable Persuasive REPEAT, REPEAT, REPEAT! Alison Gaulden, MyPRCoach.com 4

5. Steps to build a message Define values: sets tone and style Define industry key words Test messages once written Alison Gaulden, MyPRCoach.com 5

6. Tips to build a message Define ideal client Find emotional triggers you can fix Solutions What’s in it for client? Benefits Apply feedback Alison Gaulden, MyPRCoach.com 6

8. We work with small businesses that struggle with hiring and keeping good people. We reduce turnover by up to 70% and hire employees that are more productive.

10. Message Uses Website, sales collateral, etc Opening phone/email statements Boiler plate (end of all marketing materials, can be mission) Alison Gaulden, MyPRCoach.com 9

11. Message Lengths 60 seconds — 150 word count 30 seconds — 75 word count 15 seconds — 36 word count 10 Alison Gaulden, MBA