2. What is Public Relations?
• Reputation - what you do, what you say,
what others say
• Goodwill and understanding
• Getting message across, telling your story
• Planned and sustained
3. How to do it - plan
• Objectives, audiences, messages
• Ideas/activity
• Channels, tools
• Action plan - timetable
5. Top tips
• Follow the sector/news
• Twitter search and lists
• Alltop.com
• Media databases
(http://www.prcoach.co.uk/pr-tips-and-resources/)
• Find and engage on social networks
• Do your research
6. Summary
• Reputation – what you do and say, what
others say
• Planning - objectives, audiences, messages
• Defining ideas/activity
• Identifying right channels/tools
• Sustained and planned
7. What next?
• Get started – do PR yourself
• Hire someone to do PR for you
• Work with someone who will show you what to do,
how to do it and guide you as you develop the
knowledge, skills and expertise to get PR results
8. PR Coaching programme £2,499 Worth
Kick off tel/Skype call £250
A PR plan – objectives, audiences, messages, action plan £2,499
Tel/Skype calls every two weeks plus notes and actions from calls £2,999
Review of all materials you produce and unlimited email support £999
Journalist, blogger, influencer and PR opportunity tracking £999
Tailored, and researched, press and media list – news and expert £999
Press kit £499
Tailored emails for pitching press releases £250
Tailored pitches for expert article and guest blog opportunities £499
Template press releases £999
Virtual media training £499
Total £11,491
Contact me today: debbie@prcoach.co.uk