Eamon Carey provides a walk-through of the ad platform that powers 'real rewards for virtual achievements'

1. EVERY ACHIEVEMENT
DESERVES A REWARD
Eamonn Carey - EMEA Director, Kiip.
eamonn@kiip.me / @eamonncarey
Presented at: Monetising Mobile - July 12th 2012

2. Our lives revolve around moments

3. What’s your moment?

5. Making
people
happy is now
baked into
games and
applications

6. Completely untapped.
A natural pause.
In every game.
Worth bragging about.
A dopamine rush.
We found the achievement moment.
Requires eyeballs and attention.
Implies an action.
Billions per day, worldwide.
Happens multiple times per session.

8. Kiip Products
one-to-one one-to-many
Real Rewards Branded Moments Swarm

9. REAL REWARDS
• Reach people in millions of moments
of achievement and happiness.
• Use real rewards, discounts, content,
offers and more to engage with people
when they’ve achieved something in a
game or an app
• Cost-Per-Engagement model -
engagement is only recorded when user
enters an e-mail address to redeem.
• Additional messaging in a customized
e-mail that gets sent to the player after
they redeem.
CONFIDENTIAL - YOUR EYES ONLY

10. Branded moments
• Uses Kiip’s existing achievement
moment inventory
• Leverages intrinsic value of currency
heavily used within the game
• Associates your brand with the
happiness moment - associated with
enablement and progress
• E-mail re-marketing opportunity in
“receipt” e-mail that user receives post-
redemption - blank canvas can
include promotions, video content,
and more
CONFIDENTIAL - YOUR EYES ONLY

11. User flow: real rewards and branded moments
Reward Email
Reward Notification Reward Redemption
This is a blank canvas that can contain
secondary calls to action/rewards,
video, social hooks, opt-ins, etc.
1 2 3

12. • Leverages massive concurrent gameplay in games
Swarm • Mobilize players around a big reward
• Massive brand engagement time + opt-in rates
• Users compete publicly, driving intense virality
At any given moment, while a
player is hitting an
achievement moment, there
are millions of others doing
the same.
Thus Swarm was born.

13. User flow: Swarm
NOTIFY PLAY REGISTER COMPETE
kmcbride@jcpenney.com
Register to be notified if Posts a high score in order
Notifications are sent
Play to get the highest score. you have won the swarm. to rank you against the
to alert the user
Kiip does not spam. other players

14. BRANDED LEADERBOARDS
AND E-MAILS

15. eamonn@kiip.me
twitter.com/eamonncarey
+44 7740 853 155
www.kiip.me