Más contenido relacionado La actualidad más candente (19) Similar a Adv Meeting (20) 1. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Competitive Benchmarking and Analysis Sept 2009 Edward O’Meara edward@mediahound.biz Debi Jones debi@mediahound.biz 2. Agenda: Our approach to competitive analysis Full demonstration example Creative benchmark for Beeline Q&A about tool Deeper discussion on B2B activities Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. 3. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. The Real-time Challenge:“How to uncover in-depth competitive insight, across many geographies, that enables category understanding, competitive positioning, and first-mover advantages?” 4. Evolution Buying information from Nielsen or TNS Creating information from your media Crowd-sourcing from the web Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. 8. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. MediaHound offerings MediaHound gathers competitive marketing activity data and processes it. We highlight opportunities, provide tracking and enable a global creative reference library. Our solution includes e-mail alerts and a web-based dashboard with tools. We access deep-diving experts for topical reporting or consulting 9. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. …in-depth competitive insight… High level metrics, including SO$, OTS, SOV, SOD – with dynamic filters by Time Period, Industry, and Region/Country Up-to-date News including press releases, web clips and print clips Category Counts and Item Details (occurrence, page, date, image or text, etc) for each press clip, advertisement, tradeshow, etc are organized by Tab heading, with links to each item Automated processing identifies opportunity areas, and competitive strengths and weaknesses Reporting is designed around client and agency needs for time series or trend analysis, or ad hoc commentary/analysis 10. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. MediaHound enables Improved performance Benchmark and measure Provide agency and staff direction Identify PR opportunities Negotiate with media Reduced uncertainty Monitor and respond to competitors Analyze trade-off’s 11. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Dashboard is client specific 12. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Opportunities are highlighted 13. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Alerts are emailed 15. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Tabs & links lead to details 16. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Global data and filters 17. Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. Automated reporting 20. Scoping the service Number of competitors Media types included Geography covered Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved. 32. Mobility has become strategic: Real-time responsiveness, worker productivity and costs reduction. 44. ARPS for data intensive enterprise subscribers is twice the ARPS for consumers 45. Churn rate for enterprise subscribers is 3 to 4 percent less than consumers. 49. Large enterprises have 4 to 6 MNOs providing service, SMEs 2 to 3, SoHos typically have only one service provider 57. 47% of enterprises & 37% of SMEs have purchased managed or outsourced telecom services. 60. Growth will be led by Eastern Europe and Latin America, although Western Europe, North America and Asia Pacific will remain the largest markets• 73. 8 million security alarm systems 122. 42 Mobile B2B Device Trends RIM's Blackberry is the most widely deployed device in European enterprises. The iPhone accounts of 45% of global smartphone data traffic and 60% of US smartphone data traffic. Salesforce.com launched a mobile SFA solution for just 2 devices: Blackberry and iPhone. 128. Build Regional MNO Alliance in the model of Freemove to build enterprise offers including lower pan-European or International roaming tariffs for enterprise customers. 134. 1st to launch operator Wi-Fi in key locations: airports, AT&T followed with frequent flyer clubs 138. B2B Messaging Focus Best pricing/flexible offers Network access (especially international roaming) Mobile enterprise (SmartPhones) Confidential - © 2006, MediaHound Development, Inc. All Rights Reserved.
