Michael's presentation to the Northern California Book Publishers Association

2. Mobile is the fastest moving industry
in history, and probably the most
important for publishers.

3. Mobile Today

4. Mobile Today
• 5 billion mobile phone users in the world

5. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

6. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps

7. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps

8. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• Android on a run rate of 22M/year, 65% US

9. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• Android on a run rate of 22M/year, 65% US
• By 2013, more people will access internet from
mobile devices than computers

14. Existing clients
Over 400 apps created for clients across entertainment, including:

15. Existing clients
Over 400 apps created for clients across entertainment, including:
• Madonna

16. Existing clients
Over 400 apps created for clients across entertainment, including:
• Madonna
• Ashton
Kutcher

17. Existing clients
Over 400 apps created for clients across entertainment, including:
• Madonna
• Ashton
Kutcher
• Taylor Swift

18. Existing clients
Over 400 apps created for clients across entertainment, including:
• Madonna
• Ashton
Kutcher
• Taylor Swift
• Golden
Globes

19. Existing clients
Outside of entertainment:

20. Existing clients
Outside of entertainment:
• Brands

21. Existing clients
Outside of entertainment:
• Brands
• Churches

22. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors

23. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors
• Conferences

24. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors
• Conferences
• Politicians

25. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits

26. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
• Restaurants

27. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
• Restaurants
• Hotels

28. Existing clients
Outside of entertainment:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
• Restaurants
• Hotels
• Wineries

29. Why Apps?

30. Why Apps?

31. Why Apps?
• Focus on a brand

32. Why Apps?
• Focus on a brand
• Web is distracting

33. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface

34. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• Location, always on

35. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• Location, always on
• More users are “searching” via apps
than web

36. Apps across platforms

37. Apps across platforms
• 30,000+ Android apps

38. Apps across platforms
• 30,000+ Android apps
• 200,000+ iPhone apps

39. Apps across platforms
• 30,000+ Android apps
• 200,000+ iPhone apps
• 60% free on Android, 25% on iPhone

40. Apps across platforms
• 30,000+ Android apps
• 200,000+ iPhone apps
• 60% free on Android, 25% on iPhone
• Purchase of paid apps: 50% iPhone,
21% Android

41. Apps to market books

42. Sophie Kinsella

43. Sophie Kinsella

44. Sophie Kinsella

45. Sophie Kinsella

46. David Lebovitz

47. David Lebovitz

48. David Lebovitz

49. David Lebovitz

50. David Lebovitz

51. Superstress

52. Superstress

53. Superstress

54. Superstress

55. Selling books

60. iBooks

61. iBooks
• $12.99 - $14.99

62. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers

63. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book

64. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
• Available now on iPad, Summer on
iPhone

65. iBooks
• $12.99 - $14.99
• 30% to Apple, 70% to publishers
• Charge less than physical book
• Available now on iPad, Summer on
iPhone
• International

66. Predictions
19

67. Predictions
• iPad a huge success
19

68. Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
19

69. Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G
19

70. Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G
• Mobile will surpass all other forms of
consuming books in next few years
19

71. Predictions
• iPad a huge success
• Nook, Kindle in trouble long term
• 4G
• Mobile will surpass all other forms of
consuming books in next few years
• Rich, interactive, on demand the future
19

73. Thank you.
michael@mobileroadie.co
m
@mobileroadie