(Graham Brown mobileYouth) 2010 Youth Trends Report Part 2

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This is part 2 of 3. Compiled by http://www.GrahamDBrown.com of http://www.WhatYouthThink.com (the brains behind http://www.mobileYouth.org) and the http://www.YouthResearchPartners.com Why not come join us on our world tour this year http://www.YoungIdeasSalon.com starting Mumbai Feb 2010?

For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM

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It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

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If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

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(Graham Brown mobileYouth) 2010 Youth Trends Report Part 2

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