This document discusses mobile trends among Indonesian youth in 2010 based on research by Youth Research Partners. It finds that Indonesian youth are highly saturated with mobile phones, with the average city youth owning 2 or more phones. Popular uses of mobile phones among youth include BlackBerry Messenger, Facebook, Twitter, and video calling. BlackBerry and BBM have become the default messaging platforms, replacing MSN. Youth also exhibit multi-account ownership and switch operators frequently to take advantage of promotions.

1. YOUTH
YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS
MOBILE
TRENDS
INDONESIA
YOUTH RESEARCH PARTNERS
PREVIEW OF
LATEST RESEARCH
Muhammad Faisal
Graham Brown Youth Research Laboratory
Youth Research Partners Indonesia
www.YouthResearchPartners.com www.EnterTheLab.com 1

2. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS
THIS SLIDESHARE WAS DISCUSSED @
WWW.YOUNGIDEASSALON.COM
WEBINAR
YOUTH RESEARCH PARTNERS
Muhammad Faisal
Graham Brown Youth Research Laboratory
Youth Research Partners Indonesia
www.YouthResearchPartners.com www.EnterTheLab.com 2

3. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS INDONESIAN MOBILE YOUTH SATURATED
GROWTH PEAKS IN 2008. NEW GROWTH RESULT OF MULTIPLE ACCOUNT OWNERSHIP
80 25.0
MOBILE ACTIVATIONS BY AGE (MN PA)
70
20.0
60
NET ADDITIONS (MN PA)
HIGHEST
50 GROWTH IN
15.0
NET ADDITIONS
40
10.0
YOUTH RESEARCH PARTNERS
30
20
5.0
10
0 0.0
2006 2007 2008 2009 2010E 2011E 2012E
15 TO 19 20 TO 24 25 TO 29 NET ADDITIONS
SOURCE MOBILEYOUTH 2010
Figures based on mobile acJvaJons as opposed to individual owners
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4. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS HOW MANY MOBILES DO YOU HAVE?
AVERAGE CITY YOUTH HAVE 2+ MOBILE PHONES
MORE THAN
THREE
THREE
TWO
YOUTH RESEARCH PARTNERS
ONE
0 10 20 30 40 50 60
% OF RESPONDENTS
SOURCE YOUTHLAB 2010
Youthlab Online survey N=118, purposive sampling in Jakarta (18‐28 years old)
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5. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS YOUTH PROFILE
ONET M20 JAKARTA
MulJ‐account and phone ownership.
NegoJates complex tariffs to arrive at
best usage scenario.
• 3 Mobile Phones (Nokia, Sony
YOUTH RESEARCH PARTNERS
Ericsson, Huawei)
• Wanted Mobile: Iphone (it has all the
feature of my 3 current mobile phones)
• Mobile usage: video call, MP3,
Internet through WIFI, Facebook,
Twi^er, Yahoo Messenger.
• Operator Card:IM3 Indosat, XL, Esia
• Preferred Operator Card: IM3 Indosat
(“it’s cheaper than the others”)
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6. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS METRICS DRIVE DILUTION IN 20‐29 YRS
TARGETING NET ADDITIONS RESULTS IN GROWTH OF SECONDARY ACCOUNTS AND REVENUE DILUTION
SATURATION REACHED IN 2009 AMONG 20‐24
160 AND 25‐29 YR OLDS
140
MOBILE PENETRATION %
120
100
80
YOUTH RESEARCH PARTNERS
20‐24
60
25‐29
40
20
0
2006 2007 2008 2009 2010E 2011E 2012E
SOURCE MOBILEYOUTH 2010
Figures based on 2010 mobile acJvaJons as opposed to individual owners
6

7. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS YOUTH PROFILE
MEUTIA 27F JAKARTA
MulJ‐account ownership.
Minimal operator loyalty. Follows the
current discount/promoJon and leaves
when be^er offer available.
YOUTH RESEARCH PARTNERS
• 2 Mobile Phones (Nokia, Sony
Ericsson)
• Wanted Mobile: Blackberry (BBM)
• Mobile usage: Facebook & Twi^er
• Operator Card:IM3 Indosat & AS card
• Preferred Operator Card: None
(They’re all the same, I’ve change my
operator cards 4 Jmes just to try each
promoJon)
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8. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS GROWTH OF BLACKBERRY BBM
BBM BECOMES DEFAULT MESSENGER PLATFORM REPLACING MSN IN IMPORTANCE
Mobile Messenger
“Not having a Blackberry is
suicidal, all the class materials
and informa:on are shared via
YOUTH RESEARCH PARTNERS
BlackBerry Messenger. It’s
free! That’s why I rarely reply
to any sms”
Alvie F22
Student, Bandung
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9. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS GROWTH OF TWITTER
INDONESIAN YOUTH USE TWITTER FOR CONVERSATION NOT FOR BROADCASTING INFORMATION
Twier
“I Can’t live without
BlackBerry .I Tweet while
driving, ea:ng, in
YOUTH RESEARCH PARTNERS
classroom, sharing stories
with friends..I send 1 tweet
every 10 minutes”
Ully F20
Student, Bandung
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10. YOUTH MOBILE TRENDS INDONESIA 2010 BY YOUTH RESEARCH PARTNERS NEXT STEPS
WWW.YOUTHRESEARCHSTORE.COM
YOUTH RESEARCH PARTNERS
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