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YOUTH MEGATRENDS
2015
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Graham Brown
TotalYouthResearch
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are you ready
for the shift?
flickr © kk www.TotalYouthResearch.com
or will you get left behind?
because here
comes...
www.TotalYouthResearch.com
..the 33 youth
megatrends
of 2015
www.TotalYouthResearch.com
flickr © pascalmarmaris www.TotalYouthResearch.com
an insight into the mind of the
next generation
CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com
www.TotalYouthResearch.com
featured in this presentation:
1. Access vs Ownership 7. The Disconnected Generation
2. Analog by Design 8. Emotion and Logic
3. Asynchronicity 9. The End of Segmentation
4. The Youth Attention Economy 10. Fandoms
5. Brand Experience 11. Influence
6. Dark Social
flickr © virtue-arts www.TotalYouthResearch.com
#1 access vs ownership
this generation
doesn’t want to
own it all
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=carsharing
interest in carsharing grows
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=car%20insurance
interest in car insurance declines
www.TotalYouthResearch.com
flickr © norai-koeln www.TotalYouthResearch.com
#2 analog by design
the digital native
is a myth
www.TotalYouthResearch.com
analog is primary communication
flickr © macabrephotograher www.TotalYouthResearch.com
flickr © brlnpics123 www.TotalYouthResearch.com
#3 asynchronicity
hyperconnected
www.TotalYouthResearch.com
always connected or connecting
www.TotalYouthResearch.com
The Average American
sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado www.TotalYouthResearch.com
#4 the youth attention economy
forget about
awareness
www.TotalYouthResearch.com
In youth marketing today...
ATTENTION
is
your
biggest
COST
flickr © hervoices www.TotalYouthResearch.com
c flickr © ciadefoto www.TotalYouthResearch.com
#5 brand experience
goodbye branding
hello brand experience
www.TotalYouthResearch.com
Youth will soon forget
what your brand said
but they’ll
always
remember
how you
made them
FEEL
flickr © instantvantage www.TotalYouthResearch.com
Agree, disagree, find something
interesting? Share and tweet using
#33youth
flickr © kaizat www.TotalYouthResearch.com
#6 dark social
a whole world of social off
your marketing radar
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=snapchat
google search: Snapchat
www.TotalYouthResearch.com
flickr © meralcrifasi www.TotalYouthResearch.com
#7 the disconnected generation
less connected than
you think
www.TotalYouthResearch.com
this is generation lonely
www.TotalYouthResearch.com
CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com
flickr © renneville www.TotalYouthResearch.com
#8 emotion and logic
listening to youth is a
waste of time
www.TotalYouthResearch.com
Youth buy on EMOTION
and justify with LOGIC
flickr © melle_oh www.TotalYouthResearch.com
flickr © lizhaslam www.TotalYouthResearch.com
#9 the end of segmentation
traditional models of
segmentation are falling
apart
www.TotalYouthResearch.com
www.TotalYouthResearch.com
K-Pop arrives in France
flickr © martinaphotography www.TotalYouthResearch.com
#10 fandoms
they’re all nerds now
www.TotalYouthResearch.com
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=fanfic
google search: Fanfic
www.TotalYouthResearch.com
flickr © pedrosimoes7 www.TotalYouthResearch.com
#11 influence
your brand story doesn’t
matter any more
www.TotalYouthResearch.com
What Youth Say
= Your Brand
flickr © ripton www.TotalYouthResearch.com
95%
of youth marketing
is just a BLUR
flickr © frosch50 www.TotalYouthResearch.com
Did you enjoy that?
I hope you got some ideas
and inspiration from my
presentation
Please SHARE and LIKE
this presentation to
inspire more people
Graham Brown
TotalYouthResearch
Agree, disagree, find something
interesting? Share and tweet using
#33youth
CLICK TO
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The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)