The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

•

293 recomendaciones•24,693 vistas

This is PART 1/3. A heads up on the latest trends in the $10 trillion youth market. From Attention to Dark Social what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015. Don't forget to download this presentation by clicking the link at the end of the slides.

Marketing Estilo de vida Redes sociales

YOUTH MEGATRENDS
2015
flickr © nestorlacle www.TotalYouthResearch.com
33 PART 1/3
FREE
download
inside!

Thanks for checking out
my presentation
Don’t forget to
LIKE & SHARE
Check out how you can
get this PRESENTATION
FREE on the last slide
Graham Brown
TotalYouthResearch

flickr © missyho www.TotalYouthResearch.com
are you ready
for the shift?

flickr © kk www.TotalYouthResearch.com
or will you get left behind?

because here
comes...
www.TotalYouthResearch.com

..the 33 youth
megatrends
of 2015
www.TotalYouthResearch.com

flickr © pascalmarmaris www.TotalYouthResearch.com
an insight into the mind of the
next generation

CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com

flickr © virtue-arts www.TotalYouthResearch.com
#1 access vs ownership

this generation
doesn’t want to
own it all
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=carsharing
interest in carsharing grows
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=car%20insurance
interest in car insurance declines
www.TotalYouthResearch.com

flickr © norai-koeln www.TotalYouthResearch.com
#2 analog by design

the digital native
is a myth
www.TotalYouthResearch.com

analog is primary communication
flickr © macabrephotograher www.TotalYouthResearch.com

flickr © brlnpics123 www.TotalYouthResearch.com
#3 asynchronicity

hyperconnected
www.TotalYouthResearch.com

always connected or connecting
www.TotalYouthResearch.com

The Average American
sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado www.TotalYouthResearch.com
#4 the youth attention economy

forget about
awareness
www.TotalYouthResearch.com

In youth marketing today...
ATTENTION
is
your
biggest
COST
flickr © hervoices www.TotalYouthResearch.com

Agree, disagree, find something
interesting? Share and tweet using
#33youth

flickr © kaizat www.TotalYouthResearch.com
#6 dark social

a whole world of social off
your marketing radar
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=snapchat
google search: Snapchat
www.TotalYouthResearch.com

flickr © meralcrifasi www.TotalYouthResearch.com
#7 the disconnected generation

less connected than
you think
www.TotalYouthResearch.com

this is generation lonely
www.TotalYouthResearch.com

flickr © renneville www.TotalYouthResearch.com
#8 emotion and logic

listening to youth is a
waste of time
www.TotalYouthResearch.com

Youth buy on EMOTION
and justify with LOGIC
flickr © melle_oh www.TotalYouthResearch.com

flickr © lizhaslam www.TotalYouthResearch.com
#9 the end of segmentation

traditional models of
segmentation are falling
apart
www.TotalYouthResearch.com

www.TotalYouthResearch.com
K-Pop arrives in France

flickr © martinaphotography www.TotalYouthResearch.com
#10 fandoms

they’re all nerds now
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=fanfic
google search: Fanfic
www.TotalYouthResearch.com

flickr © pedrosimoes7 www.TotalYouthResearch.com
#11 influence

95%
of youth marketing
is just a BLUR
flickr © frosch50 www.TotalYouthResearch.com

Did you enjoy that?
I hope you got some ideas
and inspiration from my
presentation
Please SHARE and LIKE
this presentation to
inspire more people
Graham Brown
TotalYouthResearch

Más contenido relacionado

Más de Graham Brown

Every Entrepreneur Grows by Learning (Up.School)

Graham Brown

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

Graham Brown

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

Graham Brown

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Graham Brown

Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown

It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

Graham Brown

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

How Starbucks Became the Apple of Coffee

Graham Brown

The 6 Ways Starbucks Kills it on Social Media

Graham Brown

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Branding is Dead: Long Live Brand Experience

Graham Brown

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

Graham Brown

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

Graham Brown

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Graham Brown

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Graham Brown

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Graham Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Graham Brown

Marketing is no Longer Hollywood

Graham Brown

Customer Experience is no longer about telling the brand story

Graham Brown

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

Graham Brown

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Graham Brown

Más de Graham Brown (20)

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Social Media is a Promise (here's how to keep it) by Graham D Brown

Marketing is no Longer Hollywood

Customer Experience is no longer about telling the brand story

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Último

Crypto Quantum Leap - Digital - membership area

jaynee G

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

SALES-PITCH-an-introduction-to-sales.pptx

23397013

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

How consumers use technology and the impacts on their lives

Mathuraa

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

HannahBrady19

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Resumé Karina Perez | Digital Strategist

Karina Perez

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

2. Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch

5. because here comes... www.TotalYouthResearch.com

6. ..the 33 youth megatrends of 2015 www.TotalYouthResearch.com

8. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

9. www.TotalYouthResearch.com featured in this presentation: 1. Access vs Ownership 7. The Disconnected Generation 2. Analog by Design 8. Emotion and Logic 3. Asynchronicity 9. The End of Segmentation 4. The Youth Attention Economy 10. Fandoms 5. Brand Experience 11. Influence 6. Dark Social

11. this generation doesn’t want to own it all www.TotalYouthResearch.com

12. http://www.google.com/trends/explore#q=carsharing interest in carsharing grows www.TotalYouthResearch.com

13. http://www.google.com/trends/explore#q=car%20insurance interest in car insurance declines www.TotalYouthResearch.com

15. the digital native is a myth www.TotalYouthResearch.com

18. hyperconnected www.TotalYouthResearch.com

19. always connected or connecting www.TotalYouthResearch.com

20. The Average American sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado www.TotalYouthResearch.com #4 the youth attention economy

21. forget about awareness www.TotalYouthResearch.com

24. goodbye branding hello brand experience www.TotalYouthResearch.com

25. Youth will soon forget what your brand said but they’ll always remember how you made them FEEL flickr © instantvantage www.TotalYouthResearch.com

26. Agree, disagree, find something interesting? Share and tweet using #33youth

28. a whole world of social off your marketing radar www.TotalYouthResearch.com

29. http://www.google.com/trends/explore#q=snapchat google search: Snapchat www.TotalYouthResearch.com

31. less connected than you think www.TotalYouthResearch.com

32. this is generation lonely www.TotalYouthResearch.com

33. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

35. listening to youth is a waste of time www.TotalYouthResearch.com

38. traditional models of segmentation are falling apart www.TotalYouthResearch.com

39. www.TotalYouthResearch.com K-Pop arrives in France

41. they’re all nerds now www.TotalYouthResearch.com

42. www.TotalYouthResearch.com

43. http://www.google.com/trends/explore#q=fanfic google search: Fanfic www.TotalYouthResearch.com

45. your brand story doesn’t matter any more www.TotalYouthResearch.com

48. Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch

49. Agree, disagree, find something interesting? Share and tweet using #33youth

50. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

Recomendados

Recomendados

Más contenido relacionado

Más de Graham Brown

Más de Graham Brown (20)

Último

Último (20)

The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)