Más contenido relacionado La actualidad más candente (20) Similar a Smart Pad In 10 months (20) Smart Pad In 10 months9. Global Smart Pad Market Size
200
(Unit : Million)
154.2
150
134
103.4
101
100
64
54.8
61 50
19.5 45
15 15 30
2010
2011 0
2012
2013
Gartner Display Bank
10. ‘Very Interested’ In Developing For Each Platform
0% 25% 50% 75% 100%
iPhone 92%
Android Phone
87%
iPad
87%
Android Tablet
74%
PlayBook
28%
WebOS Tablet 16%
- Source : IDC(2011.01)
11. 2011 Connected Device
Other
0.86%
e-Book Reader
2.60%
Internet TV
8.23%
Smart Phone
28.14%
Smart Pad
60.17%
http://www.mobizen.pe.kr/1038
44. iPad’s Major Usage
0% 10% 20% 30% 40%
Web Surfing 37.7%
E-mail & SNS
23.6%
Video
11.5%
Game
10.2%
Others
17.0%
- Source : Business Insider
45. Device For Web Surfing
40%
36.2%
31.1%
30%
22.0%
20%
10.7% 10%
Desktop
Laptop 0%
iPad
- Source : Business Insider Smart Phone
46. Method For Online News In iPad
37.0%
37%
34.7%
28.3%
28%
19%
9%
Browser
Application 0%
- Source : Business Insider Reader
53. #5. Local Color Is Important
1 Web Surfing 1 Web Surfing 1 Web Surfing
2 E-Mail 2 eBook 2 Game
3 Application 3 E-Mail 3 Video
4 Video 4 Video 4 eBook
5 eBook 5 Game 5 Magazine
-Source : Chang Wave -Source : Macromill -Source : KT
56. If You Are Big Brother
Web
Game
Video & Music
eBook
57. Revenue Shift Advertising To Virtual Good Sales
$10
9
8
7
6
5
4
3
2
1
0
2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9
Advertising Revenue Virtual Good Sales - Source : Flurry
58. iPad, Revenue Share By Monetization Type
0% 25% 50% 75% 100%
2010. 06 88% 5% 7%
2010. 12
71%
14% 15%
Paid App
Paid App With In-App Purchases
Free App With In-App Purchases
- Source : Distimo
59. Business Model Ranking
2010 2011
59%
60%
43%
40% 42% 45%
34%
27% 30%
27%
30%
26%
26%
18%
14% 15%
10%
App Store Sales
Advertising 6%
In-App Purchase 0%
Brand Loyalty
Mobile Commerce
Saas
- Source : IDC Coupon
66. Online Is Not Stand-Aline Activity.
66% Of User Do Multi-Tasking In Online.
Creation 77%, Transaction 74%, Information 73%
- Source : Microsoft