How do your business create value in a world gone mobile. Exploit the mobile moments and win the hearts of your customers.

1. Mobtimizers
Mobile Moments
(CEO & Partner Brian Egerup Kjærulff)

2. Mobile Moments
“Mobile moments redefine every customer relationship. If a customer wants
information or service in a mobile moment, that is your moment to shine.”
Source: Forrester

3. “To succeed… you must understand
their journey and identify their needs and
context at each potential moment…”
Source: The Mobile Mindshift - Forrester Research
A Mobile Moment - Songkick

4. Source: The Mobile Mindshift - Forrester Research
A Mobile Moment - Songkick

5. A Mobile Moment - Songkick
Source: The Mobile Mindshift - Forrester Research

6. Identify
Engineer
Analyze
Design
the mobile moment
and context
the mobile
engagement
your platform
processes, and mobile
for people
results to monitor
performance and
optimize outcome
Start small
with a platform
to extend
Source: The Mobile Mindshift - Forrester Research
Idea Framework

7. Source: The Mobile Mindshift - Forrester Research
Identify
• What are customers motivations?
• What does the customer need?
• What is their context?

8. Context
• Who are you and what are your preferences
• Where are you and where have you been
• What are you up to and what do you want
• What device / technology are you are using

9. Apply Context to The Mobile Experience

10. Source: The Mobile Mindshift - Forrester Research
Engagement
• How can we offer our customers what they
need in their mobile moment?
• How will we drive ongoing engagement?
• What are the mechanics of the engagement?

11. Personalization

12. Costumer Journey
Source: The Mobile Mindshift - Forrester Research
Air Travel

13. Mobile moments - Take your spot on the most personal device

14. Source: The Mobile Mindshift - Forrester Research
Re-Engineer
• Processes
• People
• Platforms

15. Design Your Platform, Processes and Mobile For People

16. Re-Engineer

17. Source: The Mobile Mindshift - Forrester Research
Analyze to Improve Outcomes
• Instrument your app or mobile service with analytics to
drive performance and outcome improvements
• Develop insights based on how your customers use the
app, develop and test hypotheses through A/B testing
• Consider the physical world implications of what you learn
• Iterate your app or services through agile processes

18. The Goal - become a leader in your category

19. Mobil Modenhed

20. Fra Hvad til Hvordan…
linkedin.com/in/brianegerup
mobtimizers.com
@mobtimizers