Sungchul Yim

Korea Korea, South

Digital Marketing, Integrated Marketing Communication Specialist

Advertising / Marketing / PR

For about 15yrs, digital marketing, Brand, IMC & communication specialist, especially having specialty in planning contents marketing & digital-centric IMC campaigns. Having full-knowledge of overall marketing from ATL & BTL(esp. digital&social media) based on the experiences of developing brand & marketing strategy, managing & creating overall social media channels and contents(facebook, twitter, blog, youtube, KAKAO) of big brands(Samsung group, Samsung electronics, CJ group, Amorepacific, etc.) Handling corporate & brand's reputation & crisis management, developing strategy and executing tangible activities for positive engagement on social media, on-line community, and various digit...