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1. Don't Let The Wrong Google
Adword Keywords Take You Broke
During The Holidays!

2. Sure, you're looking to get as much bang for your buck
from the holiday PPC traffic as possible, and who could
blame you? Just make sure that the "bang" you hear is
that of the cash register drawer slamming shut, and not
your hand slamming against your forehead because of all
the money you wasted on ineffective keywords.

3. Holiday shoppers will click on anything that even remotely
looks interesting without necessarily having any intent of
buying once they get to the site.

4. This means if you have hot Holiday keywords, but your
sales copy doesn't convert well, you could end up going
broke depending upon the cost per click of your holiday
key words.

5. That's why it is so important to hone your keywords so
they match exactly what it is you are selling.

6. Let's say that you sell holiday gift baskets that contain
bath oils and lotions. If you choose "holiday gift baskets",
you would get hammered by every person who is looking
for a fruit basket, sausage and cheese basket, and any
other kind of gift basket you can imagine.

7. Unless your price point is so good, and your sales copy is
so compelling that it can convince Aunt Agnes that Uncle
Bernie would rather have a basket full of lotions instead of
deer meat jerky, then you have a problem and your PPC
costs are going to be through the roof.

8. Here's a good strategy to follow during the holidays when
PPC traffic goes through the roof.

9. Watch your click-through and sales conversion rates
carefully. for each keyword. If you are getting a high
number of clicks, and a low number of sales, drop that
keyword. Remember, the goal here is to make a lot of
sales, not draw a lot of wasted traffic.

10. Choose keywords which reflect the needs of the holiday
shopper. If you are currently advertising "jewelery" try
"jewelry gifts" or "teen gift ideas" if you sell products for
that age group. The idea is to associate your product with
the traditional gift-giving holidays.

11. If you have added seasonal items to your product line then
remember to update your campaigns to include these new
products. If you have dropped inventory, or are out of
stock, remember to pause those campaigns. It doesn't
make any sense to pay for traffic if you can't deliver the
product.

12. The most best tip of all is to find competitive "niche"
keyword phrases that have a high demand and low
competition. With some diligence you should be able to
uncover keywords which are capable of generating good
traffic but, because the "big boys" haven't discovered
them, the bid prices are still affordable.

13. The best way to accomplish this is to work down your list
of current keywords, find synonyms, and then determine
how much traffic each of these words generate. It may be
a lot of work, but, with a little bit of luck, it will lower your
PPC costs and drive better targeted holiday traffic to your
site.

14. If it's too close to the holiday season, and you don't have
time for the "lot of work" and the "little bit of luck"
method, then you should consider getting your hands on a
copy of Keyword Locator, the amazing PPC Keyword
mining software program that eliminates both the hard
work as well as the need for luck. In fact, it pays for itself
the first time you use it.

15. Please visit:
http://earnmoneyontheinternetsecrets.info/form.php?id=
14085
for more info