2. You want more potential customers to your website. You
want more back links to your website. You want better
position in the natural search engine results. You want
your products or services to become better know and your
brand name to be recognized. All of these things are
possible with a little work and the right knowledge. SEO
(Search Engine Optimization) techniques fill countless
books being sold on the Internet and there are hundreds
of companies and individuals who make a living selling
their expertise in this area.
3. The SEO experts will tell you about on-page
optimization, meta tags, keyword density and internal link
structure. They will also tell you about off-page
optimization, back links, relevant links, reciprocal
links, high PR links. All of this information is important and
should be addressed in your overall SEO endeavors. You
want to cover all the bases in your goal to reach the front
page of search results in the big 3 search engines
(Google, Yahoo and MSN) for your most important
keywords.
4. But of all the techniques used for SEO, the most important
today, are the back links or incoming links you have to
your website. Your SEO endeavors will succeed or fail
depending on how many other sites on the internet link
back to your site. So how do you get other sites to link to
your site? Write articles!
5. Now let's talk about writing articles to increase the
incoming links to your site. While this method is still not
widely known or used by the vast majority of website
owners, it is one of the best ways to increase the incoming
links to your site. First, it's free! If you can write even a
little, you can produce an article that will increase your
links and make your products, services or website more
visible on the web. You don't want to write a sales letter.
You want to write an article that is somehow related to
what you sell or the service you offer. You should write an
article that shares your knowledge in a particular area and
provides valuable information to your reader.
6. If you can't write a lick or would rather spend your time
doing other things, there are many places on the Internet
where you can hire a writer to do the job for you. One of
the better sites out there is elance.com, but there are
many other sites you can chose from. You'll be surprised at
how inexpensively you can have an article written for you.
The going rate seems to be $10 to $20 an article. Of course
you'll have to chose your writer carefully. Get some
examples of the work they have done for others and pay
close attention to the ratings they have from past
customers. Make sure they understand you are looking for
a ghost writer and that the articles must be original work.
Also make sure it is understood that you will have
exclusive rights to the article and they may not use this
article for another client. After you have selected a writer
7. Ok, now you have an article or 10, what do you do with
them? You submit your articles to Article Directories.
There are hundreds of Article Directories on the Internet.
They provide a service to writers and publishers. For
article writers they will list your articles for free and
provide a bio box at the bottom of the article where you
can promote your product, service or website with links
back to your site. These articles are then syndicated to
publishers of blogs, ezines, newsletters and websites who
are looking for content. Each time a publisher picks up
your article they must agree to publish it with the bio box
and the links back to your site. Over time, one well written
article can bring you hundreds of back links to your site.
This is a viral method of site promotion. Your article will
spread like a virus over the Internet, giving you name and
