This document discusses various topics related to technology startups including the startup lifecycle, reasons startups may fail, sources of funding, and the importance of alliances, business development, and ethics. It addresses stages from conceptualization to growth and exit strategies. Key points covered are the theoretical, early, and growth stages; bootstrapping and venture capital funding sources; and fostering product development and market access through strategic alliances.
2. Business opportunity Vs. Business idea
A unique
innovative idea
Has the
needed
knowledge
about skills
Passionate
about it, and
willing to
sacrifice to
make it work
√
5. Why would the AWESOME! Idea DIE…
The startup might die because of different scenarios:
It might be because of funding:
Going out of cash at the theoretical stage.
Going out of cash at the early stage.
It might be because of bad decisions:
Being stiff while dealing with the business model or the business plan.
Taking the wrong decisions when it comes to the product development.
Not considering the market reality.
7. Technology Startups sources of
Funding
Bootstrapping
Angel Investors
(Ex. Bedaya)
Corporate
Venture Capital
(VC)
Traditional
Venture Capital
(VC) (Ex. IVH)
Others
8. Sahlman’s* Entrepreneurship Model
People
Team, Capabilities, Attitudes,
Reputation.
Resources
Financial, Physical,
Intellectual.
Deal
Rewards and risks,
Incentives, Ownership,
Harvest.
Opportunity
Customers, Strategy, Business
Model.
Business Plan
Bill Sahlman - HBS
9. Technology Lifecycle adoption curve
Discovery
•Developing
the new
technology
Introduction
•Introducing
the new
technology to
the market
Implementation
•Innovators and
early adopters
start using the
technology
Evaluate
•Innovators
evaluate the
new
technology
and either
adopt it or
reject it
10. Market dynamics
It’s not impossible yet very hard to expect the market dynamics, because
of:
In the technology field it’s hard to predict the future.
To know the market dynamics you need experts in multiple sectors not only the
sector that you are working at.
The data keeps on changing all the time and it’s hard to collect.
Still you can:
Talk to the customers.
Reasoning indicators, understanding the S curve.
The historical data.
11. Understanding the S curve
The technology development curve
0
10
20
30
40
50
60
70
80
90
100
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Concept
development
Product
Development
Alpha/Beta
Test
Launching
12. Understanding the S curve
The penetration curve
0
10
20
30
40
50
60
70
80
90
100
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
Early
Adopter
Growing
Market
Mass
Adoption
Slowing
down
13. Alliances importance
Why you get into alliances?
Fostering the product developing.
Giving a better access on the market.
Understanding the industry culture.
Entering new markets.
Some of the large companies nowadays are hiring top
managers in the position of (Strategic Business Alliances),
where this person can focus on developing alliances with
other organizations and companies to develop strategic
alliances and to work on finding new opportunities for the
company through cooperating with other organizations.
17. Startups business development
Create clear BD targets
Structure your approach
Be prepared and solve the problems
Always be responsive
Don’t over rush
Promise less deliver more
Focus on building the strong partnerships
Listen to your customers and partners
Make sure that you have all the needed legal back-up and support
18. Hire the right person!
The BDM can be:
Scouting
Testing
Scaling