Presentation to UPEI business students on social media for professional development and personal branding. February 15th, 2012

1. Social Media for
Professional Development
Content • nichetwitter new markets
• • •
social media • keywords
YouTube •
facebook • Web 2.0•
business export •blogging•
•
From flickr.com:
by cristinacosta
UPEI: FEBRUARY 15th, 2012
By: Maureen Kerr, Kerr Consulting

2. Who Uses Social Media?

3. How Do I Know?

4. 508 visits...

5. No Traditional Media

6. How We Consume Media Has Changed
1970’s:
tv, radio, newspaper, magazin
es, record player
1980’s:
VCR, Walkman, PC, video
games, Satellite TV
Present Day: Internet, Smart
phones, Blogs, text
messaging. iPhones, tablets

7. Jump On!

8. The Social Media Space

9. Adoption of Social Media
Crossing the Chasm by Geoffrey A. Moore

10. Definition of Social Media
Wikipedia: Social media is an umbrella term
that defines the various activities that
integrate technology, social interaction, and
the construction of words, pictures, videos
and audio.

11. Lingo
• Blogs
• Micro-blogging
• Content
• Transparency
• Tags/Keywords
• Photo-sharing

12. Nuances of Social Media

13. Old Marketing Funnel

14. Flipping the Funnel:Seth Godin
Free E-book: Flipping the Funnel Google: Seth Godin
www.Sethgodin.typepad.com WORTH SHARING

15. Why It’s Perfect for
Business
• It's FREE
• Reach new audiences
• Provides new ways of reaching existing
audiences
• Great way to build relationships
• And bring people down the funnel
• Drive traffic to your website

16. How to Use Social Media
to Promote Yourself
• Define your Strategy
• Market Research
• Build your Brand
• Put profiles on:
Facebook, LinkedIn, Twitter (but only if
you’re going to use them!)
• Start conversations, it’s about dialogue
• Post pictures, videos and podcasts

17. Listen

18. Build an Online Brand
• Start with:
– Facebook
– LinkedIn
– Twitter
– Flickr
– YouTube

19. The History of the Long Tail
• Popularized by Chris Anderson in a 2004 “Wired”
magazine article that has led to a series of books
• Long Tail Theory: “Long tail products that are in low
demand (low sales volume) collectively make up a market
share that exceeds the bestsellers.”

20. Facebook
Not just for fun:
-Group
-Business/Fan page
-Advertising
-Targeted, qualified, demographics
-Pay-per-click

21. LinkedIn

22. Become a Blogger

23. Twitter.com

24. Search Engine Optimization
(SEO)

25. Keyword Research
https://adwords.google.com/select/KeywordToolExternal
Google ALERTS

26. A Bit of a Science…
USE YOUR KEYWORDS EVERYWHERE:
• Domain name • Titles of pages
• Alt tags on pictures • Categories on blog
on your website • Meta tags
• Links of keywords • Twitter posts
• Press releases • Tagging pictures
• Articles • Throughout your
• Tagging blog posts website copy/text

27. Public Relations
(PR)
• Article Marketing;
• Press Releases;
• Promote and market yourself, but subtly;
• Provide keywords, links back to your site;
• Provide something of value;
• Put a spin to it;
• Research industry publications online and
off.

28. PR Sites
• www.inewswire.com,
• www.prlog.org,
• www.przoom.com,
• www.openpr.com,
• www.pr-usa.net,
• www.seenation.com

29. The Basic Rules
• Listen
• Engage
• Measure
Have fun!!!

30. Take home question:
What Is Your Niche?

31. Questions?
SLIDESHARE.NET …