1. CULTURE, SUB CULTURE, AND SUB CLASSES OF PAKISTAN
MARKETING
ASSIGNMENT
BY: MOEZZA MIR
12/1/2011

2. CULTURE AND SUB CULTURE OF PAKISTAN
Culture consists of language, values, characteristics, beliefs, customs, institutions, tools,
arts, religion, law, ceremonies and festivals. Pakistan has a very rich cultural and
traditional background. A Pakistani culture is influenced by number of culture. Pakistan
has many subcultures. It has four provinces, Punjab, Sindh, NWFP and
Baluchistan. The residents of each province have distinct cultures which makes them
different from other. English is the official language in Pakistan, but the national
language is Urdu, which is widely spoken and understood throughout the country.
Punjabi, Pashto, Sindhi, Balochi and Kashmiri and various others are the regional
languages; Potohari, Sheena, Gilgiti, seriaki and etc. These Pakistani cultures have
been greatly influenced by many of the surrounding countries‟ cultures, such as those of
Turkish, Persian, Afghan, and Indians of South Asia, Central Asia and the Middle East.
Pakistani Societies are rich with multi-ethnic and multilingual, multi-ethnic and
multicultural. Though cultures within the country differ to some extent, more similarities
than differences can be found as most Pakistanis are of mainly „Aryan‟ heritage and/or
have lived side by side along the Indus River for the past several thousand years and
coexisted. However, over 60 years of integration, a distinctive “Pakistani” culture has
sprung up especially in the urban areas where many of the diverse ethnic groups have
coexisted and in many cases, intermarried. Education is highly regarded by members of
every socio-economic stratum with the country now having a literacy rate of 55%, up
from 3% at the time of independence.
Increasing globalization has increased the influence of Western culture in Pakistan,
especially among the affluent, which have easy access to Western products, television,
media, and food. Many Western food chains have established themselves in Pakistan,
and are found in the major cities. At the same time, there is also a reactionary
movement within Pakistan that wants to turn away from Western influences, and this
has manifested itself in a return to more traditional roots, often conflated with Islam.
SUB CLASSES OF PAKISTAN
A social class is a homogeneous group of people in a society formed on the combined
basis of
1. Education
2. Occupation
3. Income
4. Place of residence

3. And have who have similar social values similar interest in life and they behave alike
have approximately equal position of respect or status in a society.
The social classes of Pakistan
1. Upper social class
2. Middle social class
3. Working social class
1.Upper social class:
The upper social class which generally have high level of income and belong to be most
high paying profession and they live in most cleanest place of the country and money
will be no problem for them and their size is 2% of the total society and
approximately 3.7 million they have 60% to 65% of money of the country.
They are actually
1. High status leadership
2. Big business man
3. Top management of the company
2. Middle Social Class:
The USC and MSC education are met different like USC study in foreign country like
oxford university and MSC are study in local university of their country but income size
will found more different their houses are different their house are not huge and not
think for a huge house of defense and think a house of Gulshan-e-iqbal their population
is 28% out of the total population their population is 53 to 54 million of the total
population
They are actually
1. They are small to medium size business man.
2. Middle management
3. Low ranking govt. officer

4. And the big difference in USC and MSC is house concentration they focus more to their
house but USC not so much home focus they are less and MSC lot home focus.
4. Working Social Class:
The WSC are not much more educated they are not in very accurative profession their
income is low and they build one two room poorly houses, electricity not available water
etc. Their size is 70% out total population of Pakistan.
They are actually
1. They are very small size shop owner. Skill, semi skill & unskilled
2. Low grade govt. staff (peons, driver)
3. Poor former
4. Political worker
REFFERENCE:
http://wiki.answers.com/Q/What_are_the_social_classes_in_Pakistan#ixzz1fDhcaHb4