MOHAMED ATTIA ATTIA
RIYADH Saudi Arabia
Mobile: +966 566583574.
Date ofBirth: 23/11/1975
Place ofbirth: Cairo
Seeking a challenging career in a well establishing organization, which matches my fields of
Experience Area: Sales-Marketing ,Planning ,Brand Management , through work in a secure
long-term challenging position, where my skills, abilities, knowledge and education will be
utilized and refined for professional growth.
With 19 Year Experience in sales –Retail Industry.
Work With multinational & Brand Names. Company’s , Efficient and Effectiveness .
Experience Plus Education. When got Master Degree,MBA In Retail Supply Chain Management.
Make Me Able More to Maintain & understand The Whole Business Phases.
To Work With Basic and Stander strategy “To think out of Box “ To have the Talent and
Techniques to be Creative and to have my on point of view as Helicopter observation.
always Put Myself in My Customers' Shoes , to make sure that our customers is satisfying with
our service and Product .
Always think how we Can Differentiate Our Self .To Keep Good impact into our Clint &
Customer, to Offer Good Shopping Experience.
1.Sales Forecasting Value and Volume , Budgeting.
2.Strong Analysis Correlation Relationship between Goods as Stock, Display and Sales.
3.Stock Control and Replenishment to make sure stock availability .
4. Managing the Product based on Product Life Cycling.
5.Developing, Managing and Monitoring sales Achievement Vs Sales Budget . (Gap Analysis)
6.KAIZEN Continuance ongoing Improvement To Build Strong Team Work.
7.Marketing and promotional activities;
8.Developing and maintaining strong relationships with Client partners and Customer Excellence.
9.Managing sales productivity and customer satisfaction within the Customer regional retail
10.Interviewing and hiring high quality Candidates and managing the performance of these
services for the local market as needed.
11.Give Training as soft skills training (Customer Service . Sales Skills , Negotiation Skills ,
Problems solving for maid level ,Entry Level manager.
•Managing performance in district to achieve sales objectives and
•Managing all aspects ofthe retail , staff, including but not limited to:
Sales & Marketing ,Research& Development & Brand Management An operations manager
typically ensures smooth operation of various processes that contribute to the Sales & Order of goods &
services of an organization. Obviously, the role of an my tasks is very wide & encompasses many
operational areas. While other employees can focus on a specialized area of operation (Sales, Marketing,
Ordering Warehousing finance & systems support)Logistics management: The operations manager ensures
that the Order or shipment of goods & equipment received on time for the reason of supply & dem&
Compatibility based on our season, produce goods & services for the client at an acceptable st&ard.
Budget management requirements for logistics & coordinate with the finance department to obtain the
necessary approval for the budget. Operational strategizing: Apart from logistics management, Manage
support Sales & Services: Each support Sales & service has its own set of capabilities & key responsibility
areas that finally contribute to the organizational goal. Managing third party relations: An organization
may make use of different third party Sales &services, such as Stores, wheelhouse security, administrative
assistants, & office conveyance. Sales Planning & Forecasting : The sales planning & forecasting
capabilities of support analysis & reporting of all planning & forecasting information, opportunity, product,
product line, project, partner, division, organization, or employee. Preserve snapshots of revenue data for
historical reference & analysis Perform analysis of revenues through parameter-driven charts & reports
Integrate sales planning into (Supply & Dem&) Sales, Order planning, manufacturing, Marketing & supply
chain management. Strategic Management: Company Policy , Pricing & long vision strategy an ongoing
MBA –Retail Supply Chain Management, Cairo 2012.
Bachelor of Technology - Cairo, 1998.
Period Company Work Title
Jun 1998 – Jan 2003 Axiom Telecom DUBAI (U.A.E)
Area Sales Manger
And Samsung Mobile Retailer
Jan 2003 – Mar 2005 Motorola LTD DUBAI (U.A.E) Assistant Planning Manager
Apr 2005 – May 2006 Microsoft DUBAI (U.A.E)
International Technical Support
Technical Customer Service.
Jun 2006 –Oct 2007
By Radio Shack Egypt.
Retail Sales Manger
Oct 2007– Mar2012
MAGRABI Optical Egypt.
& Sunspot Retail
Sunspot district Manger
& Magrabi Retail Area Manager.
Jun-2012 Dec-2013 LG Electronics KSA United-Naghi Retail Sales Manager JEDAH
Jan 2013 Present LG Electronics KSA United-Naghi Retail Sales Manager Riyadh,
Qassim and Al-Kharj Region.
Sales Planning & Forecasting :
1. The sales planning and forecasting capabilities of support analysis and reporting of all
planning and forecasting information. These critical capabilities paint a complete picture
of estimated revenues and product quantities over season, ensuring accurate plans and
With the sales planning and forecasting :
1. Sales Forecasting ,check the sales history , and check the all Influencing aspect such as
Product Category ,Price Segments, # Of SKUS , Marketing Calendar , SPI (Stock
Purchased and Inventory) , New ChanelOpening , and so one.
2. Check Sales Team And Stores KPIS , Scorecard to insure meet the Stander.
Logistics management Roll Involve:
1. Make Sure that the stores received the new Product line to insure that we display the New
2. Control and manage the Discontinued Goods.
3. ensures that the Order or shipment of goods Just in time (JIT) is a production strategy
that strives to improve a business' (ROI) Return On Investment ,To reducing in-process
inventory and associated carrying costs.
4. . Customer Delivery Insure that Product and Merchandise was Delivered with the quality
to ensure that the goods meet an acceptable standard and generate positive feedback from
clients. The manager may interact with , prepare reports on the current condition of
logistics, and decide on the next course of action.
5. Check With Customer about Our Logistic and Technician Efficiency and Effectiveness
Budget management Roll Involve:
1. make sure that I meet the budget.
Sales Operational Roll Involve:
1. To check the sales Operational Flow and Implementation of Company Policy.
Such as Sales Retune Exchange and refund policy.
2. Check the report of the Sales Retune Exchange and refund , to overcome the reason
behind. in futures. to fulfill the organizational Vision , to make sure that we cover all the
required to make sure that our customer will be happy duo to his Shopping Experience
3. Send Customer Feedback To Our Brand Management to Accessible Our Customer needs.
Manage support Sales & Services Roll Involve:
Each support Sales and service has its own set of capabilities and key responsibility areas that
finally contribute to the organizational goal. The also plays a vital role in maximizing the output
of the various support sales & services such as,customer satisfaction sales staff team member,
IT, finance and HR.
Strategic Management Roll Involve:
Company Policy , Pricing and long vision strategy an ongoing process that evaluates and
controls the business and the industries in which the company is involved; assesses its
competitors and sets goals and strategies to meet all existing and potential competitors; and then
reassesseseach strategy annually or quarterly [i.e. regularly] to determine how it has been
implemented and whether it has succeeded or needs replacement by a new strategy to meet
changed circumstances,new technology, new competitors, a new economic environment., or a
new social, financial, or political environment The initial task in strategic management is
typically the compilation and dissemination of a mission statement. This document outlines, in
Additionally, it specifies the scope of activities an organization wishes to undertake, coupled with
the markets a firm wishes to serve. Following the devising of a mission statement, a firm would
then undertake an environmental scanning within the purview of the statement. Strategic
formation is a combination of three main processes which are as follows:
Roll:and Stock ControlBrand Manger
Work with Method of Analysis, Schedule, Budget, Forecast,Break-Even Point, Policies,
Procedure,standards. Folly control and creation best business modeling.
Warehouse control, Replenishment. Reordering, Stock control, operating company
Process,with folly analysis method. Taking action to keep stock performing well.
Planning, of objectives, Delineation of tasks, Identification of tasks,Identification of
resources,Installation of MIS. Objective.
Project life cycle: Phases Checklists, Next phase
The role of Brand Manager is wide and varied. As such it is an interesting role but
requires multiple skills – there is almost nothing that is not involved in Brand
Management – buying, selling, marketing, pricing, ordering.
Selling is, of course, the primary function and within the sales role there are deferent
target customers we are aiming at – the Retailers (shops) and the consumers (end users).
These are two distinct groups and require two distinct and different actions - albeit that
the actions on one may sometimes overlap with the other. Our role is not simply to sell
in the product to the retailer and forget about it – we are also trying to drive consumers
to our retailers and to persuade them that our brand offerings are the best option for
their chosen sport. Manage the different aspects of the supply chain (including sourcing,
purchasing, transport, warehousing and distribution Sales And Customer Service) From
Door To Door , I Mean From Low Material until Completing Process Manufactory with
the optimal use rescores and high profit.
All aspects of marketing the products and Sales will be part of the Involve .
o Advertising .
o Trade Shows
o Product Merchandise.
o all OtherMarketingChannel.
Excellent Command of the following
Automated: using perfectly the systemERP & SAP.
Excellent User to M/S (WORD, EXCEL, INTERNET,POWERPOINT, PROJECT)
Arabic (Mother Tongue)
English (Excellent) Reading- writing and spiking.
Capability to work under stress.
Timeliness, perfection & did-line, and Achieving objective and objective orientation.
Deeply Analytical skills.
CERTIFICATES & TRAINING SKILLS
Period Company Course
1998 Axiom Telecom DUBAI (U.A.E)
& customer care
1999 Axiom Telecom DUBAI (U.A.E) CRM
2000 -2003 Axiom Telecom DUBAI (U.A.E)
Nokia ,Sony Ericsson & Motorola
2004-2005 Motorola LTD DUBAI (U.A.E)
Train the Trainer ,
Communication Technical training
& Negotiation Skills
2005-2006 Microsoft DUBAI (U.A.E)
Dealing & solving Customers Problem.
LOGIC Training Centre
2008-2009 MAGRABI Optical ( EGYPT)
2008-2009 MAGRABI Optical ( EGYPT) Laws of Team Work
2008-2009 MAGRABI Optical ( EGYPT) Coaching Skills
2008-2009 MAGRABI Optical ( EGYPT) Developing the Leader Within You
2008-2009 MAGRABI Optical ( EGYPT) Business Report Writing
2008-2009 MAGRABI Optical ( EGYPT) Business Report analysis
LG Electronic (KSA)
Business Analysis Techniques
LG Electronic (KSA)
Retail Business & Branding Strategy
LG Electronic (Korea) Brand shop In Action Operation management