This document discusses branding and advertising strategies. It outlines key concepts like centralized exchange and economies where supply surpasses demand. It also defines branding as using names, terms, and designs to identify and distinguish a product or service. The document then provides steps for advertising campaign planning such as analyzing the market, setting objectives, budgeting, creating strategies and messages, developing advertising elements, launching according to the plan, and evaluating. Overall, the document provides an overview of important considerations for effective branding and advertising.

3. Advertising
• Is a communication tool that function
most efficiently in combination with two
primary concepts:
1. Centralized Exchange.
2. An Economy in which supply surpasses
demand.

4. BRANDING
“Strategy is Everything”
“A product is manufactured, a brand is created.”
“Today consumers don’t want to buy brands,
they want to BUY IN to what the brand believes
in”
Global Amsterdam agency strawberry frog.

5. BRANDING
A name, term, sign, design, or a unifying
combination of them intended to identify
and distinguish the product or service from
competing or services.

6. Branding elements

8. Advertising campaign planning

9. 1-Analyze the Market
• Determining the Demand factors.
• SWOT analysis.
• Target marketing.

10. Target marketing:
Successful advertisers are those who identify, and
then direct resources toward the people who went
or need what the brand has to offer.
• Segment your market
• Target a segment
• Position your product for that segment
• Communicate your positioning (Creating the ads)

11. 2- Advertising objectives
• Company
• Consumer

12. 3- Budgeting

13. 4- Creating strategy and messages
(Translate into consumer terms)

14. 5-Creation
• Advertising elements:
1. Strong strategy
2. Strong selling idea
3. Stands out
4. Always relevant
5. Can be built in campiagns

15. 5-Creation
• Advertising Tools:
1. Print production (outdoors)

16. Advertising elements
2. Video and commercial

17. 6-Launching
According to the plan
And scheduling!

18. 6-Evaluating

19. Campaigns VS Advertising
• Campaigns
“Series of planned actions”
Average length 17 months!
• Advertising

20. Research
• Marketing Research
• Advertising research

21. Thanks!