It’s important to start by saying there’s no commonly accepted definition for UX design. User experience design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction. But let’s try to get a clearer picture of what that really means by looking at "Five Ingredients of UX Design".

1. Shoaib Khan
Lead Designer

2. “ You will get all you want in life
if you help enough other people
get what they want."
Zig Ziglar

3. Chalo!

4. IslamicFinder

7. And we are working on more
Awesomeness!

8. UX?
What is

9. WHAT IS UX?
Everything has a user experience.
Our job is not to create the user experience.
Our job is to make it good.

14. A user’s experience is just
the tip of the iceberg

15. “Doing” UX

18. THE FIVE INGREDIENTS
of UX Design

19. FIVE INGREDIENTS OF UX
Psychology
Usability
Design
Copywriting
Analysis

20. FIVE INGREDIENTS OF UX
Psychology
Everything that can happen in a user’s mind is
important when they use your design. And a few
things before that. And a few after.

22. FIVE INGREDIENTS OF UX | PSYCHOLOGY
What is the user’s motivation to be
here in the first place?
Are you thinking of the user’s wants
and needs, or your own ?
Are you assuming they know something that
they haven’t learned yet?

23. FIVE INGREDIENTS OF UX
Usability
Your design will affect how much the user must
think to get the job done. If you made a scale that
goes from “no thinking” to “thinking hard,” that
would be a usability scale.

25. FIVE INGREDIENTS OF UX | USABILITY
Could you get the job done with less
input from the user?
Are you being clear and direct, or is
this a little too clever?
Are you basing your decisions on your own
logic or categories, or the user’s intuition?
How do you know?

26. FIVE INGREDIENTS OF UX
Design
As the UX designer, your definition of “design”
will be much less artistic than a lot of designers.
Whether you “like it” is irrelevant. In UX, design is
how it works, and it’s something you can prove;
it’s not a matter of style.

28. FIVE INGREDIENTS OF UX | DESIGN
Do users think it looks good? Do
they trust it immediately?
Does the design lead the user’s
eyes to the right places? How do
you know?
Do the colors, shapes, and typography help
people and what they want and improve
usability of the details?

29. FIVE INGREDIENTS OF UX
Copywriting
There is a huge difference between writing brand
copy (text) and writing UX copy. Brand copy
supports the image and values of the company.
UX copy gets shit done as directly and simply as
possible.

30. FIVE INGREDIENTS OF UX | COPYWRITING
Does it sound confident and tell the
user what to do?
Does it inform the user or does it
assume that they already
understand?
Is it clear, direct, simple, and functional?

31. FIVE INGREDIENTS OF UX
Analysis
Analysis is the main thing that separates UX from
other types of design, and it makes you extremely
valuable. It literally pays to be good at it.

33. FIVE INGREDIENTS OF UX | COPYWRITING
Are you using data to prove that you
are right, or to learn the truth?
Do you know why users do that, or
are you interpreting their behavior?
Are you looking for bad results, too? Why
not?