The document discusses creativity and innovation. It defines creativity as coming up with new, different, or unexpected ideas. It identifies some qualities of creative people as motivation, expertise, and creative thinking skills. It also discusses several theories of creativity. The document then defines innovation as new ideas that are brought to market. It outlines different types of innovation and models of innovation management. Finally, it provides references for further reading on creativity and innovation.

1. The Creative Individual
Mohammad Tawfik
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The Creative Individual
Mohammad Tawfik

2. The Creative Individual
Mohammad Tawfik
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Overview

3. The Creative Individual
Mohammad Tawfik
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I - What is Creativity?

4. The Creative Individual
Mohammad Tawfik
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Some nice quotations!

5. The Creative Individual
Mohammad Tawfik
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6. The Creative Individual
Mohammad Tawfik
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http://WikiCourses.WikiSpaces.com

7. The Creative Individual
Mohammad Tawfik
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http://WikiCourses.WikiSpaces.com

8. The Creative Individual
Mohammad Tawfik
#WikiCourses
http://WikiCourses.WikiSpaces.com

9. The Creative Individual
Mohammad Tawfik
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http://WikiCourses.WikiSpaces.com

10. The Creative Individual
Mohammad Tawfik
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http://WikiCourses.WikiSpaces.com

11. The Creative Individual
Mohammad Tawfik
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So, we may say that
creativity is
“coming up with ...

12. The Creative Individual
Mohammad Tawfik
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New Ideas

13. The Creative Individual
Mohammad Tawfik
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Different
Ideas

14. The Creative Individual
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Unexpected Ideas

15. The Creative Individual
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For example ...

16. The Creative Individual
Mohammad Tawfik
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Exploring the world or
exploring a new one!

17. The Creative Individual
Mohammad Tawfik
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New theory to
explain how
life works!

18. The Creative Individual
Mohammad Tawfik
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Change how
we think
about the
world or how
we live it!

19. The Creative Individual
Mohammad Tawfik
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Or Maybe,
Just change
the world!

20. The Creative Individual
Mohammad Tawfik
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II - Creative
People

21. The Creative Individual
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2.1 - What Makes
People Creative?

22. The Creative Individual
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Motivation

23. The Creative Individual
Mohammad Tawfik
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24. The Creative Individual
Mohammad Tawfik
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Expertise

25. The Creative Individual
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26. The Creative Individual
Mohammad Tawfik
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Creative Thinking
Skills
These are ones we can learn and exercise

27. The Creative Individual
Mohammad Tawfik
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28. The Creative Individual
Mohammad Tawfik
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2.2 - Creative
People

29. The Creative Individual
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Steve Jobs

30. The Creative Individual
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Elon Musk

31. The Creative Individual
Mohammad Tawfik
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Omar
Ibn-Elkhattab

32. The Creative Individual
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Albert Einstein

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Timothy Prestero

34. The Creative Individual
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III - Creativity as a Self
Development tool

35. The Creative Individual
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3.1 - Constraints to
Creativity

36. The Creative Individual
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“Do what you’ve always done and you’ll
get what you’ve always got”
DANGER of complacency and of developing limiting beliefs
or a restrictive mindset
http://www.creative4business.co.uk

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Creativity is that you keep an open mind and
evaluate all of the options open to you
This does not mean that you have to change at all but that
you are looking for new opportunities
http://www.creative4business.co.uk

38. The Creative Individual
Mohammad Tawfik
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3.2 - Tips for the Workplace

39. The Creative Individual
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Innovation and organizational culture

40. The Creative Individual
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Allow for failure

41. The Creative Individual
Mohammad Tawfik
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Improve learning and knowledge transfer

42. The Creative Individual
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Effectiveness of training and development

43. The Creative Individual
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Exploring problem areas

44. The Creative Individual
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Generating ideas

45. The Creative Individual
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Evaluating ideas

46. The Creative Individual
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IV - Theories of
Creativity

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Creativity is a skill NOT a
talent

48. The Creative Individual
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The right-left brain
dichotomy
Do you really believe that?!

49. The Creative Individual
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H. Kanematsu and D.M. Barry, STEM and ICT
Education
Creative Person
Creative Product
Creative Process

50. The Creative Individual
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James C. Kaufman and Beghetto introduced a "four
C" model of creativity
mini-c
("transformative learning" involving "personally meaningful interpretations of
experiences, actions, and insights")
little-c
(everyday problem solving and
creative expression)

51. The Creative Individual
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James C. Kaufman and Beghetto introduced a "four
C" model of creativity
Pro-C
(exhibited by people who are professionally or vocationally creative though not
necessarily eminent)
Big-C
(creativity considered great in the given
field)

52. The Creative Individual
Mohammad Tawfik
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V - What is
Innovation?

53. The Creative Individual
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New Ideas Brought to
Market
Not every idea or invention can be an innovation!

54. The Creative Individual
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Types of Innovation

55. The Creative Individual
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How Big
● Incremental
● Radical

56. The Creative Individual
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What Part
● Architectural
● Modular

57. The Creative Individual
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Kinds of Innovation
● Product/Service
○ is a change in what organizations offer to the market
● Process
○ is a change in how the offer (product or service) is delivered to the market
● Business Model
○ is a change of business elements that enable the firm to create and
appropriate value
● Position
○ is the creation of a new market niche, a new position in the consumers' minds
of an existing product

58. The Creative Individual
Mohammad Tawfik
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Product/Service

59. The Creative Individual
Mohammad Tawfik
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Process

60. The Creative Individual
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Business Model

61. The Creative Individual
Mohammad Tawfik
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Position

62. The Creative Individual
Mohammad Tawfik
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VI - What is Innovation Management?

63. The Creative Individual
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6.1 - What is innovation management?
Innovation management is about how
organizations and their employees manage their
innovation activities

64. The Creative Individual
Mohammad Tawfik
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6.2 - Models

65. The Creative Individual
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Basic
Research
Applied
Research
ManufacturingMarket
Technology Push Model

66. The Creative Individual
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Market
Needs
Development
ManufacturingMarket
Market Pull Model

67. The Creative Individual
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Interactive Model

68. The Creative Individual
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Collaboration and Coordination

69. The Creative Individual
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6.3 - The innovation adoption lifecycle

70. The Creative Individual
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6.3 - The innovation adoption lifecycle - Hype Cycle

71. The Creative Individual
Mohammad Tawfik
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6.4 - Trends affecting
the innovation

72. The Creative Individual
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Knowledge specialization:
New fields, new disciplines of knowledge appear due
to the merge of existing ones

73. The Creative Individual
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74. The Creative Individual
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Workers’ mobility and geographic dispersion:
Knowledge is more geographically dispersed

75. The Creative Individual
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Increasing number of actors involved in the process:
Venture capitalists, incubators, accelerators, large
firms, etc.

76. The Creative Individual
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Let’s Explore
Innovation a bit more
...

77. The Creative Individual
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References
Books
Where Good Ideas Come from, by Steven Johnson
Innovation You, by Jeff DeGraf
STEM and ICT Education, by H. Kanematsu and D.M. Barry
Solving Problems with Design Thinking, by Jeanne Liedtka, Andrew King, and
Kevin Bennett

78. The Creative Individual
Mohammad Tawfik
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References
MOOCs
Coursera
Design Thinking for Innovation
https://www.coursera.org/learn/uva-darden-design-thinking-innovation/home/welco
me
Innovation Management
https://www.coursera.org/learn/innovation-management/home/welcome
Ignite Your Everyday Creativity
https://www.coursera.org/learn/ignite-creativity/home/welcome
Creativity, Innovation, and Change
https://www.coursera.org/learn/creativity-innovation/home/welcome

79. The Creative Individual
Mohammad Tawfik
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References
MOOCs
iVersity
Managing Innovation https://iversity.org/en/my/courses/managing-innovation
Websites
Creativity for Business - http://www.creative4business.co.uk
Innovation Guide - InnoSupport http://www.innosupport.net/index.php?id=161
The Five Major Theories of Creativity
http://www.ripperdesignandmultimedia.com/2013/03/26/the-five-major-theories-of-
creativity/
Creativity Wikipedia https://en.wikipedia.org/wiki/Creativity