What is a Lean startup and customer development, and how to do a lean startup in 3 step process,

1. Startup Leadership program
Bangalore
5 October 2013

2. MVP
Business
model
Riskiest Assumption
Pivot
Idea
Hypothesis
Lean Startup?
Customer Interviews
Eliminate waste

5. But In a startup…
Problem:
Unknown
Solution:
Unknown
Unknown: Unknown

6. @eric ries

8. A Startup is a temporary
organization designed to search
for a repeatable and scalable
business model
Steve Blank

10. Process
1
Document you idea
2
Identify riskiest assumption
3
Systematically test you assumptions

11. Fill your Business Model Canvas

12. Business Model Canvas
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption
Assumption

13. Search for Business model
Customer Discovery
Customer Validation

14. Search for Business model
Customer Discovery
•Is the problem worth
solving
•Do we have a solution
that meets customer
needs
•Are customers ready to
pay
•Do we have a profitable
business model
Customer Validation

15. Minimize total time through the loop

16. Search for Business model
Customer Discovery
Customer Validation
•Are there enough
people to buy
•Are we able to sell to
them
•Do we have a
repeatable business
model

17. Search for Business model
Customer Discovery
Customer Validation
•Is the problem worth
solving
•Do we have a solution that
meets customer needs
•Are customers ready to pay
•Do we have a profitable
business model
•Are there enough
people to buy
•Are we able to sell to
them
•Do we have a
repeatable business
model
Pivot

18. Thanks
Rammohan
Ram@LeanManta.in