Using Your EPK to Put More Money in Your Pocket Presentation - Mohawk Bomb Records
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Ivan Pena, CEO and A&R of Mohawk Bomb Records, was a presenter at the Homemade Music Symposium in Tampa, FL on June 13, 2009.
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Using Your EPK to Put More Money in Your Pocket Presentation - Mohawk Bomb Records
- 1. Using Your EPK & Website to Put More Money in Your Pocket Presented by Ivan Pena Mohawk Bomb Online Marketing
- 2. What's an EPK? What is an EPK? Electronic Press Kit. Origins? Pre-Web. Paper presentations through the Mail with 8x10 glossies, CDs and enough paper to burn for weeks. Purpose? Get more gigs and get the press to take you seriously.
- 3. Why Need One? 21 st Century Cheaper than printing Cheaper than mailing Easy to measure Quick feedback mechanisms Revenue stream
- 6. They can change the rules
- 7. Overcrowded Same goes with all social media...
- 8. Role of Social Media Spread your info through links Funnels traffic to your .com
- 10. OurStage Build Your Own .com: your EPK and your store.
- 12. Bio
- 13. Music Downloads with Lyrics
- 14. Video
- 15. Quality photo
- 17. Online Stores
- 18. Tour Dates
- 19. How to Make a Website Buy a .com and some hosting ($50 per year) Get a PayPal account (% of sale) Get a Bandcamp account (integrated with paypal) Get a TicketLeap account (sell tickets) Get a YouTube account (video channel)
- 20. Links Free HTML Editor OpenWYSIWIG http://www.openwebware.com/ Free Image Editor Paint.NET http://www.getpaint.net/download.html
- 22. Free Stuff mohawkbomb.com/hms Come to Crowbar tonight starting at 9pm for MBR Showcase with
- 23. Examples Ascending to Avalon Soulfound CD-ROM
Notas del editor
- Thanks for coming... About me and MBR... This presentation is about... If you have a question, raise your hand or save it to the end. I am available afterwards to discuss further or you can email me.