Developers Summit 2011

1. Heroku & Database.com
Ruby Social Cloud
: Technical Specialist at Salesforce.com Japan
@mitsuhiro

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-
looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and
any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited
history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly
report on Form 10-K for the fiscal year ended January 31, 2010 and our other filings. These documents are available on
the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.

3. Ruby, JavaScript Hot
Ruby JavaScript
ThoughtWorks
http://www.publickey1.jp/blog/11/
rubyjavascriptthoughtworks.html
Technology Radar
http://www.thoughtworks.com/articles/technology-radar-
january-2011

4. Ruby, JavaScript Hot
Tier One:
C#, Java, PHP, C++, Objective
C, JavaScript, Python, C,
Ruby, Perl and Shell
Ranking Programming Languages by Size of Community and Number of Projects
http://readwriteweb.com/hack/2010/12/ranking-programming-languages.php

5. Ruby
 Tim Bray
–
•
• Rails
• Time to Market
•
•
•
–
•
Ruby Python JavaScript PHP Tim Bray
http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm

6. Ruby Ruby
• Rubyist
– Ruby
• Ruby
– http://jp.rubyist.net/
– Ruby
– http://rubybizcommons.jp/
•
• Ruby 2011
– http://rubykaigi.org/2011/
• Ruby 01 – 4 10
– http://regional.rubykaigi.org/oedo01
• Etc…

7. Ruby

–
– Rails
– Time to Market
–
–
–

–
Ruby Python JavaScript PHP Tim Bray
http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm

8. Time to Market

10.  Ruby(Rack) Platform as a Service(PaaS)


No Vendor Lockin
Dyno Grid
node.js
 Agile
Git Push
 ?

11.  Ruby &
PaaS
 HTTP & Cache
 Ruting Mesh
 Dyno Grid
 SQL Database
 Memory Cache

12. Heroku AWS

13. NGiNX
Squid

14. HTTP Cache Varnish
Squid
HTTP

15. Routing Mesh Erlang
( )

16. Dyno Grid
Ruby

17. Dyno Grid
Dyno Grid
Ruby
POSIX : Debian
Ruby VM : MRI
App Server : Thin
Rack : Rack
Middleware : Rack Middleware
Freamwork : Rails, Sinatra etc …

18. Dyno Grid
• 1Dyno 1CPU Core
• ” ” 1 100
• 1 Dyno
•
•

19. Dyno Grid
• Dyno Grid Erlang Routing Mesh
• Dyno
Dyno

20. Dyno Grid
• Dyno Grid

21. API / CLI
Heroku
•
• Dyno /
• Worker /
• etc

22. API / CLI
Ruby JavaScript
ThoughtWorks
http://www.publickey1.jp/blog/11/
rubyjavascriptthoughtworks.html
Technology Radar
http://www.thoughtworks.com/articles/technology-radar-
january-2011

23. GIT
Heroku
Git Push

24. Demo

25. Add-On
Heroku /

26. Add-On
• Provision Consume
Heroku
Service Provider
• Add-On

27. 
Dyno

1 Dyno $ /
1 Worker $ /

• PostgreSQL
– DB
MemeCacheD
SSL, Domain, Cron, etc

29. Heroku
Parker
Harris Heroku Heroku
Heroku
http://adnblog.salesforce.co.jp/2010/12/heroku-a524.html

30.  Ruby(Rack) Platform as a Service(PaaS)

Dyno Grid
 Agile
Git
API / CLI
 Salesforce.com

31. : on-premise vs IaaS vs PaaS

32. : on-premise vs IaaS vs PaaS

33. : on-premise vs IaaS vs PaaS
Mobile Server Mobile Server Mobile Server
Web Server Web Server Web Server
App Server App Server App Server
Hyper V Server Hyper V Server Hyper V Server
Security Server Security Server Security Server
Operating System Operating System Operating System
False Cloud &

34. : BeanSteak
Heroku AWS Elastic Beanstalk
Mobile Server
Web Server
App Server
Hyper V Server
Security Server
Operating System
AWS Elastic Beanstalk
Beanstalk

35. Heroku

38. Any Language Any Platform Any Device

40. 10
1960s-1970s 1980s
/

42. Salesforce.com

43. Programma Real-time Packaging &
Workflow and ble UI
Form Builder Process Design Websites Java Runtime Upgrades
free trial
Real-Time
Chatter Mobile Multi-Currency & Spring Trials ,Provisionin
Components Deployment Language CMS Framework g & Management
V1 V2
User Change Excel-to-App WYSIWYG
Administration Management Editor Eclipse IDE Marketplace
Apex
ACID
Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP
Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs
3 Global Data
Real-time 5 Minute Real-time Centers &
ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster
Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery
Multitenant Kernel

44. Appforce Siteforce VMforce ISVforce
Programma Real-time Packaging &
Workflow and ble UI
Form Builder Process Design Websites Java Runtime Upgrades
free trial
Real-Time
Chatter Mobile Multi-Currency & Spring Trials ,Provisionin
Components Deployment Language CMS Framework g & Management
V1 V2
User Change Excel-to-App WYSIWYG
Administration Management Editor Eclipse IDE Marketplace
database.com
Apex
ACID
Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP
Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs
3 Global Data
Real-time 5 Minute Real-time Centers &
ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster
Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery
Multitenant Kernel

46. 87,200
1

47. 70,000
26
Salesforce
CIO

48. 3 !!
Force.com
Force.com Sites Web
1,500
4,000 /
Salesforce CRM

49. 

 ( )



50. 99.95%
1 4 300ms
ISO27001 N+1 Trust
SysTrust 99.95% SAS70 Type II
< 300 ms/ ASP SaaS
( )
• ( )
• ( APAC)
•
/
•
•

51.  “RDBMS”
 API ” ”
 Force.com
– UI
– Developer UI

–
• O/R
–

52. RDB
&
Push
1 &
API
SAML SSO SOQL &
OAuth2 (SOSL)
API

53. Demo

54. Feed ER

55.  UI Force.com
http://jp.force.com/

56. :( )
3
1 $10
: ( )
100 $10
: 100,000
50,000 /
/ : 100,000 / $10
150,000 / $10

57. Cloud Scale
• •
– –
• •
• •
– –
– –
– –
– –
–

58. Cloud Scale
•
•
•
•

59.  “RDBMS”
– Beyond Database
–
& DB

– 87,000
• Dell
•
/

60. Ruby Meets Enterprise
Alternative Trusted
Agile Enterprise
Open Social
Ruby Authentication

61. Agenda
 Ruby
 Heroku
 Database.com
 2