An introduction to The Price Pros

1. The ultimate catalyst for the
online marketplace
The Price Pros: An Introduction
Internet sales are growing 19% per year and will reach $1 trillion by
2013. In 2010 alone, U.S. sales amounted to $166 billion. Growing at a
pace of over 124% per year, online marketplaces (Amazon, eBay,
Sears, Google and more) generated over 30% of total internet sales.
The Price Pros is poised to become the most efficient, accurate and
cost‐effective solution for maximizing a distributor’s selling potential in
online marketplaces.

2.
Revolutionizing selling in online marketplaces
An Introduction
Over the past few years, two powerful business models have
emerged out of the internet retail sector: the Dropship model
and the Online Marketplace. Both models have demonstrated
impressive and consistent growth within the rapidly expanding
world of internet commerce. Greater than 30% of all internet
retail sales in 2010 came from online marketplaces ‐ up from 8% in 2009. At the same time, the
number of wholesale dropshippers has grown exponentially, and now exceeds 16,000 in North
America.
On the surface the two models are “made for each other”. Each appears positioned to significantly
fuel the other’s growth. However, joining the two models together typically results in failure. The
reason is simple: The most significant drawbacks of the dropship model are the most detrimental to
the success of the online marketplace model!
Drop‐shipping drawbacks Impacts on Online Marketplaces
No control over inventory Higher cancellation rate
No control over shipping times More late shipments
No control over data accuracy Excess return rate
C AUSE
E FFECT
The Price Pros was founded with the vision to create a platform enabling
intelligent offerings of products from drop‐shippers on online marketplaces while
producing the best possible customer experience. Essentially, this means
furnishing the reseller with the ability to have an all but endless product reach
with the fastest most accurate and robust “Match, Price, and Propagate”
system. In turn, a far more valuable online‐marketplace is formed consisting of
heightened customer satisfaction and better overall shopping experience.

3. The Price Pros AquaeductusTM Platform for Online Marketplace Resellers
The Price Pros vision culminates in AquaeductusTM, Virtus MMSTM, and Dūcere MISTM a suite of
revolutionary, patent‐pending technology that fuses the power of the dropship model with that of the
online marketplace. The result is a platform that mashes the two models together and offers management
and analysis capabilities to all stakeholders in the internet retail sector (wholesale drop‐shippers, resellers,
retailers, and online marketplaces).
More Products, Better Prices… One stop shop
The dropship wholesaler provides richer product offerings at lower prices (the “buying power”), while the
online marketplace offers a branded, familiar and attractive selling channel (the “selling power”).
Combined, the two models continuously add resellers and products to the marketplace, increasing
competition that breeds an overall better shopping experience to the customer.
How does it work?
THE PRICE PROS ARCHITECTURAL OVERVIEW
A wholesale drop‐shipper (“vendor”)
plugs‐in to our system to allow for a
constant flow of product and
inventory information to the
Aquaeductus™ platform. Within the
system, a proprietary software
engine cycles through complex
product listing, pricing, and
propagation algorithms to accurately
identify the highest degree of
product listings across marketplaces.
Under each layer of system process,
the platform runs through multi‐
tiered business logic to, for example,
identify even the smallest variations
including manufacturer name
synonyms (i.e. “HP” versus “Hewlett
Packard”).
The platform intelligently propagates
items to all marketplaces. Prior to a
product going live, the system
reviews complex factors to ensure the right items are accurately listed. The
 Unsurpassed system computes a reliability score for each vendor that compares multiple
product matching vendors that carry the same item. Product attributes such as end of life or
secured allocation are analyzed to assist in deciding which items from which
 Dynamic
pricing adjustments
vendors are listed. Products from one vendor are cross‐checked with all other
vendors for the same product(s) to catch new information such as “MAP” flagged
 Intelligent
items. If an item is identified as MAP, restricted or requires special shipping, the
listing management
business rules are applied across the board.
The platform independently manages each vendor’s MAP policies (i.e. Add to Cart), shipping lead times per
item, etc. The feedback loop from customer ratings, returns, and recalls are fed into the system to identify
SKUs, product lines or manufacturers that need to be “de‐listed” or have lead times altered.

4. The Price Pros AquaeductusTM Platform for Online Marketplace Resellers
The “AquaeductusTM Effect” is the term The Price Pros uses to describe the competitive advantage our
technology offers over other resellers. The “Effect” boosts your entry into the online marketplace and sets
your sales trajectory in a positive direction.
In addition to the immediate advantages achieved with our platform, product reach and potential sales are
unlocked as your partnership with The Price Pros evolves. Our industry experience, existing relationships
and current standings with online marketplaces sets us apart even further.
Aquaeductus™ Effect
 Exponential Sales Growth
Achieved by applying proprietary business analytics
 Optimized Product Opportunities
Identify and capitalize on category and product discrepancies
 Increased Competitiveness
with higher “Selected Seller” qualification, lower costs, and access
to exclusive marketplace intelligence
Aquaeductus™ Effect
 Unparalleled product match
 Unlimited product reach
 Faster product to market
 Lower overhead cost
Typical Reseller
 Limited product Reach
 Lower “Buy Box” Exposure
 Slower Product to Market Conversion
The Price Pros is a technology company headquartered in Canoga Park,
California and the creator of the innovative and revolutionary
Aquaeductus™ platform with the patent‐pending Dūcere Analytics
Suite™. Founded in late 2008, The Price Pros has leveraged its pioneering
technology and quickly become a formidable force in the online
marketplace arena with revenues on pace to surpass $100M in 2011.
The Price Pros’ Aquaeductus™ platform coupled with our innovative business model has established a new
paradigm in online sales. The Price Pros accomplishments stem from our trail‐blazing proprietary
technology; yet it is an unwavering obsession over customers, the endless effort in establishing win‐win
partnerships, and the relentless pursuit of innovation that is the essence of our success and will serve as
the foundation for our continued growth