Nate Moller (http://mollermarketing.com) shares the basics of successful blogging.

1. Blogging 101
Nat e Mol l er
@mollermarketing on Twitter

2. Objective
To understand & use blogging
effectively for your business.
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3. The KEY to
Blogging
Success is...
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4. Want this in writing? Buy the Ebook today

5. Consistency in
What?
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6. How Often
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7. o
H n w
f t e
o
?
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8. o
H n w
f t e
o
? S t ar t wit h
onc e a
Week!
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9. Consistency in What we
write about
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10. e n t
o n t
C
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11. e n t
o n t
C Who is YOUR target
audience?
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12. e n t
o n t
C
Which Keywords are
you targeting?
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13. Consistency in Internal
Linking Strategy
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14. in g
in k
L Blog Content
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15. in g
in k
L
Blog Content
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16. in g
in k
L
Blog Content
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17. in g
in k
L
Blog Content
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18. in g
in k
L
Blog Content
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19. Consistency in External
Linking Strategy
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20. External Linking Strategy
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21. Consistency in
Using Images in
Blog Posts
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22. g e s
Im a
Images enhance posts in any number of ways
including by:
- giving posts a visual point of interest,
- grabbing attention (great for making your RSS
feed readers stop and read),
- drawing people’s eye down a post beyond the
first few lines,
- illustrating examples,
- giving your blog a more personal touch,
- engaging the emotions and senses of readers
and
- giving posts more authority.
- Darren Rowse, ProBlogger.net
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23. g e s
Im a
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24. g e s
Im a
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25. Want this in writing? Buy the Ebook today

26. Want this in writing? Buy the Ebook today

27. Want this in writing? Buy the Ebook today

28. ...and business credibility.
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29. Want this in writing? Buy the Ebook today

30. The Blogging To-Do List*
Set up an effective website for the book and/or maybe one for your business name. (We
can help with this.)
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31. The Blogging To-Do List*
Set up an effective website for the book and/or maybe one for your business name. (We
can help with this.)
Tie a blog to your website.
Want this in writing? Buy the Ebook today

32. The Blogging To-Do List*
Set up an effective website for the book and/or maybe one for your business name. (We
can help with this.)
Tie a blog to your website.
On the blog, write about interesting things that pertain to the book or your business, but
don’t just promote over and over again. Shock readers by promoting other blogs and
books if they’re related to what you do.
Want this in writing? Buy the Ebook today

33. The Blogging To-Do List*
Set up an effective website for the book and/or maybe one for your business name. (We
can help with this.)
Tie a blog to your website.
On the blog, write about interesting things that pertain to the book or your business, but
don’t just promote over and over again. Shock readers by promoting other blogs and
books if they’re related to what you do.
Set up Google Alerts to track your book, your name, and your business.
Want this in writing? Buy the Ebook today

34. What are your
Competitors Doing?
http://www.google.com/alerts
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35. TUTORIAL: How to Set up
!
http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/
Want this is writing? Buy the Ebook today

36. The Blogging To-Do List*
Set up an effective website for the book and/or maybe one for your business name. (We
can help with this.)
Tie a blog to your website.
On the blog, write about interesting things that pertain to the book or your business, but
don’t just promote over and over again. Shock readers by promoting other blogs and
books if they’re related to what you do.
Set up Google Alerts to track your book, your name, and your business.
Create an editorial calendar. (read more about this here: http://bit.ly/blogging-editorial-
calendar)
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37. The Blogging To-Do List*
How do you accomplish all these
tasks in a consistent way?
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38. The Blogging To-Do List*
Determine what you want to
accomplish overall with blogging.
BE SPECIFIC!
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39. The Blogging To-Do List*
Moller Marketing can help with the following things:
Want this in writing? Buy the Ebook today

40. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
Want this in writing? Buy the Ebook today

41. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
Want this in writing? Buy the Ebook today

42. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
- Blog set up & strategy
Want this in writing? Buy the Ebook today

43. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
- Blog set up & strategy
- Facebook Fan Page set up & strategy
Want this in writing? Buy the Ebook today

44. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
- Blog set up & strategy
- Facebook Fan Page set up & strategy
- Facebook Fan Page Management
Want this in writing? Buy the Ebook today

45. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
- Blog set up & strategy
- Facebook Fan Page set up & strategy
- Facebook Fan Page Management
- Twitter Management & strategy
Want this in writing? Buy the Ebook today

46. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
- Blog set up & strategy
- Facebook Fan Page set up & strategy
- Facebook Fan Page Management
- Twitter Management & strategy
- Google Alerts set up
Want this in writing? Buy the Ebook today

47. The Blogging To-Do List*
Moller Marketing can help with the following things:
- Website design & programming
- Domain name selection & optimization
- Blog set up & strategy
- Facebook Fan Page set up & strategy
- Facebook Fan Page Management
- Twitter Management & strategy
- Google Alerts set up
- Specialized business consulting & training
Want this in writing? Buy the Ebook today

48. Objective
To understand & use blogging
effectively for your business.
Want this in writing? Buy the Ebook today

49. Need Website Help?
C ont act Mol l er Mar ket ing
Free Consultation!
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