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    Guest Blogging
    Guest Blogging
    Guest Blogging


       Nat e Mol l er
@mollermarketing on Twitter
Objective
       To understand & use Guest blogging
          effectively for your business.




Want this in writing? Buy the Ebook today
Want this in writing? Buy the Ebook today
Want this in writing? Buy the Ebook today
Consistency in
           What?



Want this in writing? Buy the Ebook today
Consistency in How
               Often we blog




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o
H n w
  f t e
o
      ? S t ar t                  wit h
                              onc e a
                              Week!

Want this in writing? Buy the Ebook today
Consistency in What we
     write about




Want this in writing? Buy the Ebook today
e n t
    o n t
C           Who is YOUR target
                audience?




Want this in writing? Buy the Ebook today
What are your
    Competitors Doing?



                                     http://www.google.com/alerts




Want this is writing? Buy the Ebook today
TUTORIAL: How to Set up
           !



                   http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/




 Want this is writing? Buy the Ebook today
Consistency in Which
   Keywords you’re
      targeting




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Consistency in Internal
   Linking Strategy




Want this in writing? Buy the Ebook today
in g
   in k
L                Blog Content




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Consistency in External
   Linking Strategy




Want this in writing? Buy the Ebook today
Consistency in
             Using Images in
               Blog Posts




Want this in writing? Buy the Ebook today
Want this in writing? Buy the Ebook today
...and business credibility.




Want this in writing? Buy the Ebook today
Want this in writing? Buy the Ebook today
What is Guest
           Blogging?



Want this in writing? Buy the Ebook today
“...the act of writing for
       another blog with the hope of
         getting qual it y backl inks ,
           getting t r af f ic, gaining
            expos ur e and buil ding
                r el at ions hips .”

                              - Bamidele O.



Want this in writing? Buy the Ebook today
Quality Backlinks =
   Organic SEO



Want this in writing? Buy the Ebook today
Traffic =
  Increased Sales
    or Sign Ups


Want this in writing? Buy the Ebook today
Exposure =
               Credibility



Want this in writing? Buy the Ebook today
Building
      Relationships =
         Business
         Success

Want this in writing? Buy the Ebook today
How do I start
             Guest
           Blogging?


Want this in writing? Buy the Ebook today
Step 1:
                 The Search



Want this in writing? Buy the Ebook today
Who is YOUR target
                audience?




Want this in writing? Buy the Ebook today
Which Keywords are
      you targeting?




Want this in writing? Buy the Ebook today
Other Things
           to Consider...



Want this in writing? Buy the Ebook today
Number of
              Subscribers



Want this in writing? Buy the Ebook today
Number of
              comments on
                 posts


Want this in writing? Buy the Ebook today
Social Media
              Interaction



Want this in writing? Buy the Ebook today
Review posts
       they’ve written
              (avoid duplicating what’s
                 already been said)




Want this in writing? Buy the Ebook today
Step 2:
               The Request



Want this in writing? Buy the Ebook today
Want this in writing? Buy the Ebook today
Step 3:
              The Content



Want this in writing? Buy the Ebook today
Effective Blog For
            !               (this is a link to a tutorial)




Want this in writing? Buy the Ebook today
Numbered Lists



Want this in writing? Buy the Ebook today
Bulleted Lists




Want this in writing? Buy the Ebook today
IMAGES!




Want this in writing? Buy the Ebook today
Quotes
  (with links referencing the source)




Want this in writing? Buy the Ebook today
Video
      http://bit.ly/how-to-add-video-in-wordpress




Want this in writing? Buy the Ebook today
Header Text




Want this in writing? Buy the Ebook today
Short
                Paragraphs


                                     vs.

Want this in writing? Buy the Ebook today
SCANNABLE!




Want this in writing? Buy the Ebook today
Step 4:
    The Preparation



Want this in writing? Buy the Ebook today
Type it on YOUR
        BLOG 1st!




Want this in writing? Buy the Ebook today
Get the HTML




Want this in writing? Buy the Ebook today
Copy the HTML




Want this in writing? Buy the Ebook today
Save in a Notepad or
          Text Edit File




Want this in writing? Buy the Ebook today
Step 5:
              The Handoff



Want this in writing? Buy the Ebook today
Email the
              Notepad file




Want this in writing? Buy the Ebook today
Step 6:
        The Promotion
         & Repetition


Want this in writing? Buy the Ebook today
Push in Social
           Media!


Want this in writing? Buy the Ebook today
Email to friends




Want this in writing? Buy the Ebook today
Ask for
                   comments!


Want this in writing? Buy the Ebook today
Respond to
                   comments




Want this in writing? Buy the Ebook today
Objective
       To understand & use Guest blogging
          effectively for your business.




Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management
   - Twitter Management & strategy




  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management
   - Twitter Management & strategy
   - Google Alerts set up


  Want this in writing? Buy the Ebook today
Need Help with all this?
Moller Marketing can help with the following things:

   - Website design & programming
   - Domain name selection & optimization
   - Blog set up & strategy
   - Facebook Fan Page set up & strategy
   - Facebook Fan Page Management
   - Twitter Management & strategy
   - Google Alerts set up
   - Specialized business consulting & training

  Want this in writing? Buy the Ebook today
Free Website
                   Assessment
                 C ont act Mol l er Mar ket ing

Mention this ad & save 15% off Website Design




 Want this in writing? Buy the Ebook today
Special Offer


    For a Limit ed TIme, you can get our
        75 Page Step by Step Guide
             Valued at $39.97
        For only $19.97!
SAVE $20 Today! with Promo code: CEDARFORT2012

 ht t p://mol l er mar ket ing.com/ebook

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The In's and Out's of Guest Blogging

  • 1. of Guest Blogging Guest Blogging Guest Blogging Nat e Mol l er @mollermarketing on Twitter
  • 2. Objective To understand & use Guest blogging effectively for your business. Want this in writing? Buy the Ebook today
  • 3. Want this in writing? Buy the Ebook today
  • 4. Want this in writing? Buy the Ebook today
  • 5. Consistency in What? Want this in writing? Buy the Ebook today
  • 6. Consistency in How Often we blog Want this in writing? Buy the Ebook today
  • 7. o H n w f t e o ? S t ar t wit h onc e a Week! Want this in writing? Buy the Ebook today
  • 8. Consistency in What we write about Want this in writing? Buy the Ebook today
  • 9. e n t o n t C Who is YOUR target audience? Want this in writing? Buy the Ebook today
  • 10. What are your Competitors Doing? http://www.google.com/alerts Want this is writing? Buy the Ebook today
  • 11. TUTORIAL: How to Set up ! http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/ Want this is writing? Buy the Ebook today
  • 12. Consistency in Which Keywords you’re targeting Want this in writing? Buy the Ebook today
  • 13. Consistency in Internal Linking Strategy Want this in writing? Buy the Ebook today
  • 14. in g in k L Blog Content Want this in writing? Buy the Ebook today
  • 15. Consistency in External Linking Strategy Want this in writing? Buy the Ebook today
  • 16. Consistency in Using Images in Blog Posts Want this in writing? Buy the Ebook today
  • 17. Want this in writing? Buy the Ebook today
  • 18. ...and business credibility. Want this in writing? Buy the Ebook today
  • 19. Want this in writing? Buy the Ebook today
  • 20. What is Guest Blogging? Want this in writing? Buy the Ebook today
  • 21. “...the act of writing for another blog with the hope of getting qual it y backl inks , getting t r af f ic, gaining expos ur e and buil ding r el at ions hips .” - Bamidele O. Want this in writing? Buy the Ebook today
  • 22. Quality Backlinks = Organic SEO Want this in writing? Buy the Ebook today
  • 23. Traffic = Increased Sales or Sign Ups Want this in writing? Buy the Ebook today
  • 24. Exposure = Credibility Want this in writing? Buy the Ebook today
  • 25. Building Relationships = Business Success Want this in writing? Buy the Ebook today
  • 26. How do I start Guest Blogging? Want this in writing? Buy the Ebook today
  • 27. Step 1: The Search Want this in writing? Buy the Ebook today
  • 28. Who is YOUR target audience? Want this in writing? Buy the Ebook today
  • 29. Which Keywords are you targeting? Want this in writing? Buy the Ebook today
  • 30. Other Things to Consider... Want this in writing? Buy the Ebook today
  • 31. Number of Subscribers Want this in writing? Buy the Ebook today
  • 32. Number of comments on posts Want this in writing? Buy the Ebook today
  • 33. Social Media Interaction Want this in writing? Buy the Ebook today
  • 34. Review posts they’ve written (avoid duplicating what’s already been said) Want this in writing? Buy the Ebook today
  • 35. Step 2: The Request Want this in writing? Buy the Ebook today
  • 36. Want this in writing? Buy the Ebook today
  • 37. Step 3: The Content Want this in writing? Buy the Ebook today
  • 38. Effective Blog For ! (this is a link to a tutorial) Want this in writing? Buy the Ebook today
  • 39. Numbered Lists Want this in writing? Buy the Ebook today
  • 40. Bulleted Lists Want this in writing? Buy the Ebook today
  • 41. IMAGES! Want this in writing? Buy the Ebook today
  • 42. Quotes (with links referencing the source) Want this in writing? Buy the Ebook today
  • 43. Video http://bit.ly/how-to-add-video-in-wordpress Want this in writing? Buy the Ebook today
  • 44. Header Text Want this in writing? Buy the Ebook today
  • 45. Short Paragraphs vs. Want this in writing? Buy the Ebook today
  • 46. SCANNABLE! Want this in writing? Buy the Ebook today
  • 47. Step 4: The Preparation Want this in writing? Buy the Ebook today
  • 48. Type it on YOUR BLOG 1st! Want this in writing? Buy the Ebook today
  • 49. Get the HTML Want this in writing? Buy the Ebook today
  • 50. Copy the HTML Want this in writing? Buy the Ebook today
  • 51. Save in a Notepad or Text Edit File Want this in writing? Buy the Ebook today
  • 52. Step 5: The Handoff Want this in writing? Buy the Ebook today
  • 53. Email the Notepad file Want this in writing? Buy the Ebook today
  • 54. Step 6: The Promotion & Repetition Want this in writing? Buy the Ebook today
  • 55. Push in Social Media! Want this in writing? Buy the Ebook today
  • 56. Email to friends Want this in writing? Buy the Ebook today
  • 57. Ask for comments! Want this in writing? Buy the Ebook today
  • 58. Respond to comments Want this in writing? Buy the Ebook today
  • 59. Objective To understand & use Guest blogging effectively for your business. Want this in writing? Buy the Ebook today
  • 60. Need Help with all this? Moller Marketing can help with the following things: Want this in writing? Buy the Ebook today
  • 61. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming Want this in writing? Buy the Ebook today
  • 62. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization Want this in writing? Buy the Ebook today
  • 63. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy Want this in writing? Buy the Ebook today
  • 64. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy Want this in writing? Buy the Ebook today
  • 65. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management Want this in writing? Buy the Ebook today
  • 66. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy Want this in writing? Buy the Ebook today
  • 67. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up Want this in writing? Buy the Ebook today
  • 68. Need Help with all this? Moller Marketing can help with the following things: - Website design & programming - Domain name selection & optimization - Blog set up & strategy - Facebook Fan Page set up & strategy - Facebook Fan Page Management - Twitter Management & strategy - Google Alerts set up - Specialized business consulting & training Want this in writing? Buy the Ebook today
  • 69. Free Website Assessment C ont act Mol l er Mar ket ing Mention this ad & save 15% off Website Design Want this in writing? Buy the Ebook today
  • 70. Special Offer For a Limit ed TIme, you can get our 75 Page Step by Step Guide Valued at $39.97 For only $19.97! SAVE $20 Today! with Promo code: CEDARFORT2012 ht t p://mol l er mar ket ing.com/ebook